The document summarizes a brand image study that analyzes mentions of a brand across social media and other online sources. The study looks at what is said about the brand, including topics of mentions, tones (positive, negative, neutral), and common problems. It also analyzes influencers, sources of mentions by channel, and provides qualitative and quantitative analysis of discussions. Pricing for the study ranges from 950-1600 EUR depending on the analysis period and scope of work.

1. Brand Image Study
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Jakub Wyglądała
Client Service Team Leader
+22 415 23 33
jakub@sotrender.com

2. Mentions research is based on data gathered and processed by
Sotrender and other social media listening tools (Brand24, SentiOne).
Quantitative and qualitative analysis using our own method of
classification based on specified keywords (selected manually using
sample categorization supported by cluster analysis) and chains of
keywords in analyzed mentions.
The research includes an analysis of the brand, it’s image, response to
offers or any aforementioned issues.
Research description
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3. Main aspects of the research
What is being said about the brand? Reception to the brand’s offer. Do users make
suggestions? Who are the influencers in a particular topic?
Researched issue
Sources of mentions – where discussions occur and the difference between channels.
Mention topics: the brand’s reputation, user sentiments, and common problems. The tone
of mentions (positive, negative, neutral), including issues with the strongest positive or
negative pull.
Time period
A month, quarter, 6 months, a year etc.
Range
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4. Where are they talking about you?
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5. The sources of user posts according to the
number of mentions.
Quantitative analysis – How are discussions
look characterized on other channels?
Where are they talking about you?
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Sample data

6. Where they’re talking - topics based on channel
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Sample data

7. What is being said?
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8. Mention topics.
The percentage of individual topics within
the whole discussion.
What aspects of individual topics are most
important for your audience.
Qualitative analysis – What in particular do
users pay attention to?
What is being said?
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Sample data

9. What is being said - types of content
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Sample data

10. How is it said?
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11. How users start conversations and refer
to mentions of the brand or products.
See the attitude of your audience towards
analysed topics and other brands.
Deeper qualitative analysis – Which
mentions illicit the biggest emotional
response and are the most engaging?
How is it said?
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12. How is it said – emotional response
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Sample data

13. Who were the most outspoken people
discussing the topic?
Whose opinion reached the most
users?
Whose opinion engaged the most
users?
Based on gathered data, we prepare a list of
influencers sorted by our very own index
(Influence Index)
Who are the influencers in a particular topic?
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Sample data

14. Pricing
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Analysis period Price Time Form
3-12 months 950 – 1600 EUR Up to 15 working days Report - presentation
Price and time depends on the specific research, analysis period, range, and category.
Possibility to prepare periodical reports.
Personal presentation of results on client’s request.

15. Contact us!
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Jakub Wyglądała
Client Service Team Leader
+48 500 076 970
jakub@sotrender.com