Más contenido relacionado La actualidad más candente (18) Similar a Global market trends, understanding how consumers' lives are changing: Michael Walton - Nielsen Pacific (20) Global market trends, understanding how consumers' lives are changing: Michael Walton - Nielsen Pacific4. Copyright©2012TheNielsenCompany.Confidentialandproprietary.
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What impact does POS for
have on buyer behaviour?
How does this differ by
consumer segment / brand
/ retailer?
TECHNOLOGY OFFERS FRESH OPPORTUNITIES
Understand in real time, in location or sense check messaging for real resonance
Shopper research
conducted using neural
analysis
Clever, fast and very
revealing
Source : Nielsen 2013
6. Copyright©2012TheNielsenCompany.Confidentialandproprietary.
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UNITED STATES STORY
Blends
Of 2100 imported brands with some
component of blended product –
blends did the hard work in brand
growth on last year
Hispanic Consumers
OVER-INDEX on red blends. As do
Asian-Americans and 21-44 year olds.
Building out new drinkers and what they are drinking #2.
Hispanic Index – Wine and Blended Reds
18
6
% Value Brand Growth V Blended Growth
120
79
Source : Nielsen 2013
10. Copyright©2012TheNielsenCompany.Confidentialandproprietary.
10
CONSUMER SIGNALS ARE VERY PROMISING
• Demographics play in wine’s favour.
• We are getting older
• Developing markets are urbanising, a pre-curser to new taste choices
• Substantial and growing global middle class
• Opportunities for engagement are growing
• Technology allows access for all
• Technology is well suited to wine’s inherent storytelling
Cause for some optimism in short term in some markets, medium term in others