2. www.getbrandswag.com

6. www.kylelacy.com @kyleplacy facebook.com/kyleplacy

7. Add Slideshare Link

8. #prsacle

11. 812,620 18+ within 10 miles of Cleveland, OH

12. 156,120 55-64 within 10 miles of Cleveland, OH

13. 600M Users on Facebook

14. 300,000 New Twitter Accounts Every Day

16. You can’t be consumers. You need to be producers.

18. What is a brand?

24. Why is personal branding important?

31. 6 P’s to Building a Personal Brand

33. Your Brand Plan

35. You have to translate your desires into action.

37. 1. Engaging

39. Loyalty is not about them being loyal to you...

40. It is about listening for the content THEY want to... hear, consume, and remember.

41. 2. Sharing Content

43. 3. Managing the Conversation

45. 4. Building Presence

47. It is all about integration

48. Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

49. Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media

50. 5. Combining Forces

53. 6. Tracking and Measurement

55. Things to Remember

56. You have to translate your desires into action.

57. Give yourself permission to use crazy ideas.

58. Conflict gives value to ambition.

59. You can’t be consumers. You need to be producers.