Enviar búsqueda
Cargar
You are Producers not Consumers
•
Descargar como PPT, PDF
•
1 recomendación
•
1,426 vistas
Kyle Lacy
Seguir
Tecnología
Empresariales
Denunciar
Compartir
Denunciar
Compartir
1 de 60
Descargar ahora
Recomendados
This presentation was created pro bono for the Public Allies Maryland class of 2015. It is the 2014 update to my previous personal branding 101 workshop. Objectives: Participants will... Understand business and professional communication as it relates to personal branding Understand how personal branding relates to professionalism Familiarize themselves with strategies for managing their personal brand Begin creating their own personal brand using online and offline tools
Personal Branding 101 2014 Update
Personal Branding 101 2014 Update
Dara Murray
Social media and social networks have become vital sources for prospecting, lead generation, client engagement and service support. In fact, a recent study of over 500 B2B professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t. In addition to social media literacy and insights, today’s sales organizations need a bullet-proof sales process and strategy as well. The line between sales and marketing as well as customer and vendor has become blurred. Today’s sales and marketing process is collaborative and customer centric. At this lunch and learn, guest speaker Shane Gibson, Sales Trainer for Build Direct will share: The Rules of Engagement in social media for sales professionals How your social graph impacts your ability to close deals and generate leads. How to maximize your social media profiles so they attract clients. How becoming an expert content curator can build credibility and influence. How to use tools like Hootsuite and Nimble social CRM to pull all of your social networking together and make it easy and profitable to manage.
Drive ROI Through Social Selling
Drive ROI Through Social Selling
Shane Gibson
Social Media Club Evansville Presentation
Social Media Club Evansville Presentation
Kyle Lacy
The basics of personal branding
Personal Branding 101
Personal Branding 101
Jenny Saling
Personal branding is a requirement today. It’s not just about self-promotion. It’s about finding a signature image, a unique voice, and a recognizable standard that your friends, customers and others can grow to appreciate. It’s knowing what you are best at doing and not being afraid to put it out there. It’s having the confidence to project a persona and live in it.
Personal Branding: Women's Private Equity Forum Half Moon Bay, CA March 2017
Personal Branding: Women's Private Equity Forum Half Moon Bay, CA March 2017
Jennifer Jones & Partners
Posting to social media doesn't have to be complicated. Make it valuable or relevant to your audience.
Post Ideas
Post Ideas
Kim S. Hawkins
You have picked up the lingo “Follow Us on Twitter, Like Us on Facebook” but what does that mean in practice? Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices for each profile - Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and YouTube - you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter. This is a beginner, fast-paced class so bring a basic understanding of social media. Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience. Taught by Social Media Club Hawaii (SMCHI) professional member.
Social Media Best Practices: Pacific New Media Class
Social Media Best Practices: Pacific New Media Class
Wahine Media
Social Medial & Personal Branding
Social Medial & Personal Branding
Social Medial & Personal Branding
Romeo L. Quoi, Jr.
Recomendados
This presentation was created pro bono for the Public Allies Maryland class of 2015. It is the 2014 update to my previous personal branding 101 workshop. Objectives: Participants will... Understand business and professional communication as it relates to personal branding Understand how personal branding relates to professionalism Familiarize themselves with strategies for managing their personal brand Begin creating their own personal brand using online and offline tools
Personal Branding 101 2014 Update
Personal Branding 101 2014 Update
Dara Murray
Social media and social networks have become vital sources for prospecting, lead generation, client engagement and service support. In fact, a recent study of over 500 B2B professionals found that 72.6% of sales professionals that use social media outperformed their peers that don’t. In addition to social media literacy and insights, today’s sales organizations need a bullet-proof sales process and strategy as well. The line between sales and marketing as well as customer and vendor has become blurred. Today’s sales and marketing process is collaborative and customer centric. At this lunch and learn, guest speaker Shane Gibson, Sales Trainer for Build Direct will share: The Rules of Engagement in social media for sales professionals How your social graph impacts your ability to close deals and generate leads. How to maximize your social media profiles so they attract clients. How becoming an expert content curator can build credibility and influence. How to use tools like Hootsuite and Nimble social CRM to pull all of your social networking together and make it easy and profitable to manage.
