Marketing for Small and Midsize Businesses
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Presentation give to the Greater Richmond Chamber
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Marketing for Small and Midsize Businesses
- 1. Make the Most of Your Marketing Kate Dunn Digital Innovations Group
- 8. Focus on the Learning Right Time Response Rate Static Personalized Highly Relevant 10x lift 20% lift Personalized 20x lift Learning 5x lift Right Message 2x lift Right Individual
- 12. Integrated Cross Channel Data Messaging/Channels Trackable Response/Purls Gurls/Curls Nurture Activities Revenue Best Practices Capture Information
- 16. Lead Generation Relevant Copy for: Dental, Medical Practices Small & Midsize Businesses
- 17. Interactive
- 25. Engage Follow-Up Direct Mail Piece - Outside
- 28. Facebook
- 29. Alumni Magazine
Notas del editor
- Peter Hansen (New Jersey Performing Arts Center Vice President of Development) is saying that this is the harshest fund-raising climate in nearly 30 years Americans have either reduced their gift amount or cut back on the number of non-profits they’re contributing to. Giving USA found that contributions from private sources dropped by 3.2% last year 9% decline in giving means that half of the nations top organizations will see an even bigger drop To reduce overall expenses, institutions are cutting staff positions – those remaining have to puck up the slack which is resulting in work overload. Budgets are being cut but goals are being increased – we have to do more less
- Need to tie in how marketing relates to fundraising Building relationships Creating the brand Stewardship – consistently updating donors and prospective donors on the progress being made Most donors consider their giving based on: How well do these people know me? How well do these people trust me? How well do these people follow-up? How much do these people care? Building strong relationships now will inspire major and sustained giving
- Total US Ad Spend in $300 Billion
- According to Roy H. Williams , whose Wizard of Ads books I have found inspiring and helpful, "A recent Yankelovich study tells us that Americans are confronted by more than 5,000 selling messages per day - radio and television and magazines and newspapers and billboards floating on an ocean of store signage, posters, point-of-purchase displays and product packaging - each one hoping to gain our eyes, ears and attention." ( Source ; also cited here )
- 662 photos loaded, 500 added over the weekend 109 confirmed questions – 167% in participation Fans have increased to: