18. Awareness Among Named Accounts
Identified a list of target companies with your sales counter part
and get your message in front of your customers in every way
possible. Can this drive greater alignment and results?
19. Put Nurturing “On Steroids”
Imagine turning you email campaigns into
account-based campaigns on the fly. What will
that do to your pipeline numbers?
20. Wake The Account And Not Just A Lead
Marketers spend so much time and money on getting
leads but only a few convert into opportunities. What if you
can find a new champion in your target company?
21. Follow-up on the entire account for the next 90
days instead of just contacts and leads that you
scan. Will the power of account targeting drive
more opportunities?
Going Big On Events
22. “Always On” Air-Cover Campaign
When a prospect converts into a lead, instantly start putting
your message in front of the entire account and continue to be
top of mind. Can ABM help you close more deals?
23. 5 #FlipMyFunnel Strategies
Going Big On Events
Wake The Account And Not Just A Lead
Put Nurturing “On Steroids”
“Always On” Air-Cover Campaign
Awareness among Named Accounts1
2
3
4
5
24. Thank you and hope you try
#FlipMyFunnel
@sangramvajre
Notas del editor
Lead-based
People as numbers
Broad at the top and small at the bottom
Lead-based
People as numbers
Broad at the top and small at the bottom
Lead-based
People as numbers
Broad at the top and small at the bottom
Lead-based
People as numbers
Broad at the top and small at the bottom
Lead-based
People as numbers
Broad at the top and small at the bottom
Lead-based
People as numbers
Broad at the top and small at the bottom
Lead-based
People as numbers
Broad at the top and small at the bottom