Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Destacado
Destacado (20)
Similar a The Brand Activations - Agency Profile and Portfolio
Similar a The Brand Activations - Agency Profile and Portfolio (20)
Último
Último (20)
The Brand Activations - Agency Profile and Portfolio
- 1. CORPORATE PRESENTATION AND PORTFOLIO The Brand Activations
- 2. Just a nice song to begin our conversation… Little boxes on the hillside, And they all look just the same… - Malvina Reynolds Little boxes on the hillside, Little boxes made of ticky-tacky, Little boxes, little boxes, Little boxes, all the same. There’s a green one and a pink one And a blue one and a yellow one And they’re all made out of ticky-tacky And they all look just the same… And the people in the houses All go to the university, And they all get put in boxes, Little boxes, all the same. And there’s doctors and there’s lawyers And business executives, And they’re all made out of ticky-tacky And they all look just the same…
- 3. First off, let’s talk something general… Let’s talk about Domestic Sheep for a while!
- 4. A bit about “sheep”, the species… 1 Sheep are domestic furry defenseless mammals, reared as livestock, playing very important role in the food web. Why we know them or care for them? We are crazy about their fleece, meat and milk. The wooly stuff on their 2 skin helps most mankind stay warm. In everyday language, we call them a flock, herd or mob
- 5. Wondering about the sheep’s character? The poor prey mostly seen as dull and uninteresting • The flocking instinct, the preference to move in groups • Much of the behavior governed by a fear instinct, common in all prey species • Dependent on their flock for safety and comfort. • Complex physiological ways to disguise pain and discomfort. Why so? - They must avoid being easily identified by predators as being weak and therefore an easy target. - A sheep suffer a long time before showing any outward signs of being in pain such as limping. If you see a sheep in obvious pain, it is certain that the pain has reached such a level that the animal is no longer able to mask its condition.
- 6. And, then, they are all WHITE in color; one looks exactly like the other… Why? Obviously because they must flock together, don’t want to be seen different, else, they might just mess up something and destroy even what little they have going for them!
- 7. And that’s how most Brands in the world behave today… THE WHITE SHEEP SCARED UNSURE PREDICTABLE OT N OO G ! D
- 8. The Blue Sheep A sheep but of a distinct BLUE COLOR Different, unmatched, standing apart, unafraid, willing to not blend with the group, unable to belong to the herd, impossible to ignore and cannot be written off… BLUE is a color that you cannot miss in a herd of white sheep! And then there is the BLUE SHEEP!
- 9. What is the The Blue Sheep Concept anyway? • The Blue Sheep is an idea that you cannot ignore. • The Blue Sheep is a campaign that stands out! • The Blue Sheep is a brand, an organization , a company that is unafraid to boldly take a step into the future, to break new grounds and to stand out in a world full of the usual, the mundane and the oh-I’ve-seen-it-before! n ep i , e e Sh Sports lu e B ife – ent, e ar of l m Ther walk rtain t not! te ery on, En d wha ev i ucat tions an Ed a rpor And we at TBA are absolutely in Love with the color Blue! Co
- 10. So what is it that makes some Brand Campaigns an absolute HIT while others are lost in oblivion? What is it that makes some Brands ‘TOUCH‘ the masses while others only dream of making that ‘connection’? We like to call it The Effect!
- 11. And What’s The Effect! Say Hello to Real World advertising! Campaigns… Different ones… Unusual ones… And Flawless Execution… Creating Magic… That Engages… Excites… Entertains… Surprises… Makes it come alive!
- 12. The Birth of... When surrounded by mundane, So they decide to STOP and take usual and so extremely predictable the responsibility to rid the world adver tising of and marketing boring, ineffective, poorly campaigns a few good men just executed campaigns that fail to couldn’t take it anymore! engage their target audience and PLEASE BUY ME merely maintain the status quo.
- 13. These fine young men decided to change the world of Experiential Marketing by suggesting exciting campaigns that resonate with what the masses love and providing a flawless execution to all these concepts. MAKE NO MISTAKE, THE WORLD OF EXPERIENTIAL MARKETING AND BELOW-THE-LINE CAMPAIGNS IS CHANGING AND TBA WILL NOT STOP UNTIL ITS DONE!
