1. To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena
rd
Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon

2. Do You want to Optimize Your Business Results?
Dear Marketer,
I take great pleasure in inviting you to our 2nd Digital Marketing Seminar to be held in Beirut for 2 full days on June 17th and
18th, 2010, with a specialized half day workshop: The Email Marketing Masterclass, at the Four Points by Sheraton Le
Verdun Hotel.
This is a great opportunity to learn how to develop your digital marketing strategy, to utilize the best internet-based tools to
optimize your business operations, as well as obtain the latest know-how on smart marketing through the web and e-mail
usage.
The previous edition of the digital marketing seminar held in Beirut last March attracted companies from various sectors, who
testified to a 98% satisfaction and stated interest in obtaining more on the topic. Therefore the seminar is presented in its
second edition over two days, dedicating more time for the training and presenting a specialized workshop on email
marketing for the first time in Lebanon.
I hope that you too will learn and enjoy the presentations by Michael Leander, who is an internationally acclaimed expert on
Digital and Direct marketing, and European first rated specialist on E-mail Marketing, and will be offering you a free website
review during the training program sessions.
Claim your share of the internet marketing space and Reserve your place now!
Best Regards,
Nasser Chatila
General Manager, Global Consultants
6 Reasons to Attend the Digital Marketing Seminar
1 Learn the 7 most important digital marketing trends
2 Get Michael Leander to review and critique your website live on stage
3 Learn how to build an effective web-presence
4 Familiarize yourself with the latest online marketing techniques
5 Benefit from ideas and concepts from Michael Leander’s examples and tips
6 Learn how to effectively drive new and existing customers to your website
Participants at the last Digital Marketing seminar:
Banks - IDN SAL
- Fransabank - ITG Holding
- Societe Generale de Banque au Liban SAL Health Management
- Blom Development Bank - Life Health Management
- Union of Arab Banks Tourism
- Byblos Bank - Casino du Liban
Hotels Media & Advertising
- Intercontinental Le Vendome Beirut - Pikasso
- Ramada Downtown Beirut - Right Click
- Markazia Monroe Suites - Layout
- City Suite Hotel Beirut - Roof 11
Telecommunications - Voice of Beirut
- Cedar Com - Assada Media
- Broadband Plus Power Systems
Information Systems & Technology - Sakr Group
- Computer Information System - Jubaili Group
- ITX
To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena
rd
Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon

3. Facts From the Last Beirut Digital Marketing Seminar, March
2010
Profile of Participants
From all Sectors & Various Company Sizes
Benefits of Attending Full Program
 Get full conference material folder
 Free copy of Michael’s handbook on the 7 things you should know
 Get two certificates: one for the Digital Marketing seminar and one for
the Email Marketing Master-class
 Post-event Webinar
 Free Website Review
To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena
rd
Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon

4. Meet Michael Leander
With more than 20 years of experience in the field of direct marketing, management
and sales, Michael Leander is an internationally recognized expert in the areas of
digital marketing, customer lifecycle marketing management, email marketing and
multi-channel direct/interactive marketing. He has been directly involved in online
marketing since 1994, and he has spoken in front of thousands of people in more
than 25 countries.
As the current elected Chairman of FIMAC, Fedma’s Interactive Marketing Council,
Michael Leander actively contributes to shaping the future of the direct and
interactive marketing industry in Europe and MENA. He is one of the founders of the
Pan European Email Marketing Benchmark – an unbiased email marketing
benchmark study covering more than 20 countries. Recognizing his experience and
insights, Michael Leander also regularly judges direct and interactive marketing
awards around the world.
Email Marketing Expert
Michael Leander is known to be one of the most important permission email
marketing experts in Europe and the Middle East. With 15 years of practical email
marketing experience under his belt, which began as a corporate marketer. Michael
Leander has helped numerous organizations embrace email marketing, he has
worked with global organizations as well as medium sized and entrepreneurial
businesses. His experience covers more than 25 vertical industries. This unique
experience allows Michael Leander to quickly assess how to best implement email
marketing programs in the Middle East and North Africa.
"Michael Leander is a true expert and
innovator within the direct and
What others say about Michael Leander interactive marketing arena. His
I experienced Michael Leander energetic presentations are full of
present the 2 day internet marketing actionable insight, interesting and very
seminar in Cairo and, the least I can entertaining. In my opinion Michael
say is that it was a remarkable one. currently is one of the best speakers in
Not only was I satisfied to receive what Europe. His unique style, ability to
he promised to deliver but really engage even "difficult" audiences is
enjoyed observing him "perform" the remarkable. Highly recommendable.
delivery process. He is a humble, I experienced Michael's unique and Jørgen N. Andreassen, Marketing &
funny yet professional speaker who hugely engaging personality when he Membership Director, FEDMA,
has profound knowledge and insight in was one of the speakers at Drayton Belgium/Norway"
Internet Marketing. I considered the Bird's EADIM seminar in London. He "I heard Michael Leander speak at the
few Arabic words he used as the
was clear, warmly and engagingly Loyalty Marketing Conference in
Crème de la Crème of the great Moscow. And his speech was the most
friendly atmosphere he created, provocative in his ideas and hugely brilliant for me. It was really the best
Although I am an occasional university compelling. He kept all of our attention from more than 20 speakers. It made me
instructor myself, I truly valued these 2 throughout the "graveyard hour". He is look to some problems and questions
days with Michael and would be not only a master of his subject, his from the other side. I thank him very
looking forward to be part of your personality fills the room. Warmly much for his presentation and I wish him
audience anytime, anywhere.” recommended” good luck in his business!
Khalid Atabani, Chief Information Pavel Sidorenco, CEO Tellus,
Michael Trigg, CEO Phoenix
Officer, Elsewedy Cables, Egypt2nd Digital Marketing Seminar
The Moldova
International, United Kingdom
To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena
rd
Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon

5. Fees per day 299 $
Group Discount
Program 5 people save 5%
10 people save 10%
Digital Marketing Seminar
Day 1: 17 June 2010
08:30-09:00 Registration
09:00-9:30 Welcome and opening addresses by Global Consultants and Sponsors
09:30-11:15 Your New Marketing Opportunities with Digital Marketing, Michael Leander
Digital marketing represents real opportunities for smart, forward leaning companies.
This session will take you through the 7 most important trends you need to address as a modern marketer.
11:15-11:30 Break
Learn How to Build an Effective Website or Improve it using World-class Marketing Techniques
11:30-12:45 Taking you through the most important components when preparing your website for success, providing
tangible input which you can implement the next day.
12:45-13:45 Lunch
13:45-15:15 The Most Effective and Proven Techniques to Drive Traffic to your Website
In this introduction to effective marketing acquisition techniques, Michael Leander will inspire you to improve your current
results. You will see examples of highly effective conversion funnel techniques, learn when to rely on SEO and when to
rely on traffic drivers you control 100%.
15:15-16:30 Get your website reviewed
Michael Leander will review your website directly from stage. Using his recognized formula for building a
successful web presence, he will comment on each website ensuring that you get concrete input to take
home
16:30-16:45 Break
Creating your own internet marketing plan and more highly valuable tips
16:45-18:00 Your progress will depend on where you are today. At the end of the course, Michael Leander will
help seminar attendees develop their own internet marketing plan.
- Taking your market, your target audience and your present situation into account, you will outline your
own internet marketing plan.
- The plan will help you get the most from this course. You will take away a concrete plan outlining
concrete suggested actions your company should take now and in the near future to best exploit the
enormous opportunity internet marketing represents
18:00-18:30 Certificates Ceremony
To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena
rd
Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon

6. Fees per day 299 $
Group Discount
5 people save 5%
10 people save 10%
Email Marketing Masterclass
Day 2: 18 June 2010
08:30-08:45 Welcome and opening addresses by Global Consultants and Sponsors
08:45-10:00 Keynote: The 7 Step Plan to Successful Email Marketing, Michael Leander
Outlining the executive plan you need to know in order to generate results from permission based email
marketing:
• The past and future of email marketing: Learn from others mistakes
• Objectifying email marketing and how to get started
• The hidden gems in email marketing: how do you find them?
• Tracking user behavior and how you can utilize that knowledge
• Benchmark numbers, facts and case studies from successful email marketers in B2B and B2C markets
10:00-10:15 Break
10:15-11:45 Track 1: How can banks and financial services leverage online marketing and e-commerce to attract
new customers, retain existing customers and improve the customer experience.
Track 2: How to approach social media to strengthen your brand, acquire new customers and
increase your business with existing customers
11:45-12:00 Break
12:00-13:00 “Good products do not sell themselves“ – presentation by German Sacristan, Customer Business
Development Manager for EMEA, Kodak S.A. / N.V.
13:00-14:30 Building your content concept and defining your email marketing value proposition
The content concept and your email marketing value proposition is critical to your success.
• How to build a compelling content concept
• Designing your email marketing value proposition
• Defining your email marketing ecosystem for maximum results
14:30-15:45 WORKING LUNCH
Michael Leander will review your email marketing program live on stage
15:45-17:45 Designing your message to ensure high open- and response- rates
The moment of truth! Is your email messages are opened and responded to?
• How you craft a powerful email marketing message or design a compelling email marketing newsletter
• How you implement Most Wanted Reponses (MWR) to ensure highest possible response rates
• The “dos” and “don’t”s
• The three most important things you need to know to become a successful email marketer
• Key technical aspects you need to take into consideration when crafting your message.
17:45-18:15 Certification Ceremony
To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena
rd
Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon

