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Ray	
  Gallon	
  &	
  Neus	
  Lorenzo	
  

Crossing Boundaries:
Implications for the
Content Industries
-5-

The	
  End	
  of	
  the	
  Job	
  Ethos:	
  
Blending	
  Professional	
  and	
  Private	
  AcAvity	
  	
  
hBp://acculturated.com/wp-­‐content/uploads/2013/08/work_life.jpg	
  
Thank	
  you	
  for	
  working	
  with	
  us!	
  

Ray	
  Gallon	
  &	
  Neus	
  Lorenzo	
  

Integrated Life Strategies

https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-ash3/524690_10151540787818756_2103395907_n.jpg
Everyone needs to have
the means to live
Tea break at work:
personal or professional activity?

hBp://o

wp
gazine/
om/ma
uomo.c
ltre

-­‐conten

o
erful-­‐ph
11/pow
s/2013/
d
t/uploa

tos-­‐27.j

pg	
  

hBp:/

/oltre
uomo

Can	
  we	
  really	
  separate	
  personal	
  
and	
  professional	
  skills?	
  

.com/
maga
zin

e/wp-­‐
conte
n

t/uplo
a

ds/20
13/11
/p

owerf

ul-­‐pho

tos-­‐28
.jpg	
  
The Three Eights
Hours	
  in	
  the	
  Day	
  

8	
  

8	
  
Sleep	
  
Work	
  
Personal	
  Life	
  

8	
  

This	
  “classic”	
  way	
  to	
  organize	
  our	
  lives	
  has	
  become	
  pure	
  myth!	
  
Life is a Continuum
Our Waking Hours: Theory

http://small-projects.org/wp-content/uploads/2013/03/%D8%A7%D9%81%D9%83%D8%A7%D8%B1-%D9%85%D8%B4%D8%A7%D8%B1%D9%8A%D8%B94.jpg
Our Waking Hours: Practice

hBp://media-­‐cache-­‐ec0.pinimg.com/736x/99/6c/92/996c92735e69c23e89d19ff669f02d41.jpg<	
  
Painting Our Personal Stories

hBp://www.wallsave.com/wallpapers/1280x1024/paint-­‐world-­‐cup-­‐body-­‐painAng-­‐real-­‐madrid-­‐nature/287986/paint-­‐world-­‐cup-­‐body-­‐painAng-­‐real-­‐madrid-­‐nature-­‐d-­‐graphics-­‐autumn-­‐oil-­‐287986.jpg	
  
Specialist or Generalist?
What	
  do	
  you	
  noAce	
  first?	
  
Generalists	
  and	
  
lifelong	
  learning	
  	
  
across	
  many	
  disciplines	
  
are	
  key	
  to	
  the	
  new	
  
"Age	
  of	
  ConnecAon.“	
  

	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Arnold	
  Beekes,	
  

hBp://2.bp.blogspot.com/-­‐rW06oQYeDbM/TjXXUubIbrI/AAAAAAAAA7s/d53Vwp6cSAc/s1600/octavio_ocampo_don_q1.jpg	
  
What Does an Ant on a Brick
Wall Know About the Wall?

EvoluAon	
  has	
  created	
  highly	
  
specialized	
  species	
  that	
  occupy	
  
disAnct	
  ecological	
  niches.	
  
hBp://www.capecodpestpros.com/wp-­‐content/uploads/2012/06/iStock_000019428857XSmall.jpg	
  
hBp://fin6.com/wp-­‐content/uploads/2013/10/db4eb6bekdb97c3d6965e81eefe8b2d4.jpg	
  
What Does an Ant on a Brick
Wall Know About the Wall?

