Do you know how your senior living residents and team members feel?
A good survey program gives you the honest feedback you need to gauge what you are doing well, what improvements are needed, and how to act on your results in a way that will delight and retain your residents and staff, build positive word of mouth, and grow occupancy.
This SMARTwebinar covers:
• The truth about customer and employee satisfaction and retention
• What a well-designed survey program will help you learn
• How to act on your results to create positive change in your community
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Sensight Surveys - Delight and Retain Your Senior Living Residents and Staff With Surveys Done Right
1. Delight and Retain Your Residents and
Staff with Surveys Done Right
Presented by:
Lynn Ackerman and Mark Ackerman, Cofounders
Sensight Surveys
Feel free to tweet your questions or comments to
@GetSLSmart or use #SMARTWebinar
2. About Your Presenters
Lynn Ackerman, Ph.D.
Chief Delight Officer
• Ph.D. in Experimental
Psychology
• 13 years market research and
business improvement
consulting for senior living
Mark Ackerman, M.A.
Chief Technology Officer
• M.A. in Clinical Psychology
• B.A. in Computer Science
• 13 years market research and
data visualization solutions for
senior living
3. cared-for
satisfied appreciated
committed delighted
connected
happy
valued
frustrated
angry
ignored
sad
concerned
Do you know how your
customers and employees feel?
disappointed
4. Today’s webinar will cover:
• The truth about customer/employee satisfaction
• What surveys can help you discover
• How to act to create positive change
6. Some jaw-dropping statistics
For every
customer
complaint, there
are 26 other
unhappy
customers who
have remained
silent. – Lee
Resource Inc.
7. It takes 12 positive experiences to make up for one unresolved
negative experience. – Ruby Newell-Legner author of
Understanding Customers
8. It costs 6 to 7 times more to acquire a new customer than
retain an existing one. – Bain & Company
Retain a Customer
Acquire a Customer
9. What your employees want
• Achievement
• Mastery
• Autonomy
• Sense of purpose
• Connection
• Appreciation
- Lee Colan, author of Engaging The Hearts And Minds Of
Your Employees
10. Our first poll
How does your senior community or senior living
organization typically conduct surveys?
1. We partner with a survey company
2. We administer our own surveys in-house
3. We do not conduct surveys
12. “We just have communities work on
their lowest scores.”
13. Finding opportunities
1. Lowest scoring
2. Below benchmarks
3. High impact
4. Resident / team member comments
14. Finding opportunities
1. What are my lowest performing areas?
• Broad areas of satisfaction
• Individual survey items
• Resident/team member segments
18. Finding opportunities
2. How do I compare to benchmarks?
• Prior reporting period
• The company
• The industry
19. Finding opportunities
3. Which improvements would have the greatest impact?
• Priority improvement chart/table
20. Finding opportunities
4. What are residents and team members asking for?
• Ranked comment themes
21.
22. 2nd poll
Has your community or organization been involved
in a survey process that resulted in noticeable
improvement?
1. Yes
2. No
3. Not sure or not applicable
23. “We need help turning our survey
results into improvements.”
24. Four steps to improvement
• Select 1 or 2 improvement goals
• Hold feedback sessions
• Create a SMART action plan
• Monitor progress
25. Acting to improve
1. Select 1 or 2 improvement goals
• Meet with leadership team
• Decide what is achievable
• Narrow the list
26. Acting to improve
2. Hold feedback sessions
• Celebrate strengths
• Share improvement plans
• Discuss concerns and ideas
27. “You can’t cross the sea merely by
standing and staring at the water.”
― Rabindranath Tagore
28. Acting to improve
3. Create a SMART action plan
SPECIFIC
MEASURABLE
ACHIEVABLE
RELEVANT
TIME BOUND
S
M
A
R
T
29. Action plan
Goal: Provide every family member with a resident update once per month.
30. “We need a way to keep our
communities accountable for
following through on their
improvement plans.”
31. 4. Monitor progress
• Community level monitoring
• Corporate level monitoring
– Online action plan submission
– Review and track on reports
Resident Satisfaction with Meal Quality
82
Qtr 1 Qtr 2
76
74
74
69
69
60 70 80 90 100
Menu has nice variety
of selections
Meals look appetizing
and taste good
Dining room servers are
attentive to my needs
Percent Strongly Agree or Agree
Average Minutes to Clean A Room
18
22
16
13
10
35
30
25
20
15
10
5
0
Week 1 Week 2 Week 3 Week 4 Week 5
32.
33.
34.
35. Capitalize on your strengths
90% of consumers use positive reviews
to make buying decisions -Zendesk
Turn your positive comments
into testimonials!
37. Key Take-Aways
• Happy customers and employees are good for business
• Surveys let you hear the true voice of your customers and
employees
• Identify opportunities in your survey data
• Act on opportunities to make positive change
39. Exclusive Offer for Attendees!
10 Ways to Enhance Sales and
Marketing with Your Survey
Results
Download will be available in follow up email
Notas del editor
OK, so it all starts with a survey.
Here is a snapshot of domains of satisfaction we measure on our customer and employee experience surveys.
Aside from overall ratings of the community, our customer survey asks about community management, staff members, dining, activities, resident care, the community’s physical environment, and supportive services like front desk, transportation, and security staff.
Our employee experience survey measures overall employee ratings, views related to the company mission, job preparation, job design, enjoyment on the job, community leadership, relationships with coworkers, and customer service.
For today’s example, let’s say resident surveys were conducted at Swank Home communities, a fictitious assisted living company.
The fourth way to find opportunities in your survey data is by looking at the resident and team member comments written on your surveys.
Our survey forms include two open-ended questions that ask residents and team members 1) what do you like best about your community and 2) what is the one most important thing we can do to improve your community.
We review and code each comment into a topical theme. For example, if a resident writes that the food is cold that comment is coded under dining experience. If a team member writes that he or she is often short on resident care supplies, that comment is coded under equipment and supplies.
To find top opportunities in your comments, rank order the themes from most to least prevalent. This will give you an idea of what topics are top of mind for residents and team members.
So you can see in this chart that in response to what is the one most important thing we can do to improve your community, 17.5% of team members mentioned something about community management. Another 15.4% said something about recognition, pay, or benefits.
We have identified 4 steps needed to turn your results into positive change in your communities.
OK, so today’s key take aways are:
Happy customers and employees are good for business because they cost less than new customers/employees and can help bring in new business
Surveys let you hear the true voice of your customers and employees because they provide a safe outlet for sharing feedback.
We talked about 4 ways to identify opportunities in your survey data
And we shared steps for how to act on those opportunities to make positive change in your communities.
Thank you so much for your time. We are happy to answer any questions you have.
OK, so today’s key take aways are:
Happy customers and employees are good for business because they cost less than new customers/employees and can help bring in new business
Surveys let you hear the true voice of your customers and employees because they provide a safe outlet for sharing feedback.
We talked about 4 ways to identify opportunities in your survey data
And we shared steps for how to act on those opportunities to make positive change in your communities.
Thank you so much for your time. We are happy to answer any questions you have.