Drive ROI Through Social Selling
Drive ROI Through Social Selling
Shane Gibson
Social Media Club Evansville Presentation
Social Media Club Evansville Presentation
Kyle Lacy
The basics of personal branding
Personal Branding 101
Personal Branding 101
Jenny Saling
Personal branding is a requirement today. It’s not just about self-promotion. It’s about finding a signature image, a unique voice, and a recognizable standard that your friends, customers and others can grow to appreciate. It’s knowing what you are best at doing and not being afraid to put it out there. It’s having the confidence to project a persona and live in it.
Personal Branding: Women's Private Equity Forum Half Moon Bay, CA March 2017
Personal Branding: Women's Private Equity Forum Half Moon Bay, CA March 2017
Jennifer Jones & Partners
Posting to social media doesn't have to be complicated. Make it valuable or relevant to your audience.
Post Ideas
Post Ideas
Kim S. Hawkins
You have picked up the lingo “Follow Us on Twitter, Like Us on Facebook” but what does that mean in practice? Social media is intended to be both holistic and strategic. Who your business follows, how you converse, what content you share, all tells a story of who you are as a company. Through a tour of best practices for each profile - Facebook, Twitter, Instagram, Google+, LinkedIn, Pinterest and YouTube - you leave with a better understanding of the latest trends, etiquette, what it looks like to "do social media right", and why the details matter. This is a beginner, fast-paced class so bring a basic understanding of social media. Gwen Woltz is co-founder of Wahine Media, a local social media agency that specializes in strategically building thriving and engaged online communities for businesses (wahinemedia.com). Gwen is a graduate of the University of Hawaii at Manoa, the president of Social Media Club Hawaii (smchawaii.org), a finalist for Pacific Edge Magazine's Young Professional of the Year, one of Hawaii's Top 15 Social Media Influencers in 2012, and has over 6 years of digital media and marketing experience. Taught by Social Media Club Hawaii (SMCHI) professional member.
Social Media Best Practices: Pacific New Media Class
Social Media Best Practices: Pacific New Media Class
Wahine Media
Social Medial & Personal Branding
Social Medial & Personal Branding
Social Medial & Personal Branding
Romeo L. Quoi, Jr.
Learn how to do major gift fundraising for the first time and how to integrate individual donations into your annual fund. We will explore the who, what, when, where, and why of fundraising from individuals as well as discuss how to get a first meeting, cultivate and solicit gifts from individuals, and deal with "no's." Presenters: Amy Eisenstein, CFRE, Tri Point Fundraising, and Diana Hand, Senior Marketing Manager, GuideStar
GuideStar Webinar (04/30/13) – Major Gifts for Small Shops
GuideStar Webinar (04/30/13) – Major Gifts for Small Shops
GuideStar
This presentation offers up tips for avoiding the ethical pitfalls of social media and guidelines for how to stay on the straight and narrow with your social media efforts.
Smart social media ethics
Smart social media ethics
Laura Click
Originally presented at WordCamp Miami in May of 2014. The internet has grown so great, that it is difficult to stand out and make yourself distinguishable. To attract and capture a solid audience, you have to be the peacock. You have to be bold and colorful. This session will teach you how to find your inner peacock, so that you can strut like no one has ever seen you strut before.
Be the Peacock
Be the Peacock
Rebecca Gill
Social Selling - Integrating Social Media Into Your Sales Process. Slides from Shane Gibson's social media for sales professionals module. #SCRM #SocialMedia #SocialSelling
Social Selling - Integrating Social Media Into Your Sales Process
Social Selling - Integrating Social Media Into Your Sales Process
Shane Gibson
I’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, there are things that I advise every business – regardless of their goals, their target or their industry.
Ways to win on social media
Ways to win on social media
Strella Social Media
Social media changing
Social media changing
Kyle Lacy
Inbound marketing? Content marketing? What's all this hullabaloo? This presentation will help you navigate the stages of the customer journey, create audience personas, and generate ideas for marketing content that will attract, engage, convert, and delight customers. This free workshop was given on March 13, 2017 to the AZ MarTech group by Mike Jones and Kayla Izard of Resound, a brand agency in Tempe, Arizona. For more info about Resound: http://resoundcreative.com
Creating Content that Makes the Most of Your MarTech
Creating Content that Makes the Most of Your MarTech
Mike Jones ⚡
Communifix! #StraightFromTheHeart , is a series covering various aspects of Marketing & Advertising. In this one we share views about Marketing in the Digital Era from a Content Perspective -by Krishanu Datta in Feb 2019
Communifix! #StraightFromTheHeart-Marketing in the Digital Era-Content-Krisha...
