Los "destinos turísticos inteligentes" es un término emergente para una realidad todavía insuficientemente definida. Lo cierto es que la era digital ofrece nuevas y amplias posibilidades para progresar y es una oportunidad para introducir nuevas dinámicas y nuevos contextos. La información y la calidad del órgano gestor del destino adquirirán especial relevancia.

1. “Smart tourism destinations: the
meaning and pillars of their
intelligence”
Javier Blanco
1st EUREKATOURISM+ Brokerage Event
“The advancement of the tourism industries through technology and innovation”.
Palma de Mallorca, 13 and 14 November 2014”.

2. Overview
I.- The traces of our time
II.- Future scenarios
III.- “Smart” has also reached tourism destinations
IV.- Changes and innovative initiatives unfolding in cities
V.- Destination progress and competitiveness
VI.- Key aspects for smarter development of tourism
destinations
VII.- Conclusions: Predicting elements and the meaning of
smart destinations

3. I.- THE TRACES OF OUR TIME

4.  Movimiento
 Información
 Interdependencia
 Gobernanza
Movement
Information
Interdependence
Environment of
uncertaintyand transition
Entorno de incertidumbre y transición
Foto:AnnaDziubinska

5. II.-FUTURE SCENARIOS

6. 1. For world governance
 Design of appropriate systems of governance
 Battle for information and big databases

7. 2. For “smart growth”
Knowledge and innovation boost inclusive
and sustainable future growth

8. 3. For future city models
 High tech city
 Digital city
 Liveable city
 Fortress city
Foto:Rob Potvin
(“Living in the city”,
report 2014)

9. III.-“SMART” HAS ALSO
REACHED TOURISM
DESTINATIONS

10. “Smart tourism destinations”
A new term emerging for an
insufficiently defined reality

11. Intelligence is a capacity for:
Foto: Aleks Dorohovich
 learning and adapting,
 understanding our society,
 combining knowledge and interacting to
achieve objectives in a wide variety of
environments.

12. “Smart”, an expression of digital change
 The new green of our time
 Sensors of our daily lives

13. IV.- CHANGES AND
INNOVATIVE INITIATIVES
UNFOLDING IN CITIES

14. Current projection of technology
Foto: Magdalena Reseler. FlickrFoto: pixabay.com
 Explosion of wireless communication (7 billion devices
in 2013).
 2.7 billion Internet users
 700 million broadband subscriptions
 Smartphones, essential tool for travellers

15. Changes to tourism brought about by
technology
 Transformation in the tourism experience
 New business models hand in hand with the
collaborative economy
 Personalisation processes

16. Cities: platforms for innovation
Photo: Magdalena Reseler. Flickr
Foto:Michael Davis-Bourchat. Flickr
 Connectivity (WI-FI capitals)
 Innovative ecosystems on Big Data (“London Sensing”)
 Advanced viewing of data (“We are data”, or “Living Singapore”)
 Streets as public spaces and sustainable transport networks (Boston Complete´s Streets)
 Airports as cross-technology networks (London City Airport, Stansted)
 Big Data to improve general services (Open Data, Bigov Better City Indicators and La Mercé,
Barcelona)
 3D Technology (Amsterdam 3D Print Canal House)

17. We are data : Open data opens immense possibilities to see the
pulse of the city and its connections.

18. Restaurants: On line information about hygiene-health
conditions of restaurants in New York City

19. V.- DESTINATION
PROGRESS AND
COMPETITIVENESS

20. Why nations progress?
Institutional quality (inclusive institutions,
practising innovation, encouraging investment in
knowledge, skills and creation of opportunities).

21. Why do cities progress?
Foto: Anders Jildén
Balance between soft and hard infrastructures
(“Competitiveness of Cities” ; World
Economic Forum , August 2014).

22. The place of technology in public policies
Takes on its meaning:
Foto:Jay Wennington
 from comprehending its complexity and social
exchanges
 responding to public interest and the needs and
motivations of users.

23. VI.- KEY ASPECTS FOR
SMARTER DEVELOPMENT OF
TOURISM DESTINATIONS

24. Key aspects for smarter development of
tourism destinations
Governance
Innovation
Talent /
Leadership
Knowledge Sustainability

25. 1. Construct open and collaborative
governance
Challenge:
Foto:David Marcu
 Ability to manage the community of interests at
the heart of each tourism destination.

26. 2. Create systems capable of articulating
knowledge
Foto:Patrik Goethe
What are companies/destinations doing to use
and manage information?

27. 3. Incorporate new talent
Foto: Alejandro Escamilla
 The best and most extensive professional profiles
working to develop global tourism.
 Front-line professionals to DMOs

28. 4. Integrate sustainability
Foto: Mateo Minelli
Criteria and indicators for measurement,
assessment and real inclusion in management
using technological solutions

29. 5. Innovate
Foto:Billy Lam
Think outside the box, practice new ways of
making associations, changing paradigms,
with greater relevance to context

30. VII.- CONCLUSION:
PREDICTING ELEMENTS AND
THE MEANING OF SMART
DESTINATIONS

31. Opportunities of Smart Tourism Destinations
Foto:Emanuele Pinna
 Lead a process of change and adaptation to the
digital age and new tourists.
 Change of mentality and break with inertia

32. Concept
Collaborative platforms for public-private agents and
talent connected by flows of information and supported by
suitable technology

33. What is the main challenge to overcome?
Foto:Steven Lewis
The construction of a balanced system of
infrastructures, relations and values

34. What will this whole process mean?
Foto: Fré Sonneveld
Making tourism possible and accessible to everyone
with the current scientific and technological advances,
improving leisure time in cities, tourism experiences
and citizen wellbeing.
“Making something happen and doing it well” (the “techné” of
Aristotle).

35. tourism@javierblanco.org
@JavierBlancoH