The	
  human	
  mind	
  tends	
  naturally	
  to	
  surf	
  over	
  wide	
  
EvoluAon	
  has	
  created	
  highly	
  
areas	
  of	
  interest,	
  to	
  be	
  the	
  integrator	
  of	
  nature’s	
  
specialized	
  species	
  that	
  occupy	
  
specializaAon:	
  there	
  is	
  only	
  one	
  human	
  species,	
  but	
  
disAnct	
  ecological	
  niches.	
  
many	
  human	
  cultures.	
  (Jorge	
  Wagensberg)	
  
hBp://www.capecodpestpros.com/wp-­‐content/uploads/2012/06/iStock_000019428857XSmall.jpg	
  
hBp://fin6.com/wp-­‐content/uploads/2013/10/db4eb6bekdb97c3d6965e81eefe8b2d4.jpg	
  
Generalization vs. Specialization
•  The	
  specializaAon	
  imposed	
  by	
  the	
  industrial	
  revoluAon	
  
is	
  coming	
  to	
  an	
  end;	
  highly	
  specialized	
  tasks	
  are	
  being	
  
taken	
  over	
  more	
  and	
  more	
  by	
  automatons	
  and	
  computers.	
  	
  
The	
  future	
  for	
  Human	
  acAvity	
  is	
  in	
  complex,	
  generalized,	
  
conceptual	
  thinking	
  (OECD	
  Study,	
  2003)	
  
“A	
  lifelong	
  career	
  
in	
  one	
  domain	
  
is	
  an	
  illusion”.	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
	
  	
  	
  	
  	
  	
  Arnold	
  Bee

kes	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  from	
  A
mersfoort,	
  The	
  Net
herlands	
  

s	
  gone.	
  
mployment	
  ha
“LifeAme	
  e
ced	
  it.”.	
  
rning	
  has	
  repla
	
  LifeAme	
  lea
	
   old	
  Beekes	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ,	
  	
  T	
  hArn etherlands	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
e	
  N
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  fro

hBp://permamarks.org/world-­‐needs-­‐generalists/	
  

m	
  Amersfoort

hBp://socialmediastrategiessummit.com/blog/wp-­‐content/uploads/ConceptualizaAon-­‐VisualizaAon.jpg	
  
Organizing Fragmented Reality
is Conceptual
CategorizaAon,	
  organizaAon,	
  planning	
  or	
  	
  
interpreAng	
  reality	
  is	
  a	
  process	
  of	
  dematerializaAon	
  
and	
  culture	
  building.	
  
	
  

hBp://3.bp.blogspot.com/-­‐rMUrOpyPbA8/UXbYM0hSpKI/AAAAAAAACHE/fYgH6K2ig_M/s1600/
kilika_recortables_descargable_ni%25C3%25B1os.jpg	
  

hBp://www.udc.es/tempo/cuesAons20/Imaxes/surrealismos/Fotos%20333/01.09.Dali.Gala.Breton.VHugo.1928.jpg	
  
Canada, 1972
•  Canadian	
  autoworkers’	
  union	
  
campaigns,	
  not	
  for	
  higher	
  
salaries,	
  but	
  for	
  “dignity	
  on	
  the	
  
assembly	
  line.”	
  
•  Incumbent	
  Prime	
  Minister	
  Pierre	
  
Trudeau	
  makes	
  an	
  elecAon	
  
speech	
  in	
  which	
  he	
  says	
  we	
  need	
  
to	
  end	
  the	
  “work	
  ethic.”	
  
•  Trudeau’s	
  Liberals	
  almost	
  lose	
  
the	
  elecAon	
  –	
  are	
  returned	
  with	
  
a	
  minority	
  government.	
  
hBp://coaching-­‐journey.com/wp-­‐content/uploads/2012/03/passion_in_business.jpg	
  
hBp://www.healthylifestylesliving.com/wp-­‐content/uploads/2013/06/what-­‐career-­‐is-­‐right-­‐for-­‐me.jpg	
  

hBp://uncommonmusings.com/wp-­‐content/uploads/2013/04/Dream-­‐job.jpeg	
  
We need to work – we need activity.
Do we need a job?
“We	
  must	
  do	
  away	
  with	
  the	
  absolutely	
  specious	
  
no=on	
  that	
  everybody	
  has	
  to	
  earn	
  a	
  living...The	
  
true	
  business	
  of	
  people	
  should	
  be	
  to	
  go	
  back	
  to	
  
school	
  and	
  think	
  about	
  whatever	
  it	
  was	
  they	
  were	
  
thinking	
  about	
  before	
  somebody	
  came	
  along	
  and	
  
told	
  them	
  they	
  had	
  to	
  earn	
  a	
  living.	
  “	
  
-­‐R.	
  Buckminster	
  Fuller	
  (1970)	
  

	
  
Employment protection?
Beethove
n,
	
  	
  	
  	
  	
  Did	
  th 	
  Michelangelo,	
  Pic
ey	
  have	
  a
asso,	
  
	
  job?	
  	