Communifix! #StraightFromTheHeart-Marketing in the Digital Era-Content-Krisha...
Communifix Communication Pvt. Ltd.
Here are 20 key focus areas you can do to build your personal brand. Some are specific actions, others ideas you can apply across your social media participation, but collectively, this will help establish you as a social leader in your field
20 steps to building your social leadership brand in the digital world
20 steps to building your social leadership brand in the digital world
The Digital Conversationalist
Your Resume is Not Enough
Your Resume is Not Enough
Kyle Lacy
ISSA-SouthFlorida-03052015-final
ISSA-SouthFlorida-03052015-final
Christa Pusateri
The Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATE
Casey Knox
Take a look at major leaders
Charismaticpeople 150427084909-conversion-gate01
Charismaticpeople 150427084909-conversion-gate01
Dale Sternberg
This deck was part of our presentation "How to Get the Market to Do Your Marketing for You" delivered by Mike Giannone, iris New York's CSO, at Social Media Week New York 2017. 89% of advertising is not noticed or remembered at all. So how can brands cut through the noise, get noticed and have the market make the noise for them? The most potent and efficient brands in the world today are being built with people, not for them. We call them Participation Brands. In this workshop we’ll explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide, which uses the data from 14,000 global consumers across multiple sectors to understand the relationship between Participation Brand building and business performance. The brands who top the study are those seen to have not just a positioning, but a passionate purpose at their heart. They are the ones felt not to just respond to culture but actively shape it. They are the brands creating content, conversations and experiences that people want to get involved in. They are the Participation Brands, and they are reaping the rewards.
How to Get the Market to Do Your Marketing for You
How to Get the Market to Do Your Marketing for You
Iris
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
Brand innovation & Social media
Brand innovation & Social media
cherylannsmith
Brand personality is a set of human characteristics associated with a brand. From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages. In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
The Power of Brand Personality
The Power of Brand Personality
We Share Freely
Webinar attended November 2012
Spredfast prep-school-increasing-brand-engagement-121031101952-phpapp02
Spredfast prep-school-increasing-brand-engagement-121031101952-phpapp02
Lara Taeuber
6 ways to shape your branding as a real human.
Treat Your Brand as a Real Person
Treat Your Brand as a Real Person
Jérémie Lorrain
Presentation on branding made at Ottawa University in Brookfield, WI USA on February 8, 2019. Provides practical advice on branding for startups and small businesses. Covers all aspects of branding at a high level, including understanding your brand, customer and competition; brand positioning development; brand naming; logo and brand identity development; domain naming; trademark protection; establishing brand credibility; building brand awareness; building trust; maintaining brand consistency; measuring brand performance.
2.08.20 score-building-your-brand-workshop
2.08.20 score-building-your-brand-workshop
R. Jay Olson
Using Social Media for News Organizations
Using Social Media for News Organizations
Kyle Lacy
What is a brand? This presentation answers that questions with case studies on successful brands as well as helpful information to help build your brand.
Full Brain Marketing: What is a Brand? 11.4.10
Full Brain Marketing: What is a Brand? 11.4.10
EXHIB-IT!
As much as consumers would like to think that they make purchase decisions solely based on hard facts such as price and quality, the truth remains that we live in a world of emotional decision makers—not robots. Consumers base decisions on their personal feelings toward a brand, connections they may have, and ultimately how likeable they find a brand. If you were asked, "Is your brand likeable?" would you know the answer? Or better yet, would you be able to prove it? In this can't miss webinar, Cara Friedman of Likeable Media identifies what it means to be likeable on social media and begins the conversation of how to measure likeability. Register now and really learn what it means to be likeable.
8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is Likeable
Likeable Media
Más contenido relacionado
La actualidad más candente
Learn how to do major gift fundraising for the first time and how to integrate individual donations into your annual fund. We will explore the who, what, when, where, and why of fundraising from individuals as well as discuss how to get a first meeting, cultivate and solicit gifts from individuals, and deal with "no's." Presenters: Amy Eisenstein, CFRE, Tri Point Fundraising, and Diana Hand, Senior Marketing Manager, GuideStar
GuideStar Webinar (04/30/13) – Major Gifts for Small Shops
GuideStar Webinar (04/30/13) – Major Gifts for Small Shops
GuideStar
This presentation offers up tips for avoiding the ethical pitfalls of social media and guidelines for how to stay on the straight and narrow with your social media efforts.
Smart social media ethics
Smart social media ethics
Laura Click
Originally presented at WordCamp Miami in May of 2014. The internet has grown so great, that it is difficult to stand out and make yourself distinguishable. To attract and capture a solid audience, you have to be the peacock. You have to be bold and colorful. This session will teach you how to find your inner peacock, so that you can strut like no one has ever seen you strut before.
Be the Peacock
Be the Peacock
Rebecca Gill
Social Selling - Integrating Social Media Into Your Sales Process. Slides from Shane Gibson's social media for sales professionals module. #SCRM #SocialMedia #SocialSelling
Social Selling - Integrating Social Media Into Your Sales Process
Social Selling - Integrating Social Media Into Your Sales Process
Shane Gibson
I’m often asked for universal tactics or quick tips for business social media. While there is no magic bullet, there are things that I advise every business – regardless of their goals, their target or their industry.
Ways to win on social media
Ways to win on social media
Strella Social Media
Social media changing
Social media changing
Kyle Lacy
Inbound marketing? Content marketing? What's all this hullabaloo? This presentation will help you navigate the stages of the customer journey, create audience personas, and generate ideas for marketing content that will attract, engage, convert, and delight customers. This free workshop was given on March 13, 2017 to the AZ MarTech group by Mike Jones and Kayla Izard of Resound, a brand agency in Tempe, Arizona. For more info about Resound: http://resoundcreative.com
Creating Content that Makes the Most of Your MarTech
Creating Content that Makes the Most of Your MarTech
Mike Jones ⚡
Communifix! #StraightFromTheHeart , is a series covering various aspects of Marketing & Advertising. In this one we share views about Marketing in the Digital Era from a Content Perspective -by Krishanu Datta in Feb 2019
Communifix! #StraightFromTheHeart-Marketing in the Digital Era-Content-Krisha...
Communifix! #StraightFromTheHeart-Marketing in the Digital Era-Content-Krisha...
Communifix Communication Pvt. Ltd.
La actualidad más candente
(8)
GuideStar Webinar (04/30/13) – Major Gifts for Small Shops
GuideStar Webinar (04/30/13) – Major Gifts for Small Shops
Smart social media ethics
Smart social media ethics
Be the Peacock
Be the Peacock
Social Selling - Integrating Social Media Into Your Sales Process
Social Selling - Integrating Social Media Into Your Sales Process
Ways to win on social media
Ways to win on social media
Social media changing
Social media changing
Creating Content that Makes the Most of Your MarTech
Creating Content that Makes the Most of Your MarTech
Communifix! #StraightFromTheHeart-Marketing in the Digital Era-Content-Krisha...
Communifix! #StraightFromTheHeart-Marketing in the Digital Era-Content-Krisha...
Similar a You are Producers not Consumers
Here are 20 key focus areas you can do to build your personal brand. Some are specific actions, others ideas you can apply across your social media participation, but collectively, this will help establish you as a social leader in your field
20 steps to building your social leadership brand in the digital world
20 steps to building your social leadership brand in the digital world
The Digital Conversationalist
Your Resume is Not Enough
Your Resume is Not Enough
Kyle Lacy
ISSA-SouthFlorida-03052015-final
ISSA-SouthFlorida-03052015-final
Christa Pusateri
The Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATE
Casey Knox
Take a look at major leaders
Charismaticpeople 150427084909-conversion-gate01
Charismaticpeople 150427084909-conversion-gate01
Dale Sternberg
This deck was part of our presentation "How to Get the Market to Do Your Marketing for You" delivered by Mike Giannone, iris New York's CSO, at Social Media Week New York 2017. 89% of advertising is not noticed or remembered at all. So how can brands cut through the noise, get noticed and have the market make the noise for them? The most potent and efficient brands in the world today are being built with people, not for them. We call them Participation Brands. In this workshop we’ll explore the Participation Brand Index, a recent study of 140 global brands conducted by iris Worldwide, which uses the data from 14,000 global consumers across multiple sectors to understand the relationship between Participation Brand building and business performance. The brands who top the study are those seen to have not just a positioning, but a passionate purpose at their heart. They are the ones felt not to just respond to culture but actively shape it. They are the brands creating content, conversations and experiences that people want to get involved in. They are the Participation Brands, and they are reaping the rewards.
How to Get the Market to Do Your Marketing for You
How to Get the Market to Do Your Marketing for You
Iris
We hear it every day: Everything is changing. Social media, globalization, climate change are just a few of the powerful and complex forces at work in our every day lives. Not only are people more connected than ever with constant access to a world of opinion mixed with fact, but they’re also feeling less confident, lacking control over everything from home to work to politics. So, the world is complex and facing major challenges, competition is fierce, and brands mean more. So what?
Brand innovation & Social media
Brand innovation & Social media
cherylannsmith
Brand personality is a set of human characteristics associated with a brand. From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages. In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
The Power of Brand Personality
The Power of Brand Personality
We Share Freely
Webinar attended November 2012
Spredfast prep-school-increasing-brand-engagement-121031101952-phpapp02
Spredfast prep-school-increasing-brand-engagement-121031101952-phpapp02
Lara Taeuber
6 ways to shape your branding as a real human.
Treat Your Brand as a Real Person
Treat Your Brand as a Real Person
Jérémie Lorrain
Presentation on branding made at Ottawa University in Brookfield, WI USA on February 8, 2019. Provides practical advice on branding for startups and small businesses. Covers all aspects of branding at a high level, including understanding your brand, customer and competition; brand positioning development; brand naming; logo and brand identity development; domain naming; trademark protection; establishing brand credibility; building brand awareness; building trust; maintaining brand consistency; measuring brand performance.
2.08.20 score-building-your-brand-workshop
2.08.20 score-building-your-brand-workshop
R. Jay Olson
Using Social Media for News Organizations
Using Social Media for News Organizations
Kyle Lacy
What is a brand? This presentation answers that questions with case studies on successful brands as well as helpful information to help build your brand.
Full Brain Marketing: What is a Brand? 11.4.10
Full Brain Marketing: What is a Brand? 11.4.10
EXHIB-IT!
As much as consumers would like to think that they make purchase decisions solely based on hard facts such as price and quality, the truth remains that we live in a world of emotional decision makers—not robots. Consumers base decisions on their personal feelings toward a brand, connections they may have, and ultimately how likeable they find a brand. If you were asked, "Is your brand likeable?" would you know the answer? Or better yet, would you be able to prove it? In this can't miss webinar, Cara Friedman of Likeable Media identifies what it means to be likeable on social media and begins the conversation of how to measure likeability. Register now and really learn what it means to be likeable.
8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is Likeable
Likeable Media
Brainstorm your personal brand and advance in your InfoSec career with personal branding strategy and tips for success!
B sides orlando-040915
B sides orlando-040915
Christa Pusateri
Learn how to stand out from the crowd and win that ideal job. Presentation made made by R. Jay Olson to the PONG (Professional Opportunities Networking Group) in Waukesha, WI, USA on November 19. 2018.
Debunking the Myths of Personal Branding
Debunking the Myths of Personal Branding
R. Jay Olson
7 c's of social media to win customer hearts 2011
7 c's of social media to win customer hearts 2011
Garden Media Group
The 4 P's of Personal Branding is a strategic approach to building a solid personal reputation online. This is a reloaded presentation with more stats, more insights, and more ideas for building and growing your personal brand online.
The 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED edition
Casey Knox
What a brand is. What makes an awesome brand is a culmination of two things... Because of digital, and this movement that is now the NEW NORMAL – you have to stop and access how you are going to use digital to amplify your brand.