- 14. And In Technical Terms… Technically, TBA is an Advertising operations are centrally controlled Agency with proven (and admired!) and monitored from our New Delhi exper tise in Experiential or Below- office, our operations are capable The-Line Campaigns as well as of Outdoors and Digital Media. functioning. Headquar tered in NEW DELHI, TBA has operations in BANGALORE, Dehradun, Rishikesh, Hyderabad, Kolkata, AHMEDABAD, MUMBAI and the capability to ideate, design and execute nationwide campaigns. And while the absolutely independent
- 15. Headquarters Operations DEHRADUN RISHIKESH NEW DELHI AHMEDABAD Kolkata MUMBAI Hyderabad BANGLORE
- 16. With a combined team experience DIGITAL MEDIA MARKETING and of decades and after having OUTDOOR PUBLICITY – TBA will flawlessly executed some of the put your brand right on the map most magnanimous and the most by providing an integrated plan intricate campaigns, operations and then following it up with and projects in over 40 cities immaculate execution right from across the countr y, when we tell printing, our clients “You can now relax!” permission and all the things you we really, really mean it! didn’t even know exist! So be COLLEGE EVENTS, it ROAD-SHOWS, CAMPAIGNS, EXHIBITIONS, MALL ACTIVITIES, SPORTING EVENTS, SPORTS MANAGEMENT, RETAIL BRANDING, CORPORATE EVENTS, fabrication, set-up,
- 22. 1 The Embassy of the Federal Republic of Germany ◊ The majestic Humayun’s Tomb in New Delhi, illuminated in the colors of Germany and India as a par t of the Indo-German Urban Mela 2012, New Delhi.
- 24. 2 India Gate Illumination ◊ Marking the end of ‘The Year of Germany’ and the celebration of 60 years of IndoGerman diplomatic relations, the India Gate illuminated in the colors of both nations as a mark of friendship and mutual respect.
- 26. 3 US-AID ◊ Grassroots series of events for US-AID on the occasion of World Water Day spreading awareness about water-borne diseases and other water related problems and their solutions.
- 27. US-AID
- 28. US-AID
- 29. 4 ICICI Bank ◊ Pan India series of promotional activities and engagements for ICICI Mobile Banking solutions at corporates and branch locations across the country.
- 30. ICICI Bank
- 31. 5.1 Mobil Udaan ◊ Udaan. A project that empowers automobile mechanics around the world with real world information and knowledge about lubricants and their correct usage in both big and small vehicles. An Exxon Mobil initiative and executed by The Brand Activations, Udaan is a advanced version of the prototype project run in Hyderabad of a smaller . The project, which is still running right now, involves fabricating the custom bus body, installation of high quality interiors and equipment to setup a mobile classroom conducting classrooms for mechanics all across the countr y.
- 32. Mobil Udaan
- 33. 5.2 Mobil 1 Hyderabad ◊ Innovative engagement program launched in the Andhra Pradesh region targeting the mechanics and technicians eductaing them about the latest in lubricant technology and Mobil 1 products -- inside a custom made mobile classroom!
- 35. 6 Hero Honda ◊ Catching the ICC cricket World Cup fever with Hero Honda ZMR cricket tournaments across the country!
- 36. Hero Honda
- 37. 7 MF Global ◊ Public-Corporate event for MF Global, Sify Securities targeted at Indian investors.
- 38. MF Global
- 39. MF Global
- 40. 8 Amira Rice ◊ Another globally admired and respected premium rice brand. Series of interesting and engaging events such as a cooker y competition, wet sampling and fun games on location!
- 41. Amira Rice
- 42. 9.1 SHARP (Northern India) ◊ The absolute transformation of a retail space into a brand experience! This is one of the series of Sharp Brand Experience Zones that we are creating in the DelhiNCR region giving customers a real life experience of how Sharp can revolutionize their lives!
- 44. 9.2 SHARP (Central India) ◊ The absolute transformation of a retail space into a brand experience! This is one of the series of Sharp Brand Experience Zones that we are creating in the DelhiNCR region giving customers a real life experience of how Sharp can revolutionize their lives!
- 46. 10 Axis Premier League ◊ A mini version of Indian Premier League created for Axis Bank employees. The grand spor ting event was executed from star t to end including selection trials in various cities, zonal matches and the finals.