  
	
  	
  	
  	
  	
  Or	
  did
	
  they	
  just
	
  work?	
  	
  

	
  job?
	
  a
have
	
  
dison ent?	
  
E
mas	
   st	
  inv
d	
  Tho 	
  he	
  ju
Di
r	
  did
	
  	
  	
  	
  O

	
  

Buckminster	
  Fuller,	
  in	
  "The	
  New	
  York	
  Magazine	
  Environmental	
  Teach-­‐In"	
  by	
  
Elizabeth	
  Barlow	
  in	
  New	
  York	
  Magazine	
  (30	
  March	
  1970),	
  p.	
  30	
  
hBp://i1.wp.com/newsroom.iza.org/en/wp-­‐content/uploads/2013/09/worker_construcAon.jpg	
  

hBp://siteresources.worldbank.org/SOUTHASIAEXT/Images/
223545-­‐1202240835749/4643038-­‐1242225110254/6117394-­‐1242662698870/md1.jpeg	
  
Ray	
  Gallon	
  &	
  Neus	
  Lorenzo	
  

Concept of private and public
“Collective Space”

hBp://1.bp.blogspot.com/-­‐3chbCJf8Daw/T4WNlQPh8VI/AAAAAAAABJc/h4osSEB0qOg/
s1600/207887_10150142907698860_601853859_6604836_6759774_n.jpg	
  
Job as a linguistic concept

Ray	
  Gallon	
  &	
  Neus	
  Lorenzo	
  

Post	
  
Employment	
  
Labour	
   Puesto	
  
Profession	
   Profesión	
  
Work	
   Empleo	
   Labor	
  
Job	
   Trabajo	
  
Faena	
  
Task	
   Tarea	
  
AcAvity	
   AcAvidad	
  
Experience	
  Experiencia	
  
cope
lity to taining
pabi sus
d ca nt in
both
nize nme
sing
orga viro
our
crea
n
e
is
s of
de
ealth y with the tion and restriction
“W
nera hysical
ivel
ffect lthy rege etap
1963
e
r,
”
Fulle
r hea cal and m our lives. uckminster
ou
-R. B
hysi
p
ys of
the
rd da
orwa
the f

hBp://en.wikipedia.org/wiki/File:Dymaxion_2003_animaAon_small1.gif	
  
Virtual Wealth

u
5DNq
Ul83K
IH8ep
RE
o4gIt
ZjD8c
	
  
0OjeK 2013.pdf
OOH
v
B5qje ource_No
X
mxh2 OpenS
_
ce7ZX
/
/files fE6wfobr he_Future
.com
3
t
i.ning s4zpCCD ency_of_
/ap
hBp:/ xzOGRkjQ vLoop_Ag
P
QK8x Z-­‐XteO/Go
UnQ9
8

M

X6zoM

hBp://api.ning.com/files/QK8xPxzOGRkjQs4zpCCD3fE6wfobrce7ZXmxh2XB5qjeOOH0OjeKZjD8co4gItREIH8epUl83K5DNquX6zoMM8UnQ9Z-­‐
XteO/GovLoop_Agency_of_the_Future_OpenSource_Nov2013.pdf	
  
Building Added Value
-­‐  Generalists	
  and	
  Specialists	
  
-­‐  InteracAon	
  Clients	
  and	
  Producers	
  
-­‐  Diversity,	
  Global	
  Values	
  

-­‐ 
-­‐ 
-­‐ 
-­‐ 

Integrated	
  media	
  
Learning	
  communiAes	
  
Value	
  communicaAon	
  
CommunicaAon	
  plan	
  

-­‐ 
-­‐ 
-­‐ 
-­‐ 

CollaboraAve	
  tools	
  
Team	
  building	
  
Leadership	
  training	
  
Project	
  management	
  

Adapted	
  from:	
  hBp://socialprosperity.ca/sites/socialprosperity.ca/files/imagecache/full_width_720/pictures/UnAtled_0.jpg	
  
Contribution to Society
•  As	
  we	
  acquire	
  new	
  knowledge,	
  we	
  actualize	
  
ourselves.	
  