Your Awesome Brand + Resume Tips
Your Awesome Brand + Resume Tips
Casey Knox
The Why, What & Intro to the How to do Social Selling
Social Selling Keynote for Symantec
Social Selling Keynote for Symantec
Jill Rowley
Similar a You are Producers not Consumers
(20)
20 steps to building your social leadership brand in the digital world
20 steps to building your social leadership brand in the digital world
Your Resume is Not Enough
Your Resume is Not Enough
ISSA-SouthFlorida-03052015-final
ISSA-SouthFlorida-03052015-final
The Four P's of Personal Branding - UPDATE
The Four P's of Personal Branding - UPDATE
Charismaticpeople 150427084909-conversion-gate01
Charismaticpeople 150427084909-conversion-gate01
How to Get the Market to Do Your Marketing for You
How to Get the Market to Do Your Marketing for You
Brand innovation & Social media
Brand innovation & Social media
The Power of Brand Personality
The Power of Brand Personality
Spredfast prep-school-increasing-brand-engagement-121031101952-phpapp02
Spredfast prep-school-increasing-brand-engagement-121031101952-phpapp02
Treat Your Brand as a Real Person
Treat Your Brand as a Real Person
2.08.20 score-building-your-brand-workshop
2.08.20 score-building-your-brand-workshop
Using Social Media for News Organizations
Using Social Media for News Organizations
Full Brain Marketing: What is a Brand? 11.4.10
Full Brain Marketing: What is a Brand? 11.4.10
8 Ways To Determine If Your Brand Is Likeable
8 Ways To Determine If Your Brand Is Likeable
B sides orlando-040915
B sides orlando-040915
Debunking the Myths of Personal Branding
Debunking the Myths of Personal Branding
7 c's of social media to win customer hearts 2011
7 c's of social media to win customer hearts 2011
The 4 P's of Personal Branding - RELOADED edition
The 4 P's of Personal Branding - RELOADED edition
Your Awesome Brand + Resume Tips
Your Awesome Brand + Resume Tips
Social Selling Keynote for Symantec
Social Selling Keynote for Symantec
Más de Kyle Lacy
The presentation was given for LTC's conference in Indianapolis on October 26, 2017.
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
Kyle Lacy
The presentation was given at the PostNord ecommerce conference in Boras, Sweden.
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Kyle Lacy
Infographic insights from LinkedIn's Workplace Learning Report from Lessonly, the leader in team learning software. We agree that "the single biggest driver of business impact is the strength of an organization's learning culture." Learn more at Lessonly.com.
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
Kyle Lacy
Presentation given at SMPS Build Business Conference on July 17, 2017. We talk about the importance of Amazon, Google, Alibaba and the other consumer tech giants changing the world.
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
Kyle Lacy
This is the second presentation of Closing the Knowledge Divide. This version was used for the Quality Associates user conference on June 15th in Washington DC.
How to Build the Business of the Future v2
How to Build the Business of the Future v2
Kyle Lacy
Presentation given on April 25th to TrueU in Indianapolis, IN. This is a new presentation focused on how to close the knowledge divide through speed, access and analytics and what it takes to build the business of the future.
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Kyle Lacy
My presentation for the APICS Conference in Scottsdale, AZ on 2/23/2017. The talk is focused on the investments huge consumer centric technology companies are making to change the world. We talk about two current trends: Mobile and Instant Gratification and two future trends: Artificial Intelligence and Blockchain. Enjoy
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
Kyle Lacy
This deck is being used for a presentation at High Alpha's Marketing Forum in Indianapolis on 1/2/17. I've spent the past two years working at OpenView, a venture capital firm based in Boston. The lessons I learned watching the partners, my colleagues, portfolio CEOs, countless pitch meetings and hundreds of conversations between leadership teams was invaluable. Here are a few.
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
Kyle Lacy
Keynote presentation for the Peak Campus Conference in Atlanta, GA on 1/12/17. We talk about two current technology disruption business and what we must do to evolve. At the core, this presentation is filled with tips to building sustainable growth by focusing on the foundation of digital change and not the hype.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
A look at the 4 Ps (People, Process, Programs and Performance) that every org should be developing as they grow. Your PEOPLE should develop & re-develop your PROCESSES & PROGRAMS to improve PERFORMANCE.
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Kyle Lacy
My presentation for the State of Search conference in Dallas, TX on 11/12/2016. We talked about how the customer experience is the only things that matter. It is the only thing that makes you relevant. There are 4 Ps to the survival of marketing as a profession - people, process, programs and performance. YOUR PEOPLE SHOULD DEVELOP & RE-DEVELOP YOU PROCESSES & PROGRAMS TO IMPROVE PERFORMANCE.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
Kyle Lacy
It's important to build a marketing strategy around a foundation instead of stringing together small "growth hacking" experiments. It's about PEOPLE, PERSONAS, PROCESSES, and PERFORMANCE. Your PEOPLE should develop and re-develop your PERSONAS and PROCESSES to improve PERFORMANCE.
