Strategic pyramid Richard M. Brandt (Iacocca Institute, USA)

1. SENZATIONS
2015
STRATEGIC PYRAMID

2. WHY HAVE A STRATEGIC PYRAMID
 Focus all departments on most important countries and
activities
 Have a template which strategy and sales, and product
management and R&D agree on
 Do hard work up front and review each year (fight the
war and stop the monthly battles)
 Line up strategic objective with the position of your main
competitors
 Allows for proper HR emphasis, rewards and incentives
 Saves $ and time

3. MOST EXPENSIVE CITIES
The Cost of Doing Business
***Least Expensive International Locations***Most Expensive International Locations
Location
Caracas
Geneva
Stockholm
Stavanger
Hong Kong
Zurich
London
Paris
Oslo
Riyadh
Per Diem Total
$611
$547
$528
$524
$523
$509
$508
$502
$497
$495
Location
Mexico City
San Jose
New Delhi
San Salvador
Tianjin
Mumbai
Johannesburg
Bangalore
Guatemala City
Cape Town
Per Diem Total
$252
$250
$245
$242
$242
$229
$213
$210
$209
$195

4. STRATEGIC MARKET SEGMENTATION
General characteristics top
priority- “growth & hold”

5. ASIA PACIFIC REGION
 Indonesia
 Korea
 Australia
 Japan
 Brunei
 Hong Kong
 India
 Malaysia
 PRC
 New Zealand
 Sri Lanka
 Singapore
 Thailand
 Taiwan
 Philippines

6. STRATEGIC MARKET SEGMENTATION
General characteristics top
priority- “growth & hold”

7. EMEA REGION
 Russia
 France
 Sweden
 Germany
 Italy
 Belgium
 Netherlands
 Slovak Republic
 Egypt
 Spain
 Poland
 Saudi Arabia
 Czech. Republic
 Hungary
 Romania
 South Africa

8. General Characteristics
Top Priority- “Growth & Hold”
 Large Addressable Market ($500M)
 Largest Revenue Opportunity (>$150M)
 Highest Priority Markets
Balance
 Large Addressable Market ($300M)
 Largest Revenue Opportunity (>$70M)
 High Priority Markets
Income
 Profitability is Key
 Addressable Market Potentially
 Smaller Revenue Opportunity ($40M)
Opportunistic
 Relatively Small Addressable Market
 Smaller Revenue Opportunity ($1-40M)
 Low priority markets due to size of opportunity or
risk
STRATEGIC MARKET SEGMENTATION
“Establish”
India, Japan, PRC
“Hold/Growth”
Taiwan
“Establish”
Indonesia, Malaysia,
Philippines, Thailand
“Hold/Growth” Korea
Australia, Brunei, Sri Lanka
Hong Kong, New Zealand, Singapore

9. STRATEGIC MARKET SEGMENTATION
“Establish”
France, Germany
“Hold/Growth”
Saudi Arabia,
Netherlands, Poland
“Establish”
South Africa, Spain, Italy
“Hold/Growth”
Russia, Egypt
Romania, Hungary, Slovak Republic
Sweden, Czech Republic, Belgium