•  As	
  we	
  actualize	
  ourselves,	
  
we	
  become	
  masters	
  of	
  
some	
  subjects,	
  the	
  go-­‐to	
  
source	
  for	
  informaAon.	
  
•  As	
  the	
  go-­‐to	
  source	
  for	
  
informaAon,	
  we	
  enrich	
  
the	
  community	
  
Change Ethos: Searching for What?

hBp://media-­‐cache-­‐ak0.pinimg.com/736x/a8/39/41/a8394192edaa709f2cda7c0728e010bc.jpg	
  
Aha! Moments
Can	
  you	
  remember	
  a	
  deep	
  learning	
  moment?	
  

• 
• 
• 
• 

hBp://womanseeksworld.com/wp-­‐content/uploads/2012/07/Find-­‐Your-­‐Passion.jpg	
  

Where?	
  
When?	
  
How?	
  
Whom	
  with?	
  
Is it a Job or
Community Service?
•  Ergonomic	
  design	
  
•  Ecological	
  efficiency	
  
•  Sustainable	
  
development	
  
•  Great	
  Customer	
  
Experience	
  
•  Affordability	
  
•  Accessibility	
  
The New Blending:
The End of the Job Ethos

hBp://womanseeksworld.com/wp-­‐content/uploads/2012/07/Find-­‐Your-­‐Passion.jpg	
  
hBp://www2.ediAons-­‐Assot.fr/page_contenu/sondage-­‐etude/infographie-­‐amiAe-­‐travail/	
  

Study: Editions Tissot /
Opinionway
Factors	
  promoAng	
  friendship	
  Aes	
  in	
  enterprises	
  

Can	
  friendship	
  promote	
  business	
  and	
  career?	
  
Yes,	
  o1en	
  

Facilitate	
  signing	
  	
  
of	
  contracts	
  or	
  
commercial	
  success	
  

Facilitate	
  career	
  
development	
  
The Things To Do
•  The	
  Things	
  to	
  do	
  are:	
  the	
  things	
  that	
  need	
  
doing,	
  that	
  you	
  see	
  need	
  to	
  be	
  done,	
  and	
  that	
  
no	
  one	
  else	
  seems	
  to	
  see	
  need	
  to	
  be	
  done…	
  that	
  
no	
  one	
  else	
  has	
  told	
  you	
  to	
  do	
  or	
  how	
  to	
  do	
  it.	
  
This	
  will	
  bring	
  out	
  the	
  real	
  you...	
  	
  
–  Buckminster	
  Fuller,	
  from	
  a	
  leGer	
  to	
  a	
  10	
  year	
  old	
  boy	
  who	
  had	
  inquired	
  in	
  a	
  leGer	
  as	
  
to	
  whether	
  Fuller	
  was	
  a	
  "doer"	
  or	
  a	
  "thinker”	
  	
  (16	
  February	
  1970)	
  

Not	
  jobs,	
  not	
  home	
  life,	
  just	
  ac>vi>es!	
  
A	
  CriAcal	
  Point	
  on	
  a	
  CriAcal	
  Path	
  

hBp://news.sciencemag.org/sites/default/files/styles/thumb_arAcle_l/public/media/sn-­‐evacuaAons.jpg	
  
