Hey customer experience enthusiasts! Here are two examples of the types of info our email subscribers receive (best viewed in full screen on SlideShare). Short and sweet, but insightful and actionable. Sign up at magnifybmybiz.com. And as always, let us know how we're doing by shooting a note to dave@magnifymybiz.com.

1. From: Dave @ No Big Deal
To: Difference Makers
Date: May 16, 2012
Subject: Barriers To Communication
Hey There,
Content Is King, right? We’ve all heard the phrase before. The New World Order of customer engagement is to
create value that attracts people to you, then a profitable and mutually beneficial relationship flourishes. Why, then,
do I see so many barriers to communication? Instead of “doing things the way they’ve always been done”, let’s make
an effort to seek out and demolish every single barrier to direct communication with customers.
Here are two examples of barriers that could easily be avoided. Are you barrier free?
Just Reply To This Email
Out of all the automatic reply emails you get from companies, how many of them come with a disclaimer telling you
not to reply to that robotic email address? I’d venture to say the vast majority do. That’s why it was so refreshing to
see the complete opposite approach.
Your Feedback Isn’t That Important To Us
At least that’s how I feel when I see these “you must be signed in to comment” communication blockers. What a silly
notion. PS – If you’re afraid of backlash or arguments, you shouldn’t be. Passion is passion, whether it’s in line with
your opinion or not. Learn to appreciate and harness that.

2. From: Dave @ No Big Deal
To: Game Changers
Date: May 20, 2012
Subject: Real Time Marketing…Now
Happy Sunday!
It’s finally sunny and warm season out here on the East Coast and that’s got me thinking about environment changes that
occur outside our direct circle of control. We’re not simply talking about weather here, but any subject that affects our lives
and gets the masses talking. Real-time marketing, as we call it, involves capitalizing on existing large-scale buzz with
topical promotions. Whether it’s the Super Bowl, the Royal Wedding or an unexpected heat wave in January, any moment
that captures attention is worth your consideration for piggy backing. Some brands actually earmark discretionary funds in
their annual budgets for “reactionary marketing efforts” such as this. Regardless, the two most important factors leading
to success in this arena are flexibility and timing. Flexibility means you cultivate a culture of openness and readiness to
react to buzz-worthy events in creative ways. Timing is truly everything – if you’re not quick to develop plans and execute
them, the tidal wave of attention will be gone before you can take advantage of it.
Check out these examples of real-time marketing for some inspiration.
Word of Mouth agency Ants Eye View develops an infographic “Guide To Awkward Conversation Starters” for the
immensely popular SXSW festival
Boloco, a Mexican chain restaurant in Boston, cooks up a fun promotion when a snowstorm hits the area
A Chicago bar displays an updated March Madness bracket on its exterior
The Las Vegas Wranglers minor league hockey team hold “Rapture Night” on the day the world is predicted to end