Health Angels is dealing with the simple fact of Health Promotion "gap" and proposes a quite simple technology solution to tackle this gap

1.
Health Angels

2. Agenda
1. Business
(Mission)
2. The
Opportunity
3. Change
Drivers
4. Ask For An Angel
5. The
Method
6. Services
and
Clients
7. Market
Size
8. Target
Markets
9. Go
to
Market
10. Financials
Appendix
1:
Adoptability
Appendix
2:
Value
for
All
my Health Angels

3. Business
Mission
• To
alert
and
empower
people
to
care
deeper
and
engage
for
their
health
with
instant
and
meaningful
access
to
high
value
health
services

4. The
Opportunity
1. Health
Promo9on
not
mainstream
yet
Most
People
don’t
get
really
involved
with
their
health
un9l
they
get
sick

5. The
Opportunity
1. Health
Promo9on
not
mainstream
yet
People
like
to
be
strong
and
healthy!
They
like
it
so
much
that
they
forget
their
weaknesses
and
hide
their
health
problems

6. The
Opportunity
1. Health
Promo9on
not
mainstream
yet
Health
Promo9on
needs
to
be
branded:
People
have
to
“remember”
their
Health
in
all
of
their
everyday
ac9vi9es

7. The
Opportunity
2. e-­‐Health
Services
not
mainstream
yet
People
started
using
ICT
in
Hospitals,
clinics
etc.
When
they
thought
of
e-­‐Health
they
thought
of
Hospitals
BUT
these
are
very
difficult
environments
for
successful
e-­‐Health
Services

8. The
Opportunity
2. e-­‐Health
Services
not
mainstream
yet
Some
smartphone
apps
do
focus
on
wellness
(exercise
/
nutri9on)
But
not
on
personalized
Health
profiling
and
overall
Health
Promo9on

9. The
Opportunity
3. When
in
economic
crisis,
we
need:
More
economical
and
efficacious
health
provision
Cut
down
on
insurance
(payers)
cost
urgently
Health
“safe
harbors”
for
consumers
hit
by
crisis
Health Angels

10. Change
Drivers
1. People
“consume”
value:
the
value
that
they
see
in
powerful
marke9ng
messages

11. Change
Drivers
2. One
third
of
the
general
popula9on
have
health
problems
because
they
do
not
“consume”
health
value:
a
huge
market!
32%
of
the
popula9on
in
EU
do
not
think
they
have
good
Health!
• More
than
24%
are
regular
smokers
• Nearly
16%
are
obese
• 38%
do
not
eat
fruit
or
vegetables
on
a
daily
basis
• …….

12. Change
Drivers
3. People
will
“consume”
health
when
they
see
a
powerful
message
AND
real
health
value
in
health
campaigns
Get
in
the
Health
Habit
!!!
Message
Value

13. Change
Drivers
• My Health Angels:
A
real
change
driver
that
drives
people
to
get
in
the
Heath
Habit
!!
❶Everyone
ü People
that
are
in
pain
ü Their
Families
ü Their
Doctors
❷Get
Powerful
messages
Get
in
the
Health
Habit
!!!
❹Everyone
is
connected
and
follow
powerful
messages
❸They
Connect
to
real
Health
Value
via
simple
and
meaningful
e-­‐Health
services

14. Ask For An Angel
Your Health
Angel:
Will
set
a
posi+ve
tone
for
you
and
your
health
every
day!!
ü Your
nutri+on,
exercise
&
general
health
+ps
ü Your
personalized
health
path
reminders
ü Your
doctor
encounters

15. Ask For An Angel
Your Health Angel:
Will
take
care
of
all
your
ques+ons
about
your
health:
Community
Shout
box
Doctor
Q&As
• From
+ny
problems
you
would
never
had
the
+me
to
go
to
the
doctor
• To
serious
issues
that
you
want
to
ask
the
community
in
a
anonymous,
“incognito
mode”
Community
Comments
Incognito
Doctor
Q&As
Incognito