Private	
  

Pubic	
  

Virtual identities

Physical	
  environment	
  

Virtual	
  environment	
  

	
  
hBp://1.bp.blogspot.com/-­‐vztdFProByY/USRrQnnwUwI/AAAAAAAABWc/Al-­‐0XEkmL_c/s1600/7318269-­‐birthday-­‐cake-­‐with-­‐burning-­‐candles.jpg	
  
hBp://designtutorials4u.com/wp-­‐content/uploads/2010/11/03_office.jpg	
  
hBp://www.narrabri.net/AccountData/28/content/images/pets1.jpg	
  
hBp://www.gajfurniture.com/wp-­‐content/uploads/2012/01/office_furniture2.jpg	
  
hBp://www.britannica.com/blogs/wp-­‐content/uploads/2009/05/wiki.png	
  
Changing paradigms
Everyone has
three lives:
A public life
A private life
And a secret
life

hBp://www.demoAvaAon.us/media/demoAvators/demoAvaAon.us_EVERYONE-­‐HAS-­‐THREE-­‐LIVES-­‐a-­‐public-­‐life-­‐a-­‐private-­‐life-­‐and-­‐a-­‐secret-­‐life_136577389236.jpg	
  
Changing paradigms
Everyone has
three lives:
A public life
A private life
And a secret
life

I	
  input	
  very	
  liBle	
  informaAon	
  when	
  I	
  first	
  
signed	
  up	
  but	
  yet,	
  Facebook	
  was	
  able	
  to	
  
link	
  me	
  up	
  with	
  people	
  I’d	
  gone	
  to	
  primary	
  
school	
  with.	
  I	
  found	
  it	
  very	
  unseBling.	
  	
  

I	
  had	
  to	
  shut	
  down	
  my	
  old	
  blog	
  once	
  
because	
  some	
  creep	
  started	
  to	
  
“stalk”	
  me	
  in	
  real	
  life	
  –	
  he	
  got	
  my	
  
personal	
  info	
  just	
  with	
  an	
  email	
  
address	
  and	
  even	
  went	
  to	
  the	
  extent	
  
of	
  harassing	
  my	
  friends	
  

I	
  wish	
  I	
  had	
  been	
  wiser	
  when	
  I	
  started	
  my	
  first	
  blog	
  when	
  I	
  
was	
  thirteen.	
  It	
  was	
  a	
  private	
  Livejournal,	
  my	
  online	
  diary.	
  
I’m	
  sAll	
  in	
  touch	
  with	
  a	
  couple	
  of	
  people	
  who	
  read	
  my	
  diary	
  
for	
  5+	
  years	
  and	
  I	
  don’t	
  even	
  dare	
  to	
  read	
  up	
  on	
  my	
  past	
  
myself	
  because	
  it’s	
  embarrassing.	
  	
  
hBp://wpmedia.business.financialpost.com/2013/03/facebook-­‐inc.jpg?w=620	
  
hBp://www.demoAvaAon.us/media/demoAvators/demoAvaAon.us_EVERYONE-­‐HAS-­‐THREE-­‐LIVES-­‐a-­‐public-­‐life-­‐a-­‐private-­‐life-­‐and-­‐a-­‐secret-­‐life_136577389236.jpg	
  
hBp://mashable.com/2013/10/02/facebook-­‐workday/	
  
Integrated Life Strategies

• 
• 
• 
• 
• 
• 
• 
• 

hBp://mashable.com/2013/10/02/facebook-­‐workday/	
  

Any	
  Ame,	
  any	
  place	
  
Self-­‐paced,	
  Autonomous	
  
Self-­‐MoAvated,	
  Raising	
  awareness	
  
AdaptaAve	
  producAon	
  
Building	
  knowledge	
  and	
  pracAce	
  
Focused	
  on	
  tasks	
  
AuthenAcity	
  
Credibility	
  
Lifelong Project

“Quantum	
  theory	
  
provides	
  us	
  with	
  a	
  
striking	
  illustra=on	
  of	
  
the	
  fact	
  that	
  we	
  can	
  
fully	
  understand	
  	
  
a	
  connec=on	
  	
  
though	
  we	
  can	
  only	
  
speak	
  of	
  it	
  in	
  images	
  
and	
  parables.”	
  

