The current business model of Amazon that have been done by my group.

1. Submitted By:
Harsheet Kaur Plaha
Pankaj Paul
Plabita
Manjeet Singh Rangare
Rahul Roy

3. COMPANY OVERVIEW
CUSTOMER
EXPERIENCE
WIDE RANGE OF
PRODUCTS
WORLDWIDE
NETWORK OF
FULFILMENT
MASS
CUSTOMISTION
FOUNDED IN 1994
IN SEATTLE, USA
351,000
EMPLOYEES
GLOBAL LEADER IN
E-COMMERCE
STICKINESSAFFILIATION

4. MISSION
• To leverage
technology and the
expertise of our
invaluable
employees to
provide our
customer with the
best shopping
experience on the
internet.
VISION
• To be earth’s most
customer centric
company, to build a
place where people
can come to find and
discover anything
they might want to
buy online.
VALUES
• Customer obsession
• Innovation
• Bias for action
• Ownership
• High hiring bar
• Frugality

5. Objectives
• Not to discount a
small number of
products for a limited
period of time, but to
offer low prices
everyday and apply
them broadly across
our entire product
range.
Core Value
Proposition
• Price
• Convenience
• Selection
Strategy
• To ‘Get Big Fast’ by
investing aggressively
in new product
categories and new
businesses, by
spending money on
brand awareness and
getting new
customers.

6. GROWTH
Lower cost
structure
Lower price
Selection &
Convenience
Customer
experience
Traffic
Sellers
STRATEGY

7. Consumers
Sellers Developers
Who wants to
buy product on
Amazon
Who wants to
sell products
on Amazon
Who wants to
use Amazon
developing
service
Three Customers Sets

8. How long do you stay @
GOAL: Attention, attraction and retention
Customer’s need
Relevant Content
HOW? Frequent Update
Buying Habits
Reactions to website design
Demographics
Favorite and least favorite products
Quality
Value
Timelines
Appropriateness of goods
and services
Business Reputation
Security in transaction
Brand Differentiation
Customer Loyalty
ATTENTION
Becomes the major currency in
current commerce

9. How long do you stay @
STICKINESS
Holds Customers and keeps them coming back for
more!
Measurement: #Time spent at a website
# Number of visit per person
# Number of pages viewed

10. Business Model Evolution
1995
1999
2001
2002
2007
2000
Online Book Retailing
Auctions and zShops
Marketplace
Partnership and Logistics Services
E-Commerce Platform/ Web Services
eBooks/ kindle

11. Business Model Canvas
9 Building Blocks
Customer Segment
(CS)
Key Activities (KA)
Key Resources (KR)Cost Structure (CS)
Value Proportion
(VP)
Key Partnerships
(KP)
Customer
Relationship (CR) Channels (CH)
Revenue Streams
(RS)

12. Conclusion
Evolution
• Logical Path
• Resources &
Channels
• B2C, B2B
Expansion
• New Markets
• Strength of Brand
• Earth’s biggest
selection
Attentio
n
Economy
• Community and
Stickiness
• Trust
• Customers
Experience