16. Ask For An Angel
Your Health
Angel:
Will
come
to
you
with
the
“right
stuff”
even
before
you
ask:
Actors
Get
Organized
• With
a
certain
health
theme
i.e.
“kids
looove
chocolate”
• All
actors
organized
and
ready
to
offer
services
for
the
theme
• All
services
set
to
connect
the
actors
seamlessly
• All
communi+es
set
to
support
the
theme
sustainably
Your
Health
Angel
Tells
you
You
Connect
and
Socialize

17. Ask For An Angel
❸
Connect
!
❹
Enjoy
Health
!
Get
in
the
Health
Habit
!!!
❷
Organize
!
❶
Be
Posi9ve!

18. The
Method
STEP
1
• The
plaQorm
produces
Health
Campaigns
that
include:
– Medical
Actors:
Doctors
/
HCPs
– Other
Health
Related
Actors:
PaVent
Orgs,
NGOs,
Community
Networks
etc.
– A
Health
Campaign
Protocol:
steps
and
acVons
that
the
parVcipants
should
do
in
order
to
achieve
campaign
results
– Health
Content:
medical
/
scienVfic
content
for
common
people

19. The
Method
Campaign
1,
Health
Protocol
1
+
PHS
Campaign
2,
HP2
Campaign
3,
HP2
&
HP3
C4,
step
2
,
HP4
C4,
step
1
,
HP4
……
CHRs
/
PHRs
C4,
step
3
,
HP4

20. The
Method

21. The
Method
STEP
2
• Each
health
campaign
sends
thousands
of
B2C
personalized
messages
– Via
e-­‐mail
– Via
sms
– Via
a
mobile
applica9on
– We
can
ever
send
FB
no+fica+ons
with
no
privacy
concerns
– Using
no
electronics:
we
can
issue
paper
media
coupons

22. The
Method

23. The
Method

24. The
Method
STEP
3
• Each
personalized
message
connects
the
person
who
receives
it
with
e-­‐Health
services
customized
for
the
specific
campaign
(via
a
web
site
and
a
mobile
app):
1. Medical
Scheduler
2. e-­‐consulta9on
3. Electronic
Health
Record

25. The
Method
1. A
Medical
Scheduler
(with
automa9c
reminders)
that
follows
a
specific
health
campaign
protocol
which
can
include:
•
•
•
•
Reminders
for
Health
Promo9on
habits
/
Vps
/
rouVnes
etc.
Reminders
for
Medica9on
-­‐
with
Health
Profiling
Ques9onnaire
funcVon
for
doctor
follow-­‐up
or
research
purposes
Reminders
for
Doctor
office
visits
-­‐
with
Doctor
Availability
Calendar
funcVon
Reminders
to
access
specific
Health
content
-­‐
with
Health
Profiling
Ques9onnaire
funcVon
for
parVcipatory
health
and
experienVal
learning
purposes

26. The
Method

27. The
Method

28. The
Method
2. An
e-­‐consulta9on
service
where
ciVzens
address
their
quesVons
to
doctors
/
HCPs
in
three
ways:
•
•
•
Individually
(direct
message)
from
a
list
of
available
doctors
that
are
assigned
to
the
specific
campaign
Via
a
Health
Q&A
forum
organized
in
Health
CondiVon
Categories
(access
to
these
categories
is
provided
in
the
campaign
message)
Via
Health
Condi9on
Groups
(on-­‐line
communiVes)
that
belong
to
paVent
orgs
or
doctors
/
HCPs
(access
to
these
groups
is
provided
in
the
campaign
message)

29. The
Method

30. The
Method
e-­‐consulta+on

31. The
Method

32. The
Method

33. The
Method

34. The
Method

35. The
Method
3. An
Electronic
Health
Record
repository
where
everyone
keep
their
medical
data
in
state-­‐of-­‐art
private
and
safe
environment:
•
•
•
CiVzens
keep
their
Personal
Health
Records
(PHRs)
granVng
secure
access
to
their
doctors
and
next
of
keens
Doctors
keep
their
Electronic
Medical
Records
(EMRs)
and
have
Health
AnalyVcs
views
and
reports
for
their
paVents
Campaign
managers
have
Health
Campaign
Analy9cs
Anonymous
Services
for
ROI
tracking
and
B2B
Medical
Research
contracts

36. The
Method

37. The
Method

38. The
Method

39. The
Method
STEP
4
• Clear
ROI
metrics
for
each
user:
• Campaign
Par9cipa9on
– Health
Campaign
Messages
ac9vated
• Social
Health
Scores:
– Health
Content
accessed
– Reminder
Confirma9ons
received
– e-­‐Consulta9on
9ckets
carried
out
– Doctor
visit
coupons
spent
– Electronic
Health
Records
entries
logged
• Health
Profiling
Ques9onnaire
inputs
processed

40. The
Method
STEP
5
• As
Health
Campaigns
go
on,
user
Health
Profiles
become
enriched:
– The
Health
Campaigns
Messages
become
more
personalized
– The
e-­‐Health
services
become
smarter
– People
get
more
and
more
engaged
with
doctors,
HCPs
and
online
health
communi9es
People
get
more
and
more
ac9ve
about
their
Health
!

41. The
Method

42. Services
+
Clients
State
of
Art
Technology
and
Campaigns
Management
Electronic
Campaigns
Management
• Health
Portals
• Mobile
Apps
• MyHealthAngels
PlaQorm
• Medical
Data
Repository
•
Health
Profiling
and
Medical
Communi9es
Management
•
•
•
•
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
Health
Profiling
12.
Medical
ConsultaVon
13.
e-­‐Health
medical
content
14.
e-­‐Health
medical
communiVes
15.
moderaVon
Services
Electronic
Campaigns
“Tradi9onal”
Campaigns
Holis9c
Campaigns
EHRs
repository
Personal
Health
Records
(PHR)
Electronic
Medical
Records
(EMR)
MyHA
PHR/EMR
repository
API
MyHA
Health
Profile
MyHA
Medical
Scheduler
MyHA
Medical
Scheduler
API
MyHA
e-­‐Consulta9on
MyHA
e-­‐Consulta9on
API
Health
CMS
Q&A
Health
Forum
Health
Condi9on
e-­‐
Communi9es
B2B
ü Medical
OrganizaVons
ü PaVent
OrganizaVons
ü Insurance
Companies
ü Pharma
Companies
ü Media
Companies
(for
Health
Clients)
ü Large
CorporaVons
(for
Social
Responsibility
Campaigns)
B2C
(for
parBcipaBon
to
any
of
the
above)
ü Doctors
and
HCPs
ü CiVzens
and
PaVents

43. Market
Size
1. An
Aging
populaVon
– Giuseppe
Carone
and
Declan
Costello
of
the
InternaVonal
Monetary
Fund
projected
in
September
2006
that
the
raVo
of
reVrees
to
workers
in
Europe
will
double
to
by
2020
(0.54)
– William
H.
Frey,
an
analyst
for
the
Brookings
InsVtuVon
think
tank,
predicts
the
median
age
in
Europe
will
increase
from
37.7
years
old
in
2003
to
52.3
years
old
by
2020

44. Market
Size
1. An
Aging
populaVon
– By
2010
the
55
to
64
year
olds
in
the
European
Union
would
be
more
than
the
15
to
24
year
olds
– The
Economic
Policy
Commigee
and
the
European
Commission
issued
a
report
in
2006
esVmaVng
that
between
2010
and
2050:
• the
working
age
populaVon
in
the
EU
will
decrease
by
a
16%
reducVon
(48
million)
• the
elderly
populaVon
will
increase
by
a
gain
of
77%
(58
million)

45. Market
Size
2. There
is
much
more
than
“paVents”
– In
Greece
50%
of
the
populaVon
suffer
form
a
chronic
disease
– 40%
of
those
people
suffer
from
more
than
one
disease
– Approx.
25%
of
the
populaVon
present
hyper
tension
•
•
•
•
a
surprising
10%
does
not
even
know
it
!!!!!
9%
of
people
that
are
aware
of
it
are
without
treatment
66%
with
insufficient
treatment
only15%
follow
a
sound
treatment
– There
are
900.000
diabeVcs
with:
• 400.000
following
no
treatment
• while
only
250.000
do

46. Market
Size
2. There
is
much
more
than
“paVents”
– Heart
Diseases
that
are
responsible
for
50%
of
the
Deaths
– Cancer
can
be
treated
at
a
great
success
rate
just
by
changing
every
day
habits
is
responsible
for
23%
of
the
Deaths!
– 75%
of
the
funds
spent
for
Health
are
allocated
for
no
more
than
10-­‐15
of
the
most
“popular”
chronic
diseases,
with
many
of
them
being
curable
if
diagnosed
early
enough

47. Target
Markets
• Greece
is
the
land
of
opportunity
for
e-­‐Health,
especially
when
in
economic
crisis:
ü The
Health
Services
market
opens
for
private
investments
ü The
state
is
already
signing
contracts
with
Private
Health
Providers
at
very
compeVVve
prices
(ΕΟΠΥΥ:
Εθνικός
Οργανισμός
Πρωτοβάθμιας
Υγείας)

48. Target
Markets
• Greece
is
expected
to
hit
the
criVcal
mass
level
of
digiVzed
services
supporVng
Health
Care:
– There
is
a
new
naVonal
wide
digital
system
for
drug
prescripVons
–
all
doctors
will
have
to
use
it
!!
– Greeks
are
well
literate
with
Internet
Technologies
and
they
love
and
their
new
smartphones
– The
first
evidence
of
Managed
Care
OrganizaVon
s
appear
mostly
in
Primary
Care

49. Target
Markets
• In
Greece
most
major
Health
Market
Stakeholders
are
the
local
branches
of
mulV-­‐
naVonal
companies:
– This
means:
InternaVonal
Expansion
for
successful
e-­‐Health
business
cases
that
prove
their
ROI
PLUS:
– PharmaceuVcals
would
love
new
ways
of
communicaVng
directly
with
the
ciVzens
base
– Insurance
Companies
would
love
flexible
products
due
to
the
new
Solvency
criteria

50. Go
to
market
Ver9cal
Health
Markets:
1.
2.
3.
4.
5.
Wellness
Preven9on
Primary
Care
Chronic
Diseases
Par9cipatory
Health
Care

51. Go
to
market
❶
Aoract
ver9cal
Health
market
leaders
in
the
HAN
campaigns
porpolio
–
Ac+ve
now
–
1. Doctors
Orgs:
100+
enlisted
doctors
with
400+
pending
2. Insurance
Companies
:
One
acBve
installaBon
in
big
Insurance
company
3. Pharmaceu+cals:
In
ongoing
negoBaBons
with
major
pharmaceuBcal
companies
(Greek
branches
of
mulBnaBonal
groups)
4. Pa+ent
Networks:
One
acBve
installaBon
in
one
of
the
biggest
metropolitan
municipaliBes

52. Go
to
market
❷a
Deploy
5
na9onal
wide
Health
Campaigns
engaging
the
most
influen9al
actors
–
Greece
–
1. Doctors
Org:
for
the
doctor:
The
Greek
average
is
1000+
pa+ent
visits
per
year
2. Insurance
Company:
health
insurance
“flexible
package
deals”
Customer
loyalty
cards
with
campaign
presence
3. Pharmaceu+cals
:
4. Pa+ent
Networks:
coupled
with
electronic
loyalty
health
cards
acBve
test-­‐bed
and
clinical
groupware
automaBc
data
retrieval
network+
doctor
oriented
customer
loyalty
cards
coupon
loyalty
e-­‐Health
cards
for
any
of
the:
Insurance
Company,
PharmaceuBcal
Company,
Wellness
Club
and
Doctors
Org.

