Veteran Recuitment

1. MILITARY/VETERAN
RECRUITMENT

2. 2

3. Competitive Sites
Total Unique
Visitors
MILITARY.COM 9,083,921
VA.GOV 3,669,000
NAVY.MIL 1,282,000
ARMY.MIL 1,144,000
MILITARYTIMES.COM 747,000
AF.MIL 477,000
AIRFORCE.COM 367,000
NAVY.COM 315,000
MARINES.MIL 217,000
 Largest military benefits directory
 Largest military financial resource
 Largest military relocation resource
 Largest military publication
 Largest military community
 Largest military discounts directory
Military Audience
Reach
Source: Military.com Internal Analytics Sept 2014. Most third-party audience measurement tools are unable to measure traffic behind DoD firewalls | comScore Key Measures: Sept 201 4
3

4. Over 10 Million Members
4
Source: Military.com Internal Metrics, 2014
40% of all active duty
personnel are Military.com
members. They are mostly
under the age of 35 with
spouses and dependents.
50% of all transitioning
service members are our
members faced with
career, education and
benefits related choices.
We have millions of
Veteran members who
engage Military.com to
understand their benefits,
search for jobs and connect to
military-friendly employers.
Our membership includes 24%
of all veterans in the workforce
under age 65.
40% of all military
spouses are our members who
are continually confronted with
necessary career, relocation
and financial decisions.

5. Military Branches on Military.com
5

6. 2
2%
16%
29%
37%
4%
12%
Attended High School, no
diploma
High School Graduate
Attended College, no
degree
College Graduate
Attended Graduate School,
no degree
Graduate Degree
By the Numbers: Military.com
6
Source: 1Military.com Internal Metrics, 2015 // 2comScore Metrix, November 2015 // 3Nielsen @plan, Q3 2015 (HHI)
1 32
<$25,000 8%
$25-49,999 20%
$50-74,999 23%
$75-99,999 28%
+$100,000 19%
(Median HHI: $73,000)
10%
15%
13%
18%
19%
26%
18-24
25-34
35-44
45-54
55-64
65+
2
66%
34%

7. Military Transitions
7

8. Defense/Procurement
Network
8

9. The Military.com network is the
leading online resource for federal
procurement influencers and
purchasing decision-makers.
We Deliver Qualified Influencers
and Decision-Makers
9
77%
Defense, Military or
Intelligence Agency
23%
Federal Civilian or
Independent Agency
26,900+
Government Service 1-
15 SES Members
Source: Federal Media Marketing Study, Market Connections, Inc.

10. Purchasing decision-makers who:
• Make final purchasing decisions
• Are “need identifiers”
• Allocate budgets
• Determine specifications and features
• Identify potential contractors and suppliers
The Audience:
• Military branches
• Defense agencies
• Government Personnel Members
o 10,000+ Government Service (GS) 1-7*
o 15,000+ GS 8-15*
o 1,900+ SES
• Personnel in:
o Aviation
o Telecom
o Engineering
o Ground troops
The Military.com Network Delivers…
10
Source: Military.com Internal Data 2014

11. • Military.com’s online defense and
acquisition journal
• Reaches procurement acquisition
influencers and decision makers in
the Pentagon, on the Hill and
around the Beltway
Web traffic:
• 170,000 average monthly unique visitors
• 340,000 average monthly page views
DoD Buzz
11
Source: Military.com internal data – 2014

12. Reach the procurement and military
audience via newsletters that reach nearly
half a million Military.com members
DoD Buzz Newsletter:
• Weekly publication to military officers,
decision-makers and defense contractors.
Focuses on military contracts, budget
decisions, and political affairs.
DoD Buzz Newsletter
12
12

13. 13
DoDBuzz Effectively Reaches
the Military and Federal
Government
31% of readers are:
• Federal Civilian Government/DoD
• Department of Defense Contractors
30% of readers are with military experience
• Active Duty
• Veterans
• Military Retirees
DoD Buzz is a ‘must read’.”
Source: Military.com Internal Survey Data

14. 14
DoD Buzz Delivers a
High-ranking and
Influential Military Audience
Readership
• Flag Officers
• Senior enlisted leadership
• Requirements Officers
• Program Managers
• Government employees
• Lawmakers
• Defense contractors
• Military Retirees
Source: Military.com Internal Survey Data

15. 15
DoD Buzz’s Readership
Career Fields
Source: Military.com Internal Survey Data

16. Over 70% of readers rely
on Military.com and
DoDBuzz as their primary
source of defense news
16
Source: Military.com Internal Survey Data

17. 17
50% of readers are loyal
Military.com visitors who
engage on a daily basis
Source: Military.com Internal Survey Data

18. DefenseTech
Defense Tech
• Technology is shaping how wars are
fought and borders are protected.
• DefenseTech stays on top of these
changes, rounding up the day’s news
and providing analysis on what lays
ahead.
• From Predator drones to roadside
bombs, computer security to nuclear
threats, DefenseTech examines the
intersection of technology and
defense from every angle.
Web traffic:
• 265,000 average monthly unique visitors
• 660,000 average monthly page views
Source: Military.com Internal Data – Q3-Q4 2014 Averages

19. Over 65% of readers visit
Military.com and Defense Tech
over other defense or federal
government online publications
19
Source: Military.com Internal Survey Data

20. Defense Tech’s Readership
Career Fields
20
Source: Military.com Internal Survey Data

21. • Kit Up! is the premier online resource
for the latest developments about
tactical equipment and weapons,
helping readers stay on top of the
most recent news and trends.
Reach
• Military personnel
• Special Operations
• Program Managers
• Suppliers/Manufacturers
• Evaluators
Web traffic:
• 200,000 average monthly unique visitors
• 565,000 average monthly page views
Kit Up!
21
Source: Military.com Internal Data – Q3-Q4 2014 Averages

22. Thomas Eskridge / Senior Account Executive
Thomas.Eskridge@Monster.com
(843)-773-3597