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#TWSS Social Media Campaign Report

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MindShift Interactive
MindShift Interactive
Empresariales
1 de 12
8th March, 2013 #TWSS Women’s Day Campaign campaign powered by: www.mindshiftinteractive.com
Highlights  For Women’s Day we decided to run #TWSS … a different angle from the regular women-related tags.  #TWSS began trending at 2:20pm across India  We received 1,117+ @mentions &621RT’s  Gained an overall Outreach of 2,65,751  302 tweepsparticipated in the contest  The hashtag trended all the way until the next day!
Why we chose #TWSS?  Most brands played safe and used Woman, She or Lady in their contest hashtags… either that or created Cause-specific hashtags  Based on Insights, we got in a widely popular term & gave it meaning via wit as well as towards meaning cause related outcome. People tweeted with a slapstick angle but also used it as a # to create some CSR effect. #MindShift
The IDEA!
The Results! Impressions - 265,751 Audience Reach - 140,843 621 Retweets
Trends #TWSS began trending at 2:20pm until the next day!
Took over trendsmap too..
Overall we had 302 tweepsusing our hashtag
Indirect Outreach via other brands
#MindShift Gain insights on what works for your audiences before you set out to invest in something and the outcome is guaranteed to be legendary!
Thank You campaign powered by:

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#TWSS Social Media Campaign Report

  • 1. 8th March, 2013 #TWSS Women’s Day Campaign campaign powered by: www.mindshiftinteractive.com
  • 2. Highlights  For Women’s Day we decided to run #TWSS … a different angle from the regular women-related tags.  #TWSS began trending at 2:20pm across India  We received 1,117+ @mentions &621RT’s  Gained an overall Outreach of 2,65,751  302 tweepsparticipated in the contest  The hashtag trended all the way until the next day!
  • 3. Why we chose #TWSS?  Most brands played safe and used Woman, She or Lady in their contest hashtags… either that or created Cause-specific hashtags  Based on Insights, we got in a widely popular term & gave it meaning via wit as well as towards meaning cause related outcome. People tweeted with a slapstick angle but also used it as a # to create some CSR effect. #MindShift
  • 5.
  • 6. The Results! Impressions - 265,751 Audience Reach - 140,843 621 Retweets
  • 7. Trends #TWSS began trending at 2:20pm until the next day!
  • 9. Overall we had 302 tweepsusing our hashtag
  • 10. Indirect Outreach via other brands
  • 11. #MindShift Gain insights on what works for your audiences before you set out to invest in something and the outcome is guaranteed to be legendary!
  • 12. Thank You campaign powered by: