The "Digital Certificate's Significance and Marketing Strategy" webinar focuses on providing tried and tested strategies to improve your bottom line by effectively increasing your digital certificate sales

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2. SSL Significance & Marketing Strategy Presented by: Kartik Johari copyright © ResellerClub, 2009

4. Types of SSL Certificates

5. SSL Market Overview

6. Selling and Marketing SSL

9. VeriSign company

10. Has a state-of-the-art IT infrastructure which boasts the following:

11. fully redundant server farms in secure data centers located on both the East and West coasts of the USA

12. 5 tier security with optical and biometric scanning environments

13. secure firewall clusters

14. segregated application servers for redundancy

16. Types of SSL Certificates

18. Validates domain is registered and someone with admin rights is aware of and approves the certificate request

19. Automated process takes less than 10 minutesSubtype: SSL 123 Certificates

20. Organization Validated SSL Certificates

21. Validates domain ownership, plus organization information included in the certificate (name, city, state, country)

23. Offers all the advantages of the SSL Web Server Certificate

24. Automatically steps-up the encryption of the client even if their browsers have 40-bit or 56-bit encryption capabilities

25. Wildcard certificates used to secure an unlimited number of sub-domains with one certificate

26. All domains must end with the same 2nd level domain

27. Domains must share one physical server

28. Domains must share same number of levels

30. More credibility with the customer

31. Customer won’t experience a domain name change in middle of shopping experience (i.e. go from http://www.mydomain.com to https://sharedssl.com/mydomain or https://mydomain.sharedssl.com if the wildcard method is used)

32. Reduces Risk of low-customer confidence

33. Prevents users from experiencing a domain name change during the most important part of the transaction – when they’re entering their payment information

34. Consumers are more likely to purchase from a site that uses a dedicated SSL certificateThe Bottom Line: The cost, ease of obtaining an SSL certificate and potential loss of revenue from having a shared SSL make having a dedicated SSL certificate critical

35. SSL Market Overview

37. Between 1-2% of Web sites have an active digital certificate

38. 30% annualized growth in number of active certificates over the last 12 months

39. CAGR of 32% since 2002, primarily in low end segment

40. High growth rates expected over the next year

43. Phishing sites fool up to 90% of online consumers1

44. Consumer distrust growing as a result

45. 84% believe businesses not doing enough to protect them

46. 24% don’t purchase online at all2

47. Displaying premium security is an opportunity for online businesses

48. 64% of shoppers who have abandoned a purchase would have completed it if a recognized trust mark were on the site3

49. Users will spend 4% more if they know that privacy is ensured4

52. eCommerce sites

53. Banking applications

54. User/Member login pages

55. Sign-up pages

56. VPN access

57. Web access to email

58. Intranets

59. Sensitive business information (business partners, remote offices)

60. Secure server to server communications to improve data and network security

61. FTP sites

62. Database and application servers

65. SSL is a value added product that is a need for anyone conducting eCommerce or passing sensitive data over the Web or wireless devices

66. Additional revenue stream with high margins

67. Fast and convenient to obtain and install

68. Cost effective

69. Customers are getting SSL certificates from someone – why not you

71. Bundle with other complimentary offerings

72. Domains, Hosting Packages, Hosted Applications

73. Cross sell with other products and services you offer

74. Web Design, consulting

75. Position as a value added service

77. Much confusion in market place

78. Large gap between the most expensive SSL certificates and the cheapest SSL certificates

79. Customers need to be made aware of the most important factors to consider

80. Generate the need for SSL

81. Inform customers why security is essential and the many applications that can use SSL beyond e-commerce

82. Talk about threats to online business and how SSL helps

83. Make your product recommendations

84. Sell products that match your customers’ requirements

85. Recommend with justification which product to use

87. Post product information on your site

88. Promote awareness and applications for using SSL, and risks for not

89. Leverage benefits of the site seal and drive adoption of their use

90. SSL enable your sites

91. Promote up-sell and multi-year options

92. Take advantage of existing marketing communication channels

94. Mask price within cost of offering

95. Use to upsell to higher packages

96. Charge for other services like generating CSR or installing cert

97. Offer full range of SSL certs when creating a digital certificate store

98. Offer at an attractive discount from CAs retail site

99. Higher margins

100. Higher prices can be charged when offering as a value added service

101. Offer at or near the CAs retail prices

103. Trusted organization that provisions and issues SSL certificates

104. Encryption Level

105. Strength of the SSL session supported by the certificate

106. All can support up to 256 bit – most common is 128 bit

107. Browser Ubiquity

108. Level of trust supported by Web and Mobile browsers

109. Site Seals

110. Icons that add layer of trust to consumers

111. Authentication levels and speed

114. SSL represents an opportunity to create a profitable revenue stream

115. Factors driving the need for SSL are real

116. Educate your customers and make it easy for them

117. Understand the best model and price points for selling SSL to your customers

119. US: +1 (415) 236 1970

120. UK: +44 (20) 7183 2151

121. India: +91 22 6679 7676

122. Email

123. Email Your Account Manager

124. Email ResellerClub:

125. sales@resellerclub.com

126. webinar@resellerclub.com