-­‐Werner	
  Heisenberg	
  

hBp://en.wikiquote.org/wiki/Werner_Heisenberg	
  
Ray	
  

Neus	
  

Email:	
  ray@transformaAonsociety.net	
  
TwiEer:	
  @RayGallon	
  
LinkedIn:	
  Ray	
  Gallon	
  
Google	
  Plus:	
  +Ray	
  Gallon	
  
	
  
	
  
Blog	
  –	
  Rant	
  of	
  a	
  Humanist	
  Nerd:	
  	
  
hBp://humanistnerd.culturecom.net	
  
	
  

Email:	
  neus@transformaAonsociety.net	
  
TwiEer:	
  @NewsNeus	
  
LinkedIn:	
  Neus	
  Lorenzo	
  
	
  

THANK YOU
Link	
  to	
  Adobe	
  TCS	
  recorded	
  webinars:	
  hGp://adobe.ly/Pbdp0J	
  

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Blending Personal and Professional Lives

  • 1. Ray  Gallon  &  Neus  Lorenzo   Crossing Boundaries: Implications for the Content Industries -5- The  End  of  the  Job  Ethos:   Blending  Professional  and  Private  AcAvity     hBp://acculturated.com/wp-­‐content/uploads/2013/08/work_life.jpg  
  • 2. Thank  you  for  working  with  us!   Ray  Gallon  &  Neus  Lorenzo   Integrated Life Strategies https://fbcdn-sphotos-f-a.akamaihd.net/hphotos-ak-ash3/524690_10151540787818756_2103395907_n.jpg
  • 3. Everyone needs to have the means to live
  • 4. Tea break at work: personal or professional activity? hBp://o wp gazine/ om/ma uomo.c ltre -­‐conten o erful-­‐ph 11/pow s/2013/ d t/uploa tos-­‐27.j pg   hBp:/ /oltre uomo Can  we  really  separate  personal   and  professional  skills?   .com/ maga zin e/wp-­‐ conte n t/uplo a ds/20 13/11 /p owerf ul-­‐pho tos-­‐28 .jpg  
  • 5. The Three Eights Hours  in  the  Day   8   8   Sleep   Work   Personal  Life   8   This  “classic”  way  to  organize  our  lives  has  become  pure  myth!  
  • 6. Life is a Continuum
  • 7. Our Waking Hours: Theory http://small-projects.org/wp-content/uploads/2013/03/%D8%A7%D9%81%D9%83%D8%A7%D8%B1-%D9%85%D8%B4%D8%A7%D8%B1%D9%8A%D8%B94.jpg
  • 8. Our Waking Hours: Practice hBp://media-­‐cache-­‐ec0.pinimg.com/736x/99/6c/92/996c92735e69c23e89d19ff669f02d41.jpg<  
  • 9. Painting Our Personal Stories hBp://www.wallsave.com/wallpapers/1280x1024/paint-­‐world-­‐cup-­‐body-­‐painAng-­‐real-­‐madrid-­‐nature/287986/paint-­‐world-­‐cup-­‐body-­‐painAng-­‐real-­‐madrid-­‐nature-­‐d-­‐graphics-­‐autumn-­‐oil-­‐287986.jpg  
  • 10. Specialist or Generalist? What  do  you  noAce  first?   Generalists  and   lifelong  learning     across  many  disciplines   are  key  to  the  new   "Age  of  ConnecAon.“                              Arnold  Beekes,   hBp://2.bp.blogspot.com/-­‐rW06oQYeDbM/TjXXUubIbrI/AAAAAAAAA7s/d53Vwp6cSAc/s1600/octavio_ocampo_don_q1.jpg  
  • 11. What Does an Ant on a Brick Wall Know About the Wall? EvoluAon  has  created  highly   specialized  species  that  occupy   disAnct  ecological  niches.   hBp://www.capecodpestpros.com/wp-­‐content/uploads/2012/06/iStock_000019428857XSmall.jpg   hBp://fin6.com/wp-­‐content/uploads/2013/10/db4eb6bekdb97c3d6965e81eefe8b2d4.jpg  
  • 12. What Does an Ant on a Brick Wall Know About the Wall? The  human  mind  tends  naturally  to  surf  over  wide   EvoluAon  has  created  highly   areas  of  interest,  to  be  the  integrator  of  nature’s   specialized  species  that  occupy   specializaAon:  there  is  only  one  human  species,  but   disAnct  ecological  niches.   many  human  cultures.  (Jorge  Wagensberg)   hBp://www.capecodpestpros.com/wp-­‐content/uploads/2012/06/iStock_000019428857XSmall.jpg   hBp://fin6.com/wp-­‐content/uploads/2013/10/db4eb6bekdb97c3d6965e81eefe8b2d4.jpg  
