IntroductionThis databook provides key data and information on the personal hygiene market in Indonesia. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.Scope*Contains information on three categories: bath and shower products, deodorants and soap*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and forecast (2010-14) data*Category level company and brand share as well as distribution share information for 2008 and 2009*Review of the top two companies within the personal hygiene market, including company overview, key facts and business descriptionHighlightsThe market for personal hygiene in Indonesia increased at a compound annual growth rate of 2.9% between 2004 and 2009.The soap category led the personal hygiene market in Indonesia, accounting for a share of 84.1%.The leading player in the Indonesian personal hygiene market is Unilever.Reasons to Purchase*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Indonesia*Design effective marketing and sales strategies by identifying key market categories and segments*Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Personal Hygiene in Indonesia to 2014
Published on November 2010
Report Summary
Introduction
This databook provides key data and information on the personal hygiene market in Indonesia. This report is a comprehensive
resource for market, category and segment level data including value, volume, distribution share and company & brand share. This
report also provides expenditure and consumption data for the historic and forecast periods.
Scope
*Contains information on three categories: bath and shower products, deodorants and soap
*Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2004-09) and
forecast (2010-14) data
*Category level company and brand share as well as distribution share information for 2008 and 2009
*Review of the top two companies within the personal hygiene market, including company overview, key facts and business
description
Highlights
The market for personal hygiene in Indonesia increased at a compound annual growth rate of 2.9% between 2004 and 2009.
The soap category led the personal hygiene market in Indonesia, accounting for a share of 84.1%.
The leading player in the Indonesian personal hygiene market is Unilever.
Reasons to Purchase
*Develop business strategies by understanding the quantitative trends within the personal hygiene market in Indonesia
*Design effective marketing and sales strategies by identifying key market categories and segments
*Identify key players within the market to plan lucrative M&A, partnerships and agreements
Table of Content
TABLE OF CONTENTS
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Chapter 1 Executive Summary 2
Summary market level: personal hygiene 2
Summary category level: bath and shower products 3
Summary category level: deodorants 4
Summary category level: soap 5
Chapter 2 Introduction 6
What is this report about' 6
How to use this report 6
Market definition 7
Chapter 3 Market Overview 20
Value analysis (Indonesian Rupiah), 2004'09 20
Value analysis (Indonesian Rupiah), 2009'14 21
Value analysis (US dollars), 2004'09 23
Value analysis (US dollars), 2009'14 23
Volume analysis, 2004'09 25
Volume analysis, 2009'14 26
Company and brand share analysis 28
Distribution analysis 33
Expenditure and consumption per capita 35
Chapter 4 Leading Company Profiles 38
Unilever 38
Kao Corporation 40
Chapter 5 Category Analysis: Bath and Shower Products 42
Value analysis (Indonesian Rupiah), 2004'09 42
Value analysis (Indonesian Rupiah), 2009'14 43
Value analysis (US dollars), 2004'09 45
Value analysis (US dollars), 2009'14 45
Volume analysis, 2004'09 47
Volume analysis, 2009'14 48
Company and brand share analysis 50
Distribution analysis 53
Expenditure and consumption per capita 55
Chapter 6 Category Analysis: Deodorants 58
Value analysis (Indonesian Rupiah), 2004'09 58
