The document provides an outline for a presentation on Agile Marketing. It includes sections on the introduction to Agile Marketing, its values, the role of the Agile Marketing team, how Agile Marketing works, the Agile Marketing process, an Agile approach to Marketing, benefits of Agile Marketing, and key pieces of an Agile Marketing implementation such as sprints, stand up meetings, and using a board to track project progress. The presentation emphasizes teamwork and collaboration in an Agile Marketing approach.

1. Click to edit Master title style
Agile
Sales
Your Company Name

2. Agenda
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3. Agile Marketing Outline
Agile
Marketing
Introduction
Agile
Marketing
Values
Role of Agile
Marketing
Team
How does Agile
Marketing
Work?
Agile
Marketing
Process
Agile
Approach to
Marketing
Agile
Marketing
Benefits
Agile Marketing
–Value
Proposition
Agile
Marketing
Manifesto
Key Pieces of an
Agile Marketing
Implementation
› Sprints
› Stand up
Meetings
› Board to
track project
progress
› Teamwork
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4. Repeat
Agile Marketing Introduction
Maximize ROIPlanSet GoalsText Here
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5. Agile MarketingValues
Agile marketing is a tactical marketing approach in which marketing teams collectively identify high
value projects on which to focus their collective efforts.
Responding to change
over following a plan
Rapid iterations over big bang
campaigns
Numerous small
experiments over a few big bets
Individuals and interactions
over large markets
Collaboration over silos
and hierarchy
Testing and data over
opinion and conventions
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6. Role of Agile MarketingTeam
Aligns with leadership and sets team expectations
› Work with the leaders of the marketing organization and other key
stakeholders to align everyone on the initiative’s goals
Analyzes the data to identify the opportunities
› Developing insights based on targeted analytics.
› Aim to identify anomalies, pain points, issues, or opportunities in the decision
journeys of key customer or prospect segments
Designs and prioritizes tests
› For each identified opportunity or issue, the team develops both ideas
about how to improve the experience and ways to test those ideas
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7. How does Agile MarketingWork
Sprint Planning
› Get agreement on the goals.
› Business owners, product
development & sales
› Be realistic
The Scrum Process
› Daily standup meeting
› Each Person:
‹ What they did yesterday?
‹ What they will do today?
‹ Any obstacles?
Sprint Review
› Status against agreements
› Business owners, product
development & sales
› The burn down chart
Sprint Retrospective
› Review the whole print
process:
‹ What went well during the
sprint?
‹ What could have been better?
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8. Agile Marketing Process
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Production and Deployment
Concept Realization
Describe
Learn
Launch
Test
Develop Describe
Learn
Launch
Test
Develop Describe
Learn
Launch
Test
Develop
Iteration 1 Iteration 2 Iteration 3
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9. Agile Marketing –Value Proposition
Agile Development Traditional Development
Visibility Adaptability
RiskBusinessValue
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10. Agile Marketing Manifesto
Validated learning over opinions
and conventions
Customer-focused collaboration over silos
and hierarchy
Adaptive and iterative campaigns over Big Bang
campaigns
The process of customer discovery over static
prediction
Flexible vs. rigid planning
Responding to change over following
a plan
Many small experiments over a few large
bets
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11. Agile Approach to Marketing
Approaches
Servant
leadership
Mindset
shift
Experimentation,
iteration, & small
releases
Adherence
to the Agile
manifesto
Teamwork
& collaboration
Data-driven
marketing
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12. Key Pieces of an Agile Marketing Implementation
Stand up meetings
Implementation
Sprints
Board to track project progress
Teamwork
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13. Sprints
Align on a
Challenge
Ensure clarity and
alignment through a
thorough explorationon
of the what, why, and
how of the current state
challenge
Week 1
Ideate
Innovations
Envision possible future
states and develop
models that identify the
gaps to achieve the
future state
Week 2
Decide on
a Solution
Prioritize possible
solution, then, within
context of the challenge
and solution, prototype
model(s) to test
Week 3
Create
a Prototype
Test your ideas with
key stakeholders and
subject matter experts
to validate them for
feedback, learning, and
rapid iteration
Week 4
Test & Learn
with Customers
Apply lessons learned
to create a final or
further iteration.
Determine next-steps
and maintain
momentum
Week 5
A sprint is how long you give your team to complete their current projects. Typically these range from:
Two to SixWeeks
01 02 03 04 05
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14. Stand up Meetings
Meeting called by Bill Smith Attendees Web Project Team
Type of Meeting Team Please read Attached Word Doc
Facilitator Jim Jones Please bring Updates
Note Taker Sue Arthur
Timekeeper Sue Arthur
Agenda Items
Topic Presenter Time Allotted
Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here
Every day your team needs to get together and have a very brief check in
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15. Board toTrack Project Progress
Hot Issues
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
Hot Risk
Risk
Impact Probability (Estimated) Mitigation action Must resolve before Escalated to
Pilot date may not be met High High Allocate more resources 1st Oct 2010 CEO
Key Milestones Dates*
Date Milestone Weeks Remaining
30th Sept UAT Signoff +2
15th Oct Pilot +4
General Notes: (*) (Your Text Here)
Done WIP WIP Pending Pending
Requirement
Gathering
Development UAT Pilot Rollout
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16. Teamwork
While an individual may lead a
project, the success or failure of the
sprint rests on all the team
members. Everybody has to be
prepared to collaborate and assist in
the Agile framework
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17. Agile Marketing Benefits
Puts the customer
at the center
Each sprint provides an opportunity
to learn & adjust: Fail faster, succeed
smarter
Improve speed of
decision-making
Experiment with
innovative,new ideas
Adjust your approach based
on market feedback
Reap the benefits of
smaller deliverables
01
02
03
04
05
06
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18. 18
Agile Sales Icons Slide

19. 19
Additional Slides

20. OurTeam
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Name Here
Founder CEO
Name Here
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Designer
Name Here
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Financial Advisor
Name Here
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Manager
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21. 21
Our Mission
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Vision
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Mission
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Goals

22. Our Goals
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02 0301
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23. Bulb Idea
01
0203
04
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24. Financial
81%
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70%
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25. Location
246,000+
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200+
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25.5B$
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26. Timeline
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2018
2014
2015
2016
2017
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27. Quotes
GREATTHINGS IN
ARE NEVER DONE
BY ONE PERSON.
THEY’RE DONE BY
TEAM OF PEOPLE.
Steve Jobs
IT’S FINETO
CELEBRATE
SUCCESS BUT ITS
MORE IMPORTANT
TO HEEDTHE
LESSON OF
FAILURE.
Bill Gates
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28. Puzzle
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29. Comparison
40% Variable One
20% Variable Two
10% Variable Three
35% Variable Four
36% Variable Five
3In5
45%Variable One
21%Variable Two
20%Variable Three
38%Variable Four
40%Variable Five
2In5
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30. Post It
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31. Mind Map
Text Here
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32. Funnel
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01
02
03
04
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33. Column Chart
0
20
40
60
80
100
Category 1 Category 2 Category 3
Product 02
Product 03
Product 01
33This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

34. Bar Chart
0 10 20 30 40 50 60 70 80 90 100
Category 1
Category 2
Category 3
Product 02
Product 03
Product 01
34This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

35. Area Chart
0%
20%
40%
60%
80%
100%
DecNovOctSepAugJulJunMayAprMarFebJan
Product 02
Product 03
Product 01
35This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

36. 36
Thank
You
Address:
# street number, city, state
Email Address:
emailaddress123@gmail.com
Contact Numbers:
0123456789