Gartner, Forrester, IDC. A lot of boutique research firms too. In every tech-industry news story, conference or even sales pitch, industry analysts are being quoted. Analysts speak to thousands of your potential customers, partners and investors every day. Properly interacting with the right analyst at the right time can bring you critical insight into your customers’ buying behaviour, generate new leads, provide impartial feedback on your strategy and much more. When done properly, you can truly differentiate yourself commercially from your competition. From startup to giant. That is the core of Analyst Relations.

1. Investing IN THE FUTURE OF your business
through Analyst Relations
Gartner, Forrester, IDC. A lot of boutique research firms too. In every tech-industry news
story, conference or even sales pitch, industry analysts are being quoted. Analysts speak
to thousands of your potential customers, partners and investors every day.
Properly interacting with the right analyst at the right time can bring you critical insight
into your customers’ buying behaviour, generate new leads, provide impartial feedback
on your strategy and much more. When done properly, you can truly differentiate yourself
commercially from your competition. From startup to giant.
That is the core of Analyst Relations.

2. Over 70% of the Fortune 1000 leverage analyst insight when buying technology solutions,
validating their strategy and acquiring promising technology vendors. Analyst Relations
is about having a strategic dialogue with those analysts who influence your market. Next
to providing deep industry knowledge, they can impact your sales, marketing, product
development, leadership and so on. Those are the reasons why you should invest in culti-vating
meaningful relationships with these influencers. This goes beyond just pushing out
your marketing message.
Developing strong Analyst Relations capabilities can result in powerful outcomes:
Increased brand awareness, credibility and mindshare
Demand generation / recommendations
Better market intelligence
Higher interest from potential partners & investors
Distinction from your competition
Revenue generation and higher margins
Accelerated growth
+
+
+
+
+
+
+
For every successful technology vendor Analyst Relations is the amplifier of their success.

3. Developing the correct systematic approach with
the right allocation of resources and bandwidth
can be a challenge for many upcoming vendors.
Within a limited window of opportunity and with
the limited attention analysts can allocate to any
given vendor, there is no trial and error - it needs
to be spot on.
This is where Kea Company comes in. Consisting
of some of the founders of the Analyst Relations
industry, our professionals are equipped with
extensive industry backgrounds as former Gartner,
Forrester, Ovum, 451 Research and IDC colleagues.
To high potential technology providers we are a
trusted Analyst Relations partner.
We drive interaction, engagement, awareness, im-pact
and results with your industry analysts.
Our success is your advantage.
Our method, simple and powerful.
IDENTIFY
Analyst Profiling.
Impact Targeting.
Goal Setting.
DRIVE
Strategy Design.
Activity Planning.
Resource Allocation.
EXECUTE
Maximise Engagement.
Briefing Preparation.
AR Coaching.
Interaction Tracking.
ALIGN
Messaging to Analyst Coverage.
Communication Cadence.
Market Relevance.
LEVERAGE
Add Value to the Ecosystem.
Leverage your Relationships to
Advocate your Success.
Expand your Mindshare.
Enhance your Strategic Business
Development.

4. As an upcoming technology provider you can trust Kea Company to match your business
standards when it comes to developing an effective Analyst Relations programme.
Whether kickstarting your AR programme from scratch, or looking to expand your existing
capabilities long term, we have flexible solutions to fit your requirements.
You deliver the facts, Kea delivers the influence.
FOR MORE INFORMATION
To find out more about how Kea Company can help you achieve success in business, please
contact our office nearest to you or visit www.keacompany.com. For a complete list of
worldwide locations, visit www.keacompany.com/contact/office-locator.
United States of America - United Kingdom - The Netherlands - Germany