Value analysis (Indonesian Rupiah), 2009'14 59
Value analysis (US dollars), 2004'09 61
Value analysis (US dollars), 2009'14 62
Volume analysis, 2004'09 64
Volume analysis, 2009'14 65
Company and brand share analysis 67
Distribution analysis 71
Expenditure and consumption per capita 73
Chapter 7 Category Analysis: Soap 79
Value analysis (Indonesian Rupiah), 2004'09 79
Value analysis (Indonesian Rupiah), 2009'14 80
Value analysis (US dollars), 2004'09 82
Value analysis (US dollars), 2009'14 82
Volume analysis, 2004'09 84
Volume analysis, 2009'14 85
Company and brand share analysis 87
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Distribution analysis 91
Expenditure and consumption per capita 93
Chapter 8 Country Comparison 96
Value 96
Volume 100
Market share 104
Chapter 9 New Product Development 105
Product launches over time 105
Recent product launches 107
Chapter 10 Macroeconomic Profile 108
Macroeconomic Indicators 108
Chapter 11 Research Methodology 113
Methodology overview 113
Secondary research 114
Market modeling 115
Creating an initial data model 115
Revising the initial data model 115
Creating a final estimate 116
Creating demographic value splits 116
Primary research 116
Data finalization 117
Ongoing research 117
Chapter 12 Appendix 118
Future readings 118
How to contact experts in your industry 118
Disclaimer 118
LIST OF FIGURES
Figure 1: Personal hygiene, Indonesia, value by category (IDRm), 2004'14 22
Figure 2: Personal hygiene, Indonesia, category growth comparison, by value, 2004'14 24
Figure 3: Personal hygiene, Indonesia, volume by category (units, million), 2004'14 27
Figure 4: Personal hygiene, Indonesia, category growth comparison, by volume, 2004'14 27
Figure 5: Personal hygiene, Indonesia, company share by value (%), 2008'09 30
Figure 6: Personal hygiene, Indonesia, distribution channels by value (%), 2008'09 34
Figure 7: Bath and shower products, Indonesia, value by segment (IDRm), 2004'14 44
Figure 8: Bath and shower products, Indonesia, category growth comparison, by value, 2004'14 46
Figure 9: Bath and shower products, Indonesia, volume by segment (units, million), 2004'14 49
Figure 10: Bath and shower products, Indonesia, category growth comparison, by volume, 2004'14 49
Figure 11: Bath and shower products, Indonesia, company share by value (%), 2008'09 51
Figure 12: Bath and shower products, Indonesia, distribution channels by value (%), 2008'09 54
Figure 13: Deodorants, Indonesia, value by segment (IDRm), 2004'14 60
Figure 14: Deodorants, Indonesia, category growth comparison, by value, 2004'14 63
Figure 15: Deodorants, Indonesia, volume by segment (units, million), 2004'14 66
Figure 16: Deodorants, Indonesia, category growth comparison, by volume, 2004'14 66
Figure 17: Deodorants, Indonesia, company share by value (%), 2008'09 69
Figure 18: Deodorants, Indonesia, distribution channels by value (%), 2008'09 72
Figure 19: Soap, Indonesia, value by segment (IDRm), 2004'14 81
Figure 20: Soap, Indonesia, category growth comparison, by value, 2004'14 83
Figure 21: Soap, Indonesia, volume by segment (units, million), 2004'14 86
Figure 22: Soap, Indonesia, category growth comparison, by volume, 2004'14 86
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Figure 23: Soap, Indonesia, company share by value (%), 2008'09 89
Figure 24: Soap, Indonesia, distribution channels by value (%), 2008'09 92
Figure 25: Global personal hygiene market split (value terms, 2009), top five countries 97
Figure 26: Global personal hygiene market value, 2004'09, top five countries 99
Figure 27: Global personal hygiene market split (volume terms, 2009), top five countries 101
Figure 28: Global personal hygiene market volume, 2004'09, top five countries 103
Figure 29: Annual data review process 114
LIST OF TABLES
Table 1: Personal hygiene category definitions 8
Table 2: Personal hygiene distribution channels 9