- 49. 11 Titan Fastrack ◊ In line with Fastrack’s theme “Move On” this activity was an innovative way to enage the younger generation on the Valentine’s Day. The activity went around the town asking boys and girls their ‘Move On’ experiences! Fun and effective!
- 50. Titan Fastrack
- 51. Titan Fastrack
- 52. 12 UNIKID Fashion Week ◊ UNIKID, an international kids fashion brand, needed help connecting with the kids (and their parents!). This is us creating a Kids’ Fashion Show competition which was a massive hit in Delhi NCR. UNIKID Fashion Week
- 54. 13 Singhis Corporate Meet ◊ A large corporate meet organized both event wise and logistics wise for the Singhi’s. Singhis Corporate Meet
- 56. 14 ASUS ◊ Asus needed to bond with its target market. In needed to be more ‘Indian’ so to speak. So we did a series of interesting mall activities for them to give them a more ‘with-the-masses’ identity.
- 57. ASUS
- 58. 15 SanDisk ◊ SanDisk needed to let people know that it makes more than just memory cards. And what better way to tell them than to actually ‘show’ them their stuff along with other fun games and prizes!
- 59. SanDisk
- 60. 16 Honda ◊ Honda wanted to lose the image of being sedated in the Indian market. So we decided to take their new version of Unicorn to the masses instead of the masses having to come to Honda!
- 61. Honda
- 62. 17 TOSHIBA ◊ A part of a range of mall activities we did for this leading Japanese electronics brand. The enthusiasm of the crowds depicts the thumping success of the event!
- 63. TOSHIBA
- 64. 18 adidas ◊ The theme for this activity was the adidas tag line “Impossible is Nothing”. Our people dressed in spor ts gear went around asking people and telling them why impossible really is nothing!
- 65. adidas
- 66. 19 Reliance Digital ◊ They say strike when the iron is hot! When the Akshay Kumar blockbuster Singh is King was red hot, that’s when we launched this activity to enhance the brand image of Reliance Digital stores across town and needless to say the crowds were drawn to it by the dozens!
- 67. Reliance Digital
- 68. 20 BRITANNIA ◊ A series of activities and events launched to promote the Britannia Cheese and other Cheese related variants. The photos that follow are of the final grand finale event to conclude the festivities.
- 69. BRITANNIA
- 70. 21 Tilda Rice ◊ One of the world’s largest and most loved premium rice brand. ◊ Nationwide campaign including opening events, mall activities, wet sampling and brand experience zones.
- 71. Tilda Rice
- 72. Tilda Rice
- 73. Tilda Rice
- 74. 22 Coca-Cola Mir Iqbal Hussain Trophy ◊ Country’s largest sub-junior football tournament by All India Football federation, sponsored by Coca-Cola, spanning the far thest and most remote corners of the nation. ◊ This included conducting city-level, regional, zonal level and the national finals.
- 75. Coca-Cola Mir Iqbal Hussain Trophy
- 76. Coca-Cola Mir Iqbal Hussain Trophy
- 77. 23 iNurture ◊ iNur ture, a leading educational institute based out of Bangalore wanted a digital campaign for their admissions season. We made a microsite for them, ran a Google campaign, a Facebook campaign and many banner ad campaigns. The campaign was a great success with more than a thousand leads in less than a month!
- 79. 24 The Tailor Master (www.thetailormaster.com) ◊ A Swedish-Chinese tailoring website that we upgraded, enhanced and prepared for complete e-commerce and online ordering.
- 81. 25 Template Tailor (www.templatetailor.co.uk) ◊ A London based template design firm that par tnered with us for their technical as well as design requirements outsourcing British clients to us for executing the design, development and adaptation of various types of web templates.
- 83. 26 OrbitWheel Website ◊ Web-Store rework and redesign for one of Australia’s pioneer Inline Skates manufacturing company Orbitwheel. This included creating a prefect digital brand image and execution of the front-end and back-end design and software framework.
- 85. Take a chance… Think different… Be noticed...
- 87. THANK YOU The Brand Activations # 80, Site -3 Vikaspuri New Delhi - 110 018 santosh@thebrandactivations.com +91 981 034 5472