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www.getbrandswag.com
 
 
 
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
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#prsacle
 
What are we going to talk about? <ul><li>The Value of Story Telling </li></ul><ul><li>The Definition of Brand </li></ul><u...
812,620 18+ within 10 miles of Cleveland, OH
156,120 55-64 within 10 miles of Cleveland, OH
600M Users on Facebook
300,000 New Twitter Accounts  Every Day
 
You can’t be consumers. You need to be producers.
 
What is a brand?
 
 
 
 
 
Why is personal branding important?
 
 
 
 
 
 
6 P’s to Building a Personal Brand
<ul><li>Passion </li></ul><ul><li>Purpose </li></ul><ul><li>Planning </li></ul><ul><li>People </li></ul><ul><li>Play </li>...
Your  Brand Plan
<ul><li>What are your goals? </li></ul><ul><li>What do you value? </li></ul><ul><li>What are your passions? </li></ul><ul>...
You have to translate your desires into action.
 
1.  Engaging
 
Loyalty is not about them being loyal to you...
It is about listening for the content THEY want to... hear, consume, and remember.
2. Sharing Content
 
3.  Managing the Conversation
 
4.  Building Presence
 
It is all about integration
Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
5. Combining Forces
 
 
6. Tracking and Measurement
Measurement <ul><li>Fan Counts </li></ul><ul><li>Google Grade </li></ul><ul><li>Twitter for Klout </li></ul><ul><li>Sales ...
Things to Remember
You have to translate your desires into action.
Give yourself permission to use crazy ideas.
Conflict gives value to ambition.
You can’t be consumers. You need to be producers.
Connect With Me <ul><li>Blog:  http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle...
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You are Producers not Consumers

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You are Producers not Consumers

  1.  
  2. www.getbrandswag.com
  3.  
  4.  
  5.  
  6. www.kylelacy.com @kyleplacy facebook.com/kyleplacy
  7. Add Slideshare Link
  8. #prsacle
  9.  
  10. What are we going to talk about? <ul><li>The Value of Story Telling </li></ul><ul><li>The Definition of Brand </li></ul><ul><li>The 6 P’s of Personal Branding </li></ul><ul><li>6 Ways to Use Social Media </li></ul>
  11. 812,620 18+ within 10 miles of Cleveland, OH
  12. 156,120 55-64 within 10 miles of Cleveland, OH
  13. 600M Users on Facebook
  14. 300,000 New Twitter Accounts Every Day
  15.  
  16. You can’t be consumers. You need to be producers.
  17.  
  18. What is a brand?
  19.  
  20.  
  21.  
  22.  
  23.  
  24. Why is personal branding important?
  25.  
  26.  
  27.  
  28.  
  29.  
  30.  
  31. 6 P’s to Building a Personal Brand
  32. <ul><li>Passion </li></ul><ul><li>Purpose </li></ul><ul><li>Planning </li></ul><ul><li>People </li></ul><ul><li>Play </li></ul><ul><li>Perseverance </li></ul>
  33. Your Brand Plan
  34. <ul><li>What are your goals? </li></ul><ul><li>What do you value? </li></ul><ul><li>What are your passions? </li></ul><ul><li>What motivates you? </li></ul><ul><li>What makes you remarkable? </li></ul>
  35. You have to translate your desires into action.
  36.  
  37. 1. Engaging
  38.  
  39. Loyalty is not about them being loyal to you...
  40. It is about listening for the content THEY want to... hear, consume, and remember.
  41. 2. Sharing Content
  42.  
  43. 3. Managing the Conversation
  44.  
  45. 4. Building Presence
  46.  
  47. It is all about integration
  48. Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
  49. Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
  50. 5. Combining Forces
  51.  
  52.  
  53. 6. Tracking and Measurement
  54. Measurement <ul><li>Fan Counts </li></ul><ul><li>Google Grade </li></ul><ul><li>Twitter for Klout </li></ul><ul><li>Sales Metrics </li></ul><ul><li>Email Distribution </li></ul><ul><li>LinkedIn Profile Views </li></ul><ul><li>Retweets Per Page View </li></ul>
  55. Things to Remember
  56. You have to translate your desires into action.
  57. Give yourself permission to use crazy ideas.
  58. Conflict gives value to ambition.
  59. You can’t be consumers. You need to be producers.
  60. Connect With Me <ul><li>Blog: http://www.kylelacy.com </li></ul><ul><li>Twitter: @kyleplacy </li></ul><ul><li>Email: kyle@getbrandswag.com </li></ul><ul><li>Phone: 1-765-610-5965 </li></ul><ul><li>SlideShare Link ? </li></ul>

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