  • 13. Generalization vs. Specialization •  The  specializaAon  imposed  by  the  industrial  revoluAon   is  coming  to  an  end;  highly  specialized  tasks  are  being   taken  over  more  and  more  by  automatons  and  computers.     The  future  for  Human  acAvity  is  in  complex,  generalized,   conceptual  thinking  (OECD  Study,  2003)   “A  lifelong  career   in  one  domain   is  an  illusion”.                                                                              Arnold  Bee kes                                            from  A mersfoort,  The  Net herlands   s  gone.   mployment  ha “LifeAme  e ced  it.”.   rning  has  repla  LifeAme  lea   old  Beekes                                      ,    T  hArn etherlands                                     e  N                                          fro hBp://permamarks.org/world-­‐needs-­‐generalists/   m  Amersfoort hBp://socialmediastrategiessummit.com/blog/wp-­‐content/uploads/ConceptualizaAon-­‐VisualizaAon.jpg  
  • 14. Organizing Fragmented Reality is Conceptual CategorizaAon,  organizaAon,  planning  or     interpreAng  reality  is  a  process  of  dematerializaAon   and  culture  building.     hBp://3.bp.blogspot.com/-­‐rMUrOpyPbA8/UXbYM0hSpKI/AAAAAAAACHE/fYgH6K2ig_M/s1600/ kilika_recortables_descargable_ni%25C3%25B1os.jpg   hBp://www.udc.es/tempo/cuesAons20/Imaxes/surrealismos/Fotos%20333/01.09.Dali.Gala.Breton.VHugo.1928.jpg  
  • 15. Canada, 1972 •  Canadian  autoworkers’  union   campaigns,  not  for  higher   salaries,  but  for  “dignity  on  the   assembly  line.”   •  Incumbent  Prime  Minister  Pierre   Trudeau  makes  an  elecAon   speech  in  which  he  says  we  need   to  end  the  “work  ethic.”   •  Trudeau’s  Liberals  almost  lose   the  elecAon  –  are  returned  with   a  minority  government.  
  • 17. We need to work – we need activity. Do we need a job? “We  must  do  away  with  the  absolutely  specious   no=on  that  everybody  has  to  earn  a  living...The   true  business  of  people  should  be  to  go  back  to   school  and  think  about  whatever  it  was  they  were   thinking  about  before  somebody  came  along  and   told  them  they  had  to  earn  a  living.  “   -­‐R.  Buckminster  Fuller  (1970)    
  • 18. Employment protection? Beethove n,          Did  th  Michelangelo,  Pic ey  have  a asso,    job?              Or  did  they  just  work?      job?  a have   dison ent?   E mas   st  inv d  Tho  he  ju Di r  did        O   Buckminster  Fuller,  in  "The  New  York  Magazine  Environmental  Teach-­‐In"  by   Elizabeth  Barlow  in  New  York  Magazine  (30  March  1970),  p.  30   hBp://i1.wp.com/newsroom.iza.org/en/wp-­‐content/uploads/2013/09/worker_construcAon.jpg   hBp://siteresources.worldbank.org/SOUTHASIAEXT/Images/ 223545-­‐1202240835749/4643038-­‐1242225110254/6117394-­‐1242662698870/md1.jpeg  
  • 19. Ray  Gallon  &  Neus  Lorenzo   Concept of private and public “Collective Space” hBp://1.bp.blogspot.com/-­‐3chbCJf8Daw/T4WNlQPh8VI/AAAAAAAABJc/h4osSEB0qOg/ s1600/207887_10150142907698860_601853859_6604836_6759774_n.jpg  