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Kyle Lacy
Another adjustment to my Marketing is Dead deck which covers how to evolve in the digital environment. The only thing that matters or should matter to digital marketing is the experience the consumer is having with your brand.
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Kyle Lacy
Presentation given at the Zillow Group's Multifamily conference in Austin, Texas on 9/27/2016. We dive into the changes happening in digital marketing and what YOU (the marketer) must do to survive. It's a scary world out there.
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Kyle Lacy
Presentation given at Uberflip's User Conference on 8/25/2016. The deck focuses on the 3 disruptions of the marketing profession by technology and the 5 ways to survive. Enjoy!
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Kyle Lacy
Presentation deck given at TrackMaven's digital conference in Boston on July 7, 2016
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Kyle Lacy
My first draft of potential marketing team organizational structures. Let me know your thoughts!
Marketing Team Organizational Structures
Marketing Team Organizational Structures
Kyle Lacy
Presentation given at the Inbound Experience conference in Milwaukee and Green Bay on 5/23 & 5/24.
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Kyle Lacy
Presentation given in New York City on 5/19 for Idio. Trends like scalability, artificial intelligence, distribution and mobility are changing the way we buy, sell and communicate. We must be poised to take advantage of these changes and equipped to handle a customer’s journey that is changing constantly. In a world of instant communication, the most successful be those that embrace experiences over marketing. Join us as we talk about why we are not the CEO or VP of sales, the head of marketing or the customer support manager, we are experience makers and managers. The only thing that makes us relevant are the experiences we provide. Everything else is just noise.
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Kyle Lacy
Presentation from Pegasus Trucking Live in Clearwater, FL 4/28/2016 - where I discussed the changes in technology, consumerism, mobility, artificial intelligence / machine learning, and how they affect/change the transportation industry.
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Kyle Lacy
Más de Kyle Lacy
(20)
Surviving the Change Agents - How Business Survive the Next Evolution
Surviving the Change Agents - How Business Survive the Next Evolution
The Future of Marketing - Steps to Building Experiences of the Future
The Future of Marketing - Steps to Building Experiences of the Future
Top 2017 Learning Trends via LinkedIn
Top 2017 Learning Trends via LinkedIn
How Consumer Technology Companies Are Changing the World
How Consumer Technology Companies Are Changing the World
How to Build the Business of the Future v2
How to Build the Business of the Future v2
Closing the Knowledge Divide: How to Build the Business of the Future
Closing the Knowledge Divide: How to Build the Business of the Future
Change Agents: How Consumer Centric Technology Companies Change the World
Change Agents: How Consumer Centric Technology Companies Change the World
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
What I Learned About Software Marketing and Growth After 2 Years in Venture C...
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
The 4 Ps to Sustainable Growth
The 4 Ps to Sustainable Growth
Marketing is Dead. Build a Foundation. Ignore the Hype.
Marketing is Dead. Build a Foundation. Ignore the Hype.
You Can't Growth Hack Your Way to Success
You Can't Growth Hack Your Way to Success
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
Marketing is Dead. Only Moments Matter - UserTesting Roadshow - 10/5/2016
It Shouldn't Be Scary to Go Digital
It Shouldn't Be Scary to Go Digital
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - Uberflip User Conference Presentation
Marketing is Dead - TrackMaven Digital Conference
Marketing is Dead - TrackMaven Digital Conference
Marketing Team Organizational Structures
Marketing Team Organizational Structures
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Inbound Experience Conference
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Marketing is Dead - Understanding the Shifts Changing Marketing Today
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Moments Matter : Why Technology Tips the Scale for Massive Change in Transpor...
Último
This reviewer is for the second quarter of Empowerment Technology / ICT in Grade 11
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
MadyBayot
45-60 minute session deck from introducing Google Apps Script to developers, IT leadership, and other technical professionals.
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
wesley chun
As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
DBX 1Q24 Investor Presentation
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Dropbox
We will showcase how you can build a RAG using Milvus. Retrieval-augmented generation (RAG) is a technique for enhancing the accuracy and reliability of generative AI models with facts fetched from external sources.
