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FUENTES: DEPARTAMENTO DE INVESTIGACIÓN DE MERCA2.0, MONTEPÍO FUNDACIÓN DONDÉ.
LA CUESTA DE ENERO
EN MÉXICO
FUENTES: DEPARTAMENTO DE INVESTIGACIÓN DE MERCA2.0, MONTEPÍO FUNDACIÓN DONDÉ.
GASTOS DE FIN DE AÑO
DELOSMEXICANOS
ACOSTUMBRAN
PAGAR LOSGASTOS
DEDICIEMBRECON
TARJETADE
CRÉDITO AMESES
SININTERESES.
REALIZA
LOSGASTOS
DECEMBRINOSCON
TARJETA
DECRÉDITO
REVOLVENTE.
PAGACON
SUSUELDO
LOSGASTOS
DEDICIEMBRE.
UTILIZAEL
AGUINALDOPARA
CUBRIRLOS
GASTOSDEFIN
DEAÑO.
16.7% 11.4% 69.9% 33.7%
FUENTES: DEPARTAMENTO DE INVESTIGACIÓN DE MERCA2.0, MONTEPÍO FUNDACIÓN DONDÉ.
DEUDAS DE FIN DE AÑO
25%GASTADE3MILA
5MILPESOS.
20.3%TIENEUNGASTODE5
MILA10MILPESOS.
57.9%LAMAYORÍADELAS
PERSONASQUEVIAJAN
PAGANELVIAJECON
SUSUELDOYAGUI-
NALDO.
38.6%ACOSTUMBRASALIR
DEVIAJEENFIN
DEAÑO.
3DECADA10PERSONASQUEVIAJAN
REALIZAN ELPAGOCON TARJETA
DECRÉDITO.
4 DECADA10PERSONASCONSIDERAN
QUEGASTAN MÁSDELOQUEDEBENEN
LATEMPORADADEFINAÑO.
FUENTES: DEPARTAMENTO DE INVESTIGACIÓN DE MERCA2.0, MONTEPÍO FUNDACIÓN DONDÉ.
DEUDAS DE INICIO DE AÑO
30.5%INICIAN ELAÑO
CONDEUDAS.
38.7%DELASDEUDASDE
ENEROVANDELOSMIL
A5MILPESOS.
16%PAGALASDEUDASDE
ENERODURANTETODO
ELAÑO.
34.7%TARDADE3A6
MESESENPAGARLAS
DEUDASDEINICIODE
AÑO.
10.2%APROVECHALAS
PROMOCIONESDELAS
TARJETASDECRÉDITO
PARACUBRIRLOS
GASTOSDEINICIO
DEAÑO.
FUENTES: DEPARTAMENTO DE INVESTIGACIÓN DE MERCA2.0, MONTEPÍO FUNDACIÓN DONDÉ.
EL EMPEÑO COMO UNA
ALTERNATIVA DE PAGO
30%
DURANTEDICIEMBREY
PRINCIPIOSDEENERO,LOS
NIVELESDERECUPERACIÓN DE
PRENDASEMPEÑADASES
DEL30%.
HASTALASEGUNDAQUINCENA
DELMESDEENEROSENOTAUN
REPUNTEDEL10%EN
PRÉSTAMOS.
LAVERDADERACUESTADE
ENEROCOMIENZAENFEBRERO,
CUANDOLOSEMPEÑOSSEDIS-
PARANENTREUN15%Y25%.
10% 15%

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Estudio: La cuesta de enero en México

  • 1. FUENTES: DEPARTAMENTO DE INVESTIGACIÓN DE MERCA2.0, MONTEPÍO FUNDACIÓN DONDÉ. LA CUESTA DE ENERO EN MÉXICO
  • 2. FUENTES: DEPARTAMENTO DE INVESTIGACIÓN DE MERCA2.0, MONTEPÍO FUNDACIÓN DONDÉ. GASTOS DE FIN DE AÑO DELOSMEXICANOS ACOSTUMBRAN PAGAR LOSGASTOS DEDICIEMBRECON TARJETADE CRÉDITO AMESES SININTERESES. REALIZA LOSGASTOS DECEMBRINOSCON TARJETA DECRÉDITO REVOLVENTE. PAGACON SUSUELDO LOSGASTOS DEDICIEMBRE. UTILIZAEL AGUINALDOPARA CUBRIRLOS GASTOSDEFIN DEAÑO. 16.7% 11.4% 69.9% 33.7%
  • 3. FUENTES: DEPARTAMENTO DE INVESTIGACIÓN DE MERCA2.0, MONTEPÍO FUNDACIÓN DONDÉ. DEUDAS DE FIN DE AÑO 25%GASTADE3MILA 5MILPESOS. 20.3%TIENEUNGASTODE5 MILA10MILPESOS. 57.9%LAMAYORÍADELAS PERSONASQUEVIAJAN PAGANELVIAJECON SUSUELDOYAGUI- NALDO. 38.6%ACOSTUMBRASALIR DEVIAJEENFIN DEAÑO. 3DECADA10PERSONASQUEVIAJAN REALIZAN ELPAGOCON TARJETA DECRÉDITO. 4 DECADA10PERSONASCONSIDERAN QUEGASTAN MÁSDELOQUEDEBENEN LATEMPORADADEFINAÑO.
  • 4. FUENTES: DEPARTAMENTO DE INVESTIGACIÓN DE MERCA2.0, MONTEPÍO FUNDACIÓN DONDÉ. DEUDAS DE INICIO DE AÑO 30.5%INICIAN ELAÑO CONDEUDAS. 38.7%DELASDEUDASDE ENEROVANDELOSMIL A5MILPESOS. 16%PAGALASDEUDASDE ENERODURANTETODO ELAÑO. 34.7%TARDADE3A6 MESESENPAGARLAS DEUDASDEINICIODE AÑO. 10.2%APROVECHALAS PROMOCIONESDELAS TARJETASDECRÉDITO PARACUBRIRLOS GASTOSDEINICIO DEAÑO.
  • 5. FUENTES: DEPARTAMENTO DE INVESTIGACIÓN DE MERCA2.0, MONTEPÍO FUNDACIÓN DONDÉ. EL EMPEÑO COMO UNA ALTERNATIVA DE PAGO 30% DURANTEDICIEMBREY PRINCIPIOSDEENERO,LOS NIVELESDERECUPERACIÓN DE PRENDASEMPEÑADASES DEL30%. HASTALASEGUNDAQUINCENA DELMESDEENEROSENOTAUN REPUNTEDEL10%EN PRÉSTAMOS. LAVERDADERACUESTADE ENEROCOMIENZAENFEBRERO, CUANDOLOSEMPEÑOSSEDIS- PARANENTREUN15%Y25%. 10% 15%