Table 3: Personal hygiene, Indonesia, value by category (IDRm), 2004'09 20
Table 4: Personal hygiene, Indonesia, value forecast by category (IDRm), 2009'14 21
Table 5: Personal hygiene, Indonesia, value by category ($m), 2004'09 23
Table 6: Personal hygiene, Indonesia, value forecast by category ($m), 2009'14 23
Table 7: Personal hygiene, Indonesia, volume by category (units, million), 2004'09 25
Table 8: Personal hygiene, Indonesia, volume forecast by category (units, million), 2009'14 26
Table 9: Personal hygiene, Indonesia, brand share by value (%), 2008'09 28
Table 10: Personal hygiene, Indonesia, value by brand (IDRm), 2008'09 29
Table 11: Personal hygiene, Indonesia, company share by value (%), 2008'09 31
Table 12: Personal hygiene, Indonesia, value by company (IDRm), 2008'09 32
Table 13: Personal hygiene, Indonesia, distribution channels by value (%), 2008'09 33
Table 14: Personal hygiene, Indonesia, value by distribution channel (IDRm), 2008'09 33
Table 15: Personal hygiene, Indonesia, expenditure per capita (IDR), 2004'09 35
Table 16: Personal hygiene, Indonesia, forecast expenditure per capita (IDR), 2009'14 35
Table 17: Personal hygiene, Indonesia, expenditure per capita ($), 2004'09 36
Table 18: Personal hygiene, Indonesia, forecast expenditure per capita ($), 2009'14 36
Table 19: Personal hygiene, Indonesia, consumption per capita (units), 2004'09 37
Table 20: Personal hygiene, Indonesia, forecast consumption per capita (units), 2009'14 37
Table 21: Unilever key facts 38
Table 22: Kao Corporation key facts 40
Table 23: Bath and shower products, Indonesia, value by segment (IDRm), 2004'09 42
Table 24: Bath and shower products, Indonesia, value forecast by segment (IDRm), 2009'14 43
Table 25: Bath and shower products, Indonesia, value by segment ($m), 2004'09 45
Table 26: Bath and shower products, Indonesia, value forecast by segment ($m), 2009'14 45
Table 27: Bath and shower products, Indonesia, volume by segment (units, million), 2004'09 47
Table 28: Bath and shower products, Indonesia, volume forecast by segment (units, million), 2009'14 48
Table 29: Bath and shower products, Indonesia, brand share by value (%), 2008'09 50
Table 30: Bath and shower products, Indonesia, value by brand (IDRm), 2008'09 50
Table 31: Bath and shower products, Indonesia, company share by value (%), 2008'09 52
Table 32: Bath and shower products, Indonesia, value by company (IDRm), 2008'09 52
Table 33: Bath and shower products, Indonesia, distribution channels by value (%), 2008'09 53
Table 34: Bath and shower products, Indonesia, value by distribution channel (IDRm), 2008'09 53
Table 35: Bath and shower products, Indonesia, expenditure per capita (IDR), 2004'09 55
Table 36: Bath and shower products, Indonesia, forecast expenditure per capita (IDR), 2009'14 55
Table 37: Bath and shower products, Indonesia, expenditure per capita ($), 2004'09 56
Table 38: Bath and shower products, Indonesia, forecast expenditure per capita ($), 2009'14 56
Table 39: Bath and shower products, Indonesia, consumption per capita (units), 2004'09 57
Table 40: Bath and shower products, Indonesia, forecast consumption per capita (units), 2009'14 57
Table 41: Deodorants, Indonesia, value by segment (IDRm), 2004'09 58
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Table 42: Deodorants, Indonesia, value forecast by segment (IDRm), 2009'14 59
Table 43: Deodorants, Indonesia, value by segment ($m), 2004'09 61
Table 44: Deodorants, Indonesia, value forecast by segment ($m), 2009'14 62
Table 45: Deodorants, Indonesia, volume by segment (units, million), 2004'09 64
Table 46: Deodorants, Indonesia, volume forecast by segment (units, million), 2009'14 65
Table 47: Deodorants, Indonesia, brand share by value (%), 2008'09 67
Table 48: Deodorants, Indonesia, value by brand (IDRm), 2008'09 68
Table 49: Deodorants, Indonesia, company share by value (%), 2008'09 70
