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Innovation model for australia

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Innovation model for australia

  1. 1. Margaret Manson Chief Inspirator | InnoFuture www.innofuture.com.au
  2. 2. How Would You Rate Your Innovation Journey To Date?
  3. 3. 2014 Most Innovative Countries - Forbes
  4. 4. Business Success: Innovation + Marketing What? How? The War for Relevance
  5. 5. Three Things: #1 SEE the Bigger Picture #2 DISCOVER Possibilities #3 KNOW how to get STARTED!
  6. 6. German Mittelstand & The Hidden Champions
  7. 7. Mittelstand – Hidden Champions Drivers of Competitive Advantage Market Strengths: Customer contact: 87% 25-50% Employees vs 5-10% in Large Coy) Image: 84% Advertising: 36%
  8. 8. 1. Extremely Ambitious Goals 2. Narrow Focus 3. Deep Expertise 4. Globalization 5. Innovation Culture 6. People & Leaders Culture. Mittelstand - Hidden Champions How do they do it?
  9. 9. Culture is Everything Common Purpose Language Heroes & Leaders Rituals Symbols
  10. 10. Re - Imagineering Our Future…
  11. 11. 2. MISSION: COMPETITIVE ADVANTAGE
  12. 12. Mission – True North 1. Key Market 2. Your Market Contribution 3. Differentiation
  13. 13. McDonalds’ Mission: "To provide the fast food customer with food prepared in the same high-quality manner world-wide that is tasty, reasonably-priced & delivered consistently in a low-key décor and friendly atmosphere.“
  14. 14. McDonalds: Mission A Clear Roadmap? 1. Key Market - the fast food customer world-wide 2. Contribution - tasty and reasonably-priced food prepared in a high-quality manner 3. Differentiation - delivered consistently, in a low-key décor and friendly atmosphere (world- wide)
  15. 15. NOT ENOUGH Competitive Advantage WARNING:
  16. 16. Agility to Adapt!
  17. 17. Simple Decision Framework Right decisions At ALL levels - Faster. Freedom within Framework. Non-Negotiable Principles System
  18. 18. “Will this Action support our Non-Negotiable Principles?” Simplicity One Rule TEST:
  19. 19. In Practice: Southwest Airlines: “Will adding Chicken Caesar Salad help us BE THE LOW-FARE AIRLINE in our markets?”
  20. 20. NNP – Activity Map: SE Airlines
  21. 21. Takeaway. 1. Inspire the universe: VISION 2. Calibrate your MISSION 3. FOCUS Innovation 4. Unleash AGILITY with a Decision-Making System 5. Build CULTURE that attracts! To Win more often!
  22. 22. The Pay-off: 1. Truly Competitive Brand 2. More Profitable Sales 3. Effective Innovation 4. Business RELEVANCE.
  23. 23. Leadership System for Competitive Impact!
  24. 24. REQUEST PRESENTATION & CONTACT US: www.innofuture.com.au Take a Lead! Waiting is NOT an option.

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