53. Go
to
market
❷b
Enlist
over
20.000
users
in
the
plaporm
in
one
day
!
–
Greece
–
ü All
major
Health
Oriented
Networks
Key
Persons
invited
1st International Summit
Athens June 2012
ü Keynote
Speakers
from
Europe
and
USA
(project
EUPHORIA)
ü Major
Pharma
providing
content
for
“live”
campaigns
for
the
summit
Health Angels
ü 5
Round
tables
organized
featuring
live
“shows”
of
health
communi9es
rapid
crea9on
and
meaningful
use
ü Connectathlon
ogranized
for
mobile
home
care

54. Go
to
market
❸a
Expand
the
HAN
campaigns
network
abroad
–
EU,
US–
1. Doctors
Org:
2. Insurance
Company:
3. Pharmaceu+cals:
4. Pa+ent
Networks:
Propose
the
Greek
campaign
business
case
to
their
internaBonal
affiliates
Propose
the
Greek
campaign
business
case
to
their
internaBonal
group
Propose
the
Greek
campaign
business
case
to
their
internaBonal
group
Propose
the
Greek
campaign
business
case
to
sister
PaBent
org
to
EU
and
US

55. Go
to
market
❸b
Enlist
over
XX.000
users
in
the
plaporm
in
one
day
!
xth National Summit
XXXXX XXX 20XX
Health Angels
ü Hannover
ü Milan
ü Amsterdam
ü Prague
ü Tokyo
ü Montreal
ü Phoenix
ü Hong
Kong
ü ….

56. Go
to
market

57. Go
to
market
• Some
numbers
from
the
VerVcal
Markets:
– Doctors:
300+
doctors
!
100.000
pa9ents
in
12
months
– Insurance
Companies:
1
Insurance
Company
à
30.000
paVents
in
12
months
– NGOs
(Sponsor):
2
Sponsors
à
50
MunicipaliVes
à
100.000
paVents
in
12
months
– Diagnos9c
Centers:
4
DiagnosVc
Centersà
20.000
paVents
in
12
months

58. Investment
Financials
ProposiVon
(2)
Revenue
Streams
1.
Business
to
Business
― Contract
fee
for
Technology
PlaQorm
Use
per
Campaign.
Proposed
price:
Contract
aTer
negoBaBons
2.
Business
to
Client
1. Free
for
ciVzens
for
the
base
services:
a)
b)
c)
2.
3.
Full
PHR
Medical
Diaries
and
Schedules
Membership
to
selected
myHealthAngles
CommuniVes
and
InformaVon
Portals
Paid
SaaS
service
for
Doctors:
Proposed
price
80-­‐
110
euros
annual
fee
Paid
extra
services:
for
users
(doctors
/
ciVzens)
that
want
an
extra
service
/
module
such
as
advanced
calendar
or
extra
space
for
x-­‐rays
storage):
Proposed
price:
2-­‐5
euros
one
Bme
fee
per
module

59. Appendix
1
Adoptability

60. Adoptability
• To
succeed
in
helping
people
care
deeper
and
engage
for
their
health,
HealthAngels
embody
the
following
features:
1.
2.
3.
Prompt
people
to
frequently
review
their
health
outlook:
Alert
Everyone
to
engage
for
their
health!
Provide
instant
access
to
high
value
health
services:
Enhance
the
Health
provider
/
consumer
rela9onship
building
loyalty
and
trust!
“Couple”
the
campaigns
with
a
Health
2.0
social
plaQorm:
Give
everybody
a
reason
to
come
back!

61. Adoptability
• Prompt
people
to
frequently
review
their
health
outlook:
Alert
Everyone
to
engage
to
their
health!
– Provide
Professional
Health
Profiling
Services
– Communicate
with
them
at
a
frequent
basis
using
state
of
art
ICT
technologies
– Do
both
of
the
above
in
a
coordinated
manner:
Health
Promo9on
Campaigns

62. Adoptability
2. Provide
instant
access
to
high
value
health
services.
Enhance
the
Health
provider
/
consumer
relaVonship
building
loyalty
and
trust!
– Based
on
the
Health
Profile
status
and
the
acVve
Health
Promo9on
Campaigns
people
are
given
access
to
a
selecVon
of
Health
Services:
• e-­‐Health
Services
(extensive
use
of
mobile
phones)
• On
site
Health
Services

63. Adoptability
1. All
Health
Services
are
based
on
the
Personal
Health
Record
(PHR)
2. All
acVvaVons
of
PHRs
are
done
through
a
detailed
Health
Profiling
Process
designed
by
OthrobioVki
professionals
3. Campaigns
are
run
in
the
system.
Each
campaign
ac9vates:
• New
Health
Profiles
for
people
joining
the
campaign
• ExisVng
Health
Profiles
for
people
that
have
parVcipated
in
the
past
• Electronic
HealthAngels
Codes-­‐Services