7. Digital Marketing Seminar Registration Form
17-18 June 2010
PLEASE SEND COMPLETED FORM & PAYMENT TO GLOBAL CONSULTANTS
Fax: 00961 3 684196 - Email: ghada@gl-consultants.com
N.B. YOU CAN SEND YOUR REGISTRATION FORM BY E-MAIL, KINDLY COORDINATE PAYMENT DELIVERY PROMPTLY.
[A] Your Contact Information
COMPANY NAME:-----------------------------------------------------------------------------------------------------------------------------------------------------------------------
ACTIVITY :------------------------------------------------------------------------------------------------------------------------------------------------ ---------------------------------
ADDRESS:---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
CITY/STATE:-------------------------------------- ZIP/POSTAL CODE: ----------------------------------- COUNTRY:-------------------------------------------------------
PHONE:---------------------------------------------------------- FAX:----------------------------------------------------------------
E-MAIL:---------------------------------------------------------- WEBSITE:---------------------------------------------------------
> PRIMARY CONTACT FOR SEMINAR PARTICIPATION: • MR. • MRS. • MS. • DR. • PROF.
FIRST NAME:-------------------------------------------- SURNAME:----------------------------------------------- POSITION:-------------------------------------------------
DIRECT PHONE:--------------------------------------- FAX:--------------------------------------------------------- E-MAIL:-----------------------------------------------------
□ I am also interested in finding out more about Advertising & Sponsorship Opportunities
□ I am also interested in finding out more about Consltancy
[B] Delegates information: Please register me for:
Option 1: □ 1 DAY SEMINAR (US 299)*
Option 2: □ 2 DAYS SEMINAR (US 500)*
MR. MRS. MS. DR. PROF.
FIRST NAME:-------------------------------------------- SURNAME:----------------------------------------------- POSITION:-------------------------------------------------
DIRECT PHONE:--------------------------------------- FAX:--------------------------------------------------------- E-MAIL:-----------------------------------------------------
* Above Rates are subject to 10% VAT
[C] PAYMENT
All payments can be made in cash or by cheque to Global Consultants
Or wired to:
Lebanese Canadian Bank sal, SWIFT: LECALBBE, for credit account no. 160522, Global Consultants sarl.
> BILLING ADDRESS
NAME: ------------------------------------------------------------------------------------- POSITION: --------------------------------------------------------------------------------
PHONE:-------------------------------------------- FAX:------------------------------------------- E-MAIL: -------------------------------------------------------------------------
DIGITAL MARKETING SEMINAR RULES & REGULATIONS
1. PAYMENT & CANCELLATIONS POLICY: by registering you are making a contractual agreement to fulfill payment. Cancellations are not
accepted and global consultants will not be able to refund any fees, but we will do our best to accommodate any change in delegates in case that
is necessary.
2. OTHER MATTERS: The Digital Marketing Seminar is owned and managed by Global Consultants whose main office is at 54 Michael Bakhoum
St., 4th Fl., 12311 Dokki, Giza, Egypt. All matters not expressly covered in the Contract are subject to the reasonable decision of the Organizer,
which decision shall be final.
3. ALTERATIONS: Organizer reserves the right to make alterations in matters affecting technical arrangements and safety.
We understand that upon acceptance, this application becomes a contract upon terms and conditions mutually agreed to by the parties. In making
this registration, we agree to comply with the Digital Marketing Seminar Rules and Regulations. This Contract shall bind the parties hereto, their
successors, executors and administrators.
_______________ ________________ ____________ _____________
Date Name Signature Stamp
To book your place Call: 03 684196 | Email: ghada@gl-consultants.com | Web: www.markedu.com/mena
rd
Address: Midway Center, 3 Floor, PO Box 131-5110, Beirut 1103-2010, Lebanon