Table 50: Deodorants, Indonesia, value by company (IDRm), 2008'09 70
Table 51: Deodorants, Indonesia, distribution channels by value (%), 2008'09 71
Table 52: Deodorants, Indonesia, value by distribution channel (IDRm), 2008'09 71
Table 53: Deodorants, Indonesia, expenditure per capita (IDR), 2004'09 73
Table 54: Deodorants, Indonesia, forecast expenditure per capita (IDR), 2009'14 74
Table 55: Deodorants, Indonesia, expenditure per capita ($), 2004'09 75
Table 56: Deodorants, Indonesia, forecast expenditure per capita ($), 2009'14 76
Table 57: Deodorants, Indonesia, consumption per capita (units), 2004'09 77
Table 58: Deodorants, Indonesia, forecast consumption per capita (units), 2009'14 78
Table 59: Soap, Indonesia, value by segment (IDRm), 2004'09 79
Table 60: Soap, Indonesia, value forecast by segment (IDRm), 2009'14 80
Table 61: Soap, Indonesia, value by segment ($m), 2004'09 82
Table 62: Soap, Indonesia, value forecast by segment ($m), 2009'14 82
Table 63: Soap, Indonesia, volume by segment (units, million), 2004'09 84
Table 64: Soap, Indonesia, volume forecast by segment (units, million), 2009'14 85
Table 65: Soap, Indonesia, brand share by value (%), 2008'09 87
Table 66: Soap, Indonesia, value by brand (IDRm), 2008'09 88
Table 67: Soap, Indonesia, company share by value (%), 2008'09 90
Table 68: Soap, Indonesia, value by company (IDRm), 2008'09 90
Table 69: Soap, Indonesia, distribution channels by value (%), 2008'09 91
Table 70: Soap, Indonesia, value by distribution channel (IDRm), 2008'09 91
Table 71: Soap, Indonesia, expenditure per capita (IDR), 2004'09 93
Table 72: Soap, Indonesia, forecast expenditure per capita (IDR), 2009'14 93
Table 73: Soap, Indonesia, expenditure per capita ($), 2004'09 94
Table 74: Soap, Indonesia, forecast expenditure per capita ($), 2009'14 94
Table 75: Soap, Indonesia, consumption per capita (units), 2004'09 95
Table 76: Soap, Indonesia, forecast consumption per capita (units), 2009'14 95
Table 77: Global personal hygiene market value, 2009 96
Table 78: Global personal hygiene market split (value terms ($m), 2009), top five countries 99
Table 79: Global personal hygiene market volume, 2009 100
Table 80: Global personal hygiene market split (volume terms, 2009), top five countries 103
Table 81: Leading players, top five countries 104
Table 82: Indonesia personal hygiene new product launches reports, by company (top five companies), 2009 105
Table 83: Indonesia personal hygiene new product launches SKUs, by company (top five companies), 2009 105
Table 84: Indonesia personal hygiene new product launches (reports), by flavor and fragrances (top 10 flavors), 2009 106
Table 85: Indonesia personal hygiene new product launches (reports), by ingredients (top 10 ingredients), 2009 106
Table 86: Indonesia personal hygiene new product launches (reports), by package tags or claims (top 10 claims), 2009 107
Table 87: Indonesia personal hygiene new product launches - recent five launches (2009 107
Table 88: Indonesia population, by age group, 2004'09 (millions) 108
Table 89: Indonesia population forecast, by age group, 2009'14 (millions) 109
Table 90: Indonesia population, by gender, 2004'09 (millions) 109
Table 91: Indonesia population forecast, by gender, 2009'14 (millions) 110
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Table 92: Indonesia nominal GDP, 2004'09 (IDRbn, nominal prices) 110
Table 93: Indonesia nominal GDP forecast, 2009'14 (IDRbn, nominal prices) 110
Table 94: Indonesia real GDP, 2004'09 (IDRbn, 2000 prices) 111
Table 95: Indonesia real GDP forecast, 2009'14 (IDRbn, 2000 prices) 111
Table 96: Indonesia real GDP, 2004'09 ($bn, 2000 prices) 111
Table 97: Indonesia real GDP forecast, 2009'14 ($bn, 2000 prices) 112
Table 98: Indonesia consumer price index, 2004'09 (2000=100) 112
Table 99: Indonesia consumer price index, 2009'14 (2000=100) 112
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