Why would you add a blog into your digital marketing efforts? This presentation covers what a blog can do you for business, content marketing best practices and touches on analytics beyond numbers. What questions does your brand need to ask in order to determine success?

1. BLOGGING FOR
BUSINESS
Megan Elise Ortiz, Digital Strategist
Gray Digital Group

2. @MEGANELISEORTIZ
#BlogitSATX

3. LET’S DISCUSS
• What Your Blog Can Do For Your Brand
• Content Best Practices
• Analytics Beyond Numbers

4. WHY ADD A BLOG INTO
THE MIX?
Print Ads – TV – Billboards – Radio Spots – Radio Reads –
Web Banners – Advertorials – Facebook – Twitter –
Instagram – Pinterest – Vine – Social Media Ads –
E-newsletters – Direct Mail – Yelp – Mobile Ads

5. WHY ADD A BLOG INTO
THE MIX?
Small businesses with a blog generate on
average 126% more leads

6. WHAT YOUR BLOG CAN DO FOR
YOUR BRAND
• It gives your brand a voice
• Allows an informal space to
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converse with your clients
Builds trust
Sets you up as the subject
matter expert
Increases website interaction
Gives your brand a
guaranteed space for mobile
optimization, if your website
is not yet optimized
Builds on brand SEO efforts
Case Study:
wholefoodsmarket.com/blog/
whole-story

7. CONTENT BEST PRACTICES
• Have an editorial calendar in place
• Dedicate a manager to oversee
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content calendar
Ask everyone to contribute content
ideas
Set a posting frequency that is ideal
and achievable for your brand
Link internally to keep users on your
website
Differentiate content: Videos, text,
photos
Keep your blogs concise: 300-400
words
Prioritize the most important content
up front
HI,
HOW
CAN I
HELP?

8. JUST A FEW CONTENT IDEAS
• Lists
• Industry trends
• Interviews
• Guest posts
• Brand Ambassador content
• Storytelling
• How to
• Behind the scenes look

9. ANALYTICS BEYOND NUMBERS
• Is your brand finding their voice?
• Are you building trust and expertise?
• What kind of conversations are you having with your
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visitors?
Are they returning and commenting?
What other areas of the site are visitors spending their
time?
Have you seeing an increase in social engagement?
Are you producing quality content that your visitors
find truly helpful?

10. SET YOURSELF UP FOR SUCCESS
Dedicated
Manager
Editorial
Calendar
Content
Success

11. Q&A
@MeganEliseOrtiz
www.slideshare.net/MeganEliseOrtiz