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
Zilliz
Scaling API-first – The story of a global engineering organization Ian Reasor, Senior Computer Scientist - Adobe Radu Cotescu, Senior Computer Scientist - Adobe Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
apidays
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
The Digital Insurer
Webinar Recording: https://www.panagenda.com/webinars/why-teams-call-analytics-is-critical-to-your-entire-business Nothing is as frustrating and noticeable as being in an important call and being unable to see or hear the other person. Not surprising then, that issues with Teams calls are among the most common problems users call their helpdesk for. Having in depth insight into everything relevant going on at the user’s device, local network, ISP and Microsoft itself during the call is crucial for good Microsoft Teams Call quality support. To ensure a quick and adequate solution and to ensure your users get the most out of their Microsoft 365. But did you know that ‘bad calls’ are also an excellent indicator of other problems arising? Precisely because it is so noticeable!? Like the canary in the mine, bad calls can be early indicators of problems. Problems that might otherwise not have been noticed for a while but can have a big impact on productivity and satisfaction. Join this session by Christoph Adler to learn how true Microsoft Teams call quality analytics helped other organizations troubleshoot bad calls and identify and fix problems that impacted Teams calls or the use of Microsoft365 in general. See what it can do to keep your users happy and productive! In this session we will cover - Why CQD data alone is not enough to troubleshoot call problems - The importance of attributing call problems to the right call participant - What call quality analytics can do to help you quickly find, fix-, and prevent problems - Why having retrospective detailed insights matters - Real life examples of how others have used Microsoft Teams call quality monitoring to problem shoot problems with their ISP, network, device health and more.
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
The Good, the Bad and the Governed - Why is governance a dirty word? David O'Neill, Chief Operating Officer - APIContext Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
apidays
writing some innovation for development and search
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
ICT role in education and it's challenges. In which we learn about ICT, it's impact, benefits and challenges.
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
rafiqahmad00786416
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Nanddeep Nachan
Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
apidays
This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
wesley chun
This project focuses on implementing real-time object detection using Raspberry Pi and OpenCV. Real-time object detection is a critical aspect of computer vision applications, allowing systems to identify and locate objects within a live video stream instantly.
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
Khem
Presentation on the progress in the Domino Container community project as delivered at the Engage 2024 conference
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
Martijn de Jong
Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
The Digital Insurer
MINDCTI Revenue Release Quarter 1 2024
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
MIND CTI
Accelerating FinTech Innovation: Unleashing API Economy and GenAI Vasa Krishnan, Chief Technology Officer - FinResults Apidays New York 2024: The API Economy in the AI Era (April 30 & May 1, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
apidays
Último
(20)
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
A Beginners Guide to Building a RAG App Using Open Source Milvus
A Beginners Guide to Building a RAG App Using Open Source Milvus
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
MS Copilot expands with MS Graph connectors
MS Copilot expands with MS Graph connectors
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Powerful Google developer tools for immediate impact! (2023-24 C)
Powerful Google developer tools for immediate impact! (2023-24 C)
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
You are Producers not Consumers
1.
2.
www.getbrandswag.com
3.
4.
5.
6.
www.kylelacy.com @kyleplacy facebook.com/kyleplacy
7.
Add Slideshare Link
8.
#prsacle
9.
10.
11.
812,620 18+ within
10 miles of Cleveland, OH
12.
156,120 55-64 within
10 miles of Cleveland, OH
13.
600M Users on
Facebook
14.
300,000 New Twitter
Accounts Every Day
15.
16.
You can’t be
consumers. You need to be producers.
17.
18.
What is a
brand?
19.
20.
21.
22.
23.
24.
Why is personal
branding important?
25.
26.
27.
28.
29.
30.
31.
6 P’s to
Building a Personal Brand
32.
33.
Your Brand
Plan
34.
35.
You have to
translate your desires into action.
36.
37.
1. Engaging
38.
39.
Loyalty is not
about them being loyal to you...
40.
It is about
listening for the content THEY want to... hear, consume, and remember.
41.
2. Sharing Content
42.
43.
3. Managing
the Conversation
44.
45.
4. Building
Presence
46.
47.
It is all
about integration
48.
Sharing http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
49.
Widgets http://www.slideshare.net/ericaswallow/6-social-media-tips-for-traditional-media
50.
5. Combining Forces
51.
52.
53.
6. Tracking and
Measurement
54.
55.
Things to Remember
56.
You have to
translate your desires into action.
57.
Give yourself permission
to use crazy ideas.
58.
Conflict gives value
to ambition.
59.
You can’t be
consumers. You need to be producers.
60.
Descargar ahora