The 3x3 Business Model Storyboard for Ryanair Airlines: A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

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This presentation introduces the template of the Tic-Tac-Toe (3x3) Business Model Storyboard for visualizing, documenting, and managing business models. The 3x3 Business Model Storyboard has three distinct features: 1) Three Storypanels that describe the 3 main jobs-to-be-done of a business model: Value Creation, Value Delivery, and Value Sharing (Profit). 2) A simple-to-understand and use 3x3 grid of storycards that comprehensively describe the structure and dynamics of a business model. Note that each column of 3 storycards belongs to a storypanel. 3) The template of the 3x3 Business Model Storyboard can be used to rapidly and iteratively discover, solve, and manage customer problems.

Empresariales Arte y fotografía

1

The 3x3 Business Model Storyboard
A Simpler and Flexible Visualization of How An Organization Creates, Delivers, and Shares Value

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

Value
CreaCon
Value
Delivery
Value
Sharing
(Proﬁt)

2

The 3x3 Business Model Storyboard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

Value
CreaCon
Value
Delivery
Value
Sharing
(Proﬁt)

The Storycards
of
The 3x3 Business Model Storyboard

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

INPUTS Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

INTERNAL RESOURCES Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

PROCESSES Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

VALUE PROPOSITION Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

CHANNELS Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

CUSTOMER Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

COST Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

REVENUE Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

KEY METRICS Storycard for Ryanair
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

The 3x3 Business Model Storyboard for Ryanair
(Simplified Network Diagram)
A Simpler and Flexible Visualization of How Ryanair Creates, Delivers, and Shares Value

#VPGen.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
h:p://businessmodels.ning.com
&
h:p://twi:er.com/RodKuhnKing

Value
CreaCon
Value
Delivery
Value
Sharing
(Proﬁt)

Legend

requires

delivers/

drives

require(s)

aﬀect(s)/

delight(s)

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