How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

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The document discusses Google Optimize, Google's new A/B testing tool. It compares the "old" content experiments tool to the "new" Optimize tool. Optimize offers improvements like a visual editor, more test types, and easier setup. However, it currently has limitations like needing an invite to use it, only allowing 3 active tests, and being in beta. Overall, the author encourages marketers to get invited to use Optimize, as it is a powerful tool that will continue improving and can help companies make more money by identifying high-performing content variations.

Empresariales

How Google’s Newest Free Tool Will Make
You Money (And How It Won’t!)
Chris Mercer – Measurement Marketer, SeriouslySimpleMarketing.com

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
• Co-Founder of
SeriouslySimpleMarketing.com
• Measurement Marketing™
• Help Marketers Know Their Numbers
• Help Marketers Trust Their Numbers
“HOWDY! I’M MERCER…"
Chris Mercer
Measurement Marketer
SeriouslySimpleMarketing.com

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
What You’ll Get Today…
• The Difference Between The “Old” and the “New”
• Complete Tour of Google Optimize
• How Google Optimize Will Make You Money
• How Google Optimize Won’t Make You Money

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
“Old & Busted” vs “New Hotness”

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Old & Busted

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Pros:
• Free
Cons:
• Requires New
Pages
• Complicated
Setup
• No Visual Editor
• Limited Testing
Types
Content Experiments

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
New Hotness

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
(How Google Optimize Will Make You Money)
What Can It Do?

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
(How Google Optimize Won’t Make You Money)
What Won’t It Do?

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #1
• Need Invite
http://optimize.google.com

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #2
• 3 Active
Tests

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #3
• Can’t use
Google
Audiences
as a Rule

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #4
• Mulitvariant
Testing
limited to 16
combinations

Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Limitation #5
• Beta!

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
The Decision…

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
Google Optimize is a powerful tool that will only get better.
Get Invited.
Get Started.

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
• Get more Measurement Marketing:
http://SeriouslySimpleMarketing.com
• Get these slides & Google Optimize tips:
Text OPTIMIZE to 512-270-2332
• Email:
mercer@seriouslysimplemarketing.com
Chris Mercer
Measurement Marketer
SeriouslySimpleMarketing.com
Questions?

Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets
THANK YOU!

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How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

1. How Google’s Newest Free Tool Will Make You Money (And How It Won’t!) Chris Mercer – Measurement Marketer, SeriouslySimpleMarketing.com

2. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets • Co-Founder of SeriouslySimpleMarketing.com • Measurement Marketing™ • Help Marketers Know Their Numbers • Help Marketers Trust Their Numbers “HOWDY! I’M MERCER…" Chris Mercer Measurement Marketer SeriouslySimpleMarketing.com

3. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets

4. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets What You’ll Get Today… • The Difference Between The “Old” and the “New” • Complete Tour of Google Optimize • How Google Optimize Will Make You Money • How Google Optimize Won’t Make You Money

5. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets “Old & Busted” vs “New Hotness”

6. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Old & Busted

7. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Old & Busted

8. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Old & Busted

9. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Old & Busted

10. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Pros: • Free Cons: • Requires New Pages • Complicated Setup • No Visual Editor • Limited Testing Types Content Experiments

11. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

12. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

13. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets (How Google Optimize Will Make You Money) What Can It Do?

14. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

15. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

16. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

17. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

18. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

19. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

20. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

21. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

22. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

23. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

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26. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

27. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

28. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

29. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

30. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

31. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

32. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

33. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

34. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

35. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

36. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

37. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

38. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

39. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

40. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

41. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

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43. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

44. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

45. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

46. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets New Hotness

47. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets (How Google Optimize Won’t Make You Money) What Won’t It Do?

48. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Limitation #1 • Need Invite http://optimize.google.com

49. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Limitation #2 • 3 Active Tests

50. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Limitation #3 • Can’t use Google Audiences as a Rule

51. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Limitation #4 • Mulitvariant Testing limited to 16 combinations

52. Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Limitation #5 • Beta!

53. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets The Decision…

54. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets Google Optimize is a powerful tool that will only get better. Get Invited. Get Started.

55. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets • Get more Measurement Marketing: http://SeriouslySimpleMarketing.com • Get these slides & Google Optimize tips: Text OPTIMIZE to 512-270-2332 • Email: mercer@seriouslysimplemarketing.com Chris Mercer Measurement Marketer SeriouslySimpleMarketing.com Questions?

56. Get These Slides & Google Optimize Tips! Text “OPTIMIZE” to (512) 270-2332 | #tcs2017 | @mercertweets THANK YOU!

How Google's Newest Split Testing Tool Will Make You Money (And How it Won't)

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