64. Adoptability
4.
The
myHealthAngels
codes
are
matched
with
the
Health
Profiles.
ü In
this
way:
with
every
campaign
“good”
that
people
consume,
their
PHR
changes
and
their
Health
Profile
adjusts
automaVcally
5. With
the
new
“adjusted”
profiles
people
can
enjoy:
ü Instant
Access
to
e-­‐Health
Services
ü Offers
and
discounts
from
Health
Care
Providers

65. The
SoluVon
ü Offer
people
simple
Health
PromoBon
soluBons
coming
from
ONE
technology
system
that
handles
BOTH
markeBng
campaigns
AND
e-­‐Health
personalized
Services
ü The
simplicity
of
the
customer
experience
is
breath-­‐taking
!!!
ü The
campaign
message
that
you
receive
about
a
Health
service
“carries”
the
service
itself
!!
ü You
get
the
message
AND
the
service
at
the
same
+me
!!

66. Adoptability
Free
Checkup
/
Blood
tests!!
Free
Vitamins!!!
Thanks!!
Here
is
my
“free
Checkup
9cket”
Thanks!!
Here
is
my
“free
vitamins
9cket”
Here
is
your
blood
test
results
Send:
“Blood
Test
Results;
Campaign
ID;
date;
source;
Here
is
your
free
vitamins
Record:
“Blood
Test
Results;
Campaign
ID;
date;
source;
Set:
Alarm;
“Vitamin
Pill”;
8:30pm;
15
mins

67. Adoptability
3. “Couple”
the
campaigns
with
a
Health
2.0
social
plaQorm:
Give
everybody
a
reason
to
come
back!
– Keep
ongoing
flow
of
Health
PromoVon
Campaigns
– Organize
Health
2.0
communi9es
to
make
the
most
of
the
result
of
each
campaign
– Campaign
“goods”
coupled
with
a
well
organized
Health
2.0.
community
give
the
sense
of
a
“safe
harbor”
and
build
people’s
trust

68. Appendix
2
Value
for
All

69. Value
for
ALL
• People
– Access
high
value
health
services
with
considerable
less
cost
while
in
campaign
environment
– Acquire
a
Health
Profile
within
a
technology
system
that
“reminds”
them
automaVcally
and
on
a
frequent
basis
to
keep
a
healthy
standard
of
living
–
Have
instant
access
to
a
Health
Community
within
a
technology
system
that
“guides”
them
to
the
best
possible
soluVon
to
any
Health
quesVon
/
problem
they
may
have

70. Value
for
ALL
• Doctors
/
Health
Providers
– Provide
high
value
health
services
in
compeVVve
prices
and
to
a
much
wider
audience
while
in
campaign
environment
– Acquire
a
Health
Profile
within
a
technology
system
that
“reminds”
them
automaVcally
and
on
a
frequent
basis
to
keep
an
acVve
relaVonship
with
their
clients
– Have
instant
access
to
a
Health
Community
within
a
technology
system
that
“guides”
them
to
groups
and
online
communiVes
giving
them
a
chance
to
build
trust
with
viable
clients

71. Value
for
ALL
• Insurance
Companies
(payers)
– Have
instant
access
to
state
of
art
screening
processes
(health
profiling)
for
their
clientele
– Acquire
considerable
Brand
Value
within
a
technology
system
that
can
run
mulVple
campaigns
on
their
exisVng
clientele
or
on
completely
new
market
segments
(i.e.
within
companies
with
thousands
of
workers
or
within
communiVes)

72. Value
for
ALL
• Pharmaceu9cal
Companies
– Have
instant
access
to
state
of
art
screening
processes
(health
profiling)
for
their
clientele
– Get
valuable
feedback
on
customizable
campaigns
that
support
acVve
drug
research
– Acquire
considerable
Brand
Value
within
a
technology
system
that
can
run
mulVple
campaigns
on
their
exisVng
clientele
(doctors)