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| Kenshoo: Proprietary and Confidential
1
Introduction
Aaron Goldman – CMO, Kenshoo
| Kenshoo: Proprietary and Confidential
2
FROMALLCORNERS OF THE
EARTH…
Thanks for being here!
| Kenshoo: Proprietary and Confidential
3
| Kenshoo: Proprietary and Confidential
4
ThankYou to Our Partners
| Kenshoo: Proprietary and Confidential
5
Agenda
8:30 - Welcome
• Yoav Izhar-Prato, CEO, Kenshoo
9:00 - Keynote: Agile Innovation
• Shar VanBoskirk, Principal Analyst, Forrester
10:00 - Partner Case Study
• BrightTag
10:15 - Coffee Break
10:30 - Fireside Chat – Social Trends
• Sivan Metzger, SVP Business Development, Kenshoo
• David Fischer, VP Business and Marketing Partnerships
11:00 - Research: Facebook and Kenshoo
• Josh Dreller, Director of Marketing Research, Kenshoo
• Rob Creekmore, Attribution Lead, Facebook
11:45pm - Partner Case Study
• adMarketplace
12:00 - Lunch Break
• Working Lunch, Verbena A & B
• Networking Lunch, Mission Blue
| Kenshoo: Proprietary and Confidential
6
Agenda
1:00 - Research: Yahoo and Kenshoo
• Josh Dreller, Director of Marketing Research, Kenshoo
• Edwin Wong, Product & Media Insights, Yahoo!
1:45 - Kenshoo Ecosystem Challenge (Resort Grounds)
3:45 - Partner Video
• BoostCTR
4:00 - Keynote: The Personal Economy
• Sir Michael Moritz, Chairman, Sequoia Capital
5:00 - Partner Case Study
• Shoutlet
5:15 - Kenshoo Product Updates
• Will Martin-Gill, SVP Product, Kenshoo
• Fiona Gill, VP Global Client Services, Kenshoo
6:00 - Closing Remarks, Callippe
• Ted Krantz, SVP Revenue, Kenshoo
| Kenshoo: Proprietary and Confidential
7
Agenda
6:15 - Networking Reception & Partner Toast, Callippe Terrace
• Resolution Media
6:30 - Infinity Awards Presentation, Callippe Terrace
• Ecosystem Challenge and Infinities winners
7:00 - Dinner Reception, Verbena A & B, Cooking School and La Mariposa
9:00 - 11:00 - Trolley Service back to San Francisco
| Kenshoo: Proprietary and Confidential
8
The Road to Infinite Optimization
Kenshoo.com/TheRoadTo
InfiniteOptimization
| Kenshoo: Proprietary and Confidential
9
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential
10
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential
11
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential
12
The Road to Infinite Optimization
OFFLINE ONLINE MOBILE
SEM | SEO | Social | Display | Retargeting | Comparison Shopping |
Affiliates
CHANNELS SYSTEMS
Search
Solutions
Social
Solutions
TAG MANAGEMENT
WEB ANALYTICS
E-COMMERCE
CALL TRACKING
CRM AD SERVERS
| Kenshoo: Proprietary and Confidential
13
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential
14
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential
15
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential
16
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential
17
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential
18
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential
19
Digital Marketing is anArt and a Science
| Kenshoo: Proprietary and Confidential
20
Strike the Right Balance
| Kenshoo: Proprietary and Confidential
21
CreateYour ROI Masterpiece…
| Kenshoo: Proprietary and Confidential
22
…with Rami Meiri
| Kenshoo: Proprietary and Confidential
23
AreYou Up to the Challenge?
| Kenshoo: Proprietary and Confidential
24
What PowersYour Infinite Optimization?
| Kenshoo: Proprietary and Confidential
25
Aaron.Goldman@Kenshoo.com

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K8 Introduction from Kenshoo CMO Aaron Goldman

  • 1. | Kenshoo: Proprietary and Confidential 1 Introduction Aaron Goldman – CMO, Kenshoo
  • 2. | Kenshoo: Proprietary and Confidential 2 FROMALLCORNERS OF THE EARTH… Thanks for being here!
  • 3. | Kenshoo: Proprietary and Confidential 3
  • 4. | Kenshoo: Proprietary and Confidential 4 ThankYou to Our Partners
  • 5. | Kenshoo: Proprietary and Confidential 5 Agenda 8:30 - Welcome • Yoav Izhar-Prato, CEO, Kenshoo 9:00 - Keynote: Agile Innovation • Shar VanBoskirk, Principal Analyst, Forrester 10:00 - Partner Case Study • BrightTag 10:15 - Coffee Break 10:30 - Fireside Chat – Social Trends • Sivan Metzger, SVP Business Development, Kenshoo • David Fischer, VP Business and Marketing Partnerships 11:00 - Research: Facebook and Kenshoo • Josh Dreller, Director of Marketing Research, Kenshoo • Rob Creekmore, Attribution Lead, Facebook 11:45pm - Partner Case Study • adMarketplace 12:00 - Lunch Break • Working Lunch, Verbena A & B • Networking Lunch, Mission Blue
  • 6. | Kenshoo: Proprietary and Confidential 6 Agenda 1:00 - Research: Yahoo and Kenshoo • Josh Dreller, Director of Marketing Research, Kenshoo • Edwin Wong, Product & Media Insights, Yahoo! 1:45 - Kenshoo Ecosystem Challenge (Resort Grounds) 3:45 - Partner Video • BoostCTR 4:00 - Keynote: The Personal Economy • Sir Michael Moritz, Chairman, Sequoia Capital 5:00 - Partner Case Study • Shoutlet 5:15 - Kenshoo Product Updates • Will Martin-Gill, SVP Product, Kenshoo • Fiona Gill, VP Global Client Services, Kenshoo 6:00 - Closing Remarks, Callippe • Ted Krantz, SVP Revenue, Kenshoo
  • 7. | Kenshoo: Proprietary and Confidential 7 Agenda 6:15 - Networking Reception & Partner Toast, Callippe Terrace • Resolution Media 6:30 - Infinity Awards Presentation, Callippe Terrace • Ecosystem Challenge and Infinities winners 7:00 - Dinner Reception, Verbena A & B, Cooking School and La Mariposa 9:00 - 11:00 - Trolley Service back to San Francisco
  • 8. | Kenshoo: Proprietary and Confidential 8 The Road to Infinite Optimization Kenshoo.com/TheRoadTo InfiniteOptimization
  • 9. | Kenshoo: Proprietary and Confidential 9 The Road to Infinite Optimization
  • 10. | Kenshoo: Proprietary and Confidential 10 The Road to Infinite Optimization
  • 11. | Kenshoo: Proprietary and Confidential 11 The Road to Infinite Optimization
  • 12. | Kenshoo: Proprietary and Confidential 12 The Road to Infinite Optimization OFFLINE ONLINE MOBILE SEM | SEO | Social | Display | Retargeting | Comparison Shopping | Affiliates CHANNELS SYSTEMS Search Solutions Social Solutions TAG MANAGEMENT WEB ANALYTICS E-COMMERCE CALL TRACKING CRM AD SERVERS
  • 13. | Kenshoo: Proprietary and Confidential 13 The Road to Infinite Optimization
  • 14. | Kenshoo: Proprietary and Confidential 14 The Road to Infinite Optimization
  • 15. | Kenshoo: Proprietary and Confidential 15 The Road to Infinite Optimization
  • 16. | Kenshoo: Proprietary and Confidential 16 The Road to Infinite Optimization
  • 17. | Kenshoo: Proprietary and Confidential 17 The Road to Infinite Optimization
  • 18. | Kenshoo: Proprietary and Confidential 18 The Road to Infinite Optimization
  • 19. | Kenshoo: Proprietary and Confidential 19 Digital Marketing is anArt and a Science
  • 20. | Kenshoo: Proprietary and Confidential 20 Strike the Right Balance
  • 21. | Kenshoo: Proprietary and Confidential 21 CreateYour ROI Masterpiece…
  • 22. | Kenshoo: Proprietary and Confidential 22 …with Rami Meiri
  • 23. | Kenshoo: Proprietary and Confidential 23 AreYou Up to the Challenge?
  • 24. | Kenshoo: Proprietary and Confidential 24 What PowersYour Infinite Optimization?
  • 25. | Kenshoo: Proprietary and Confidential 25 Aaron.Goldman@Kenshoo.com