  • 20. Job as a linguistic concept Ray  Gallon  &  Neus  Lorenzo   Post   Employment   Labour   Puesto   Profession   Profesión   Work   Empleo   Labor   Job   Trabajo   Faena   Task   Tarea   AcAvity   AcAvidad   Experience  Experiencia  
  • 21. cope lity to taining pabi sus d ca nt in both nize nme sing orga viro our crea n e is s of de ealth y with the tion and restriction “W nera hysical ivel ffect lthy rege etap 1963 e r, ” Fulle r hea cal and m our lives. uckminster ou -R. B hysi p ys of the rd da orwa the f hBp://en.wikipedia.org/wiki/File:Dymaxion_2003_animaAon_small1.gif  
  • 22. Virtual Wealth u 5DNq Ul83K IH8ep RE o4gIt ZjD8c   0OjeK 2013.pdf OOH v B5qje ource_No X mxh2 OpenS _ ce7ZX / /files fE6wfobr he_Future .com 3 t i.ning s4zpCCD ency_of_ /ap hBp:/ xzOGRkjQ vLoop_Ag P QK8x Z-­‐XteO/Go UnQ9 8 M X6zoM hBp://api.ning.com/files/QK8xPxzOGRkjQs4zpCCD3fE6wfobrce7ZXmxh2XB5qjeOOH0OjeKZjD8co4gItREIH8epUl83K5DNquX6zoMM8UnQ9Z-­‐ XteO/GovLoop_Agency_of_the_Future_OpenSource_Nov2013.pdf  
  • 23. Building Added Value -­‐  Generalists  and  Specialists   -­‐  InteracAon  Clients  and  Producers   -­‐  Diversity,  Global  Values   -­‐  -­‐  -­‐  -­‐  Integrated  media   Learning  communiAes   Value  communicaAon   CommunicaAon  plan   -­‐  -­‐  -­‐  -­‐  CollaboraAve  tools   Team  building   Leadership  training   Project  management   Adapted  from:  hBp://socialprosperity.ca/sites/socialprosperity.ca/files/imagecache/full_width_720/pictures/UnAtled_0.jpg  
  • 24. Contribution to Society •  As  we  acquire  new  knowledge,  we  actualize   ourselves.   •  As  we  actualize  ourselves,   we  become  masters  of   some  subjects,  the  go-­‐to   source  for  informaAon.   •  As  the  go-­‐to  source  for   informaAon,  we  enrich   the  community  
  • 25. Change Ethos: Searching for What? hBp://media-­‐cache-­‐ak0.pinimg.com/736x/a8/39/41/a8394192edaa709f2cda7c0728e010bc.jpg  
  • 26. Aha! Moments Can  you  remember  a  deep  learning  moment?   •  •  •  •  hBp://womanseeksworld.com/wp-­‐content/uploads/2012/07/Find-­‐Your-­‐Passion.jpg   Where?   When?   How?   Whom  with?  
  • 27. Is it a Job or Community Service? •  Ergonomic  design   •  Ecological  efficiency   •  Sustainable   development   •  Great  Customer   Experience   •  Affordability   •  Accessibility  
  • 28. The New Blending: The End of the Job Ethos hBp://womanseeksworld.com/wp-­‐content/uploads/2012/07/Find-­‐Your-­‐Passion.jpg  
  • 29. hBp://www2.ediAons-­‐Assot.fr/page_contenu/sondage-­‐etude/infographie-­‐amiAe-­‐travail/   Study: Editions Tissot / Opinionway Factors  promoAng  friendship  Aes  in  enterprises   Can  friendship  promote  business  and  career?   Yes,  o1en   Facilitate  signing     of  contracts  or   commercial  success   Facilitate  career   development  
  • 30. The Things To Do •  The  Things  to  do  are:  the  things  that  need   doing,  that  you  see  need  to  be  done,  and  that   no  one  else  seems  to  see  need  to  be  done…  that   no  one  else  has  told  you  to  do  or  how  to  do  it.   This  will  bring  out  the  real  you...     –  Buckminster  Fuller,  from  a  leGer  to  a  10  year  old  boy  who  had  inquired  in  a  leGer  as   to  whether  Fuller  was  a  "doer"  or  a  "thinker”    (16  February  1970)   Not  jobs,  not  home  life,  just  ac>vi>es!  
  • 31. A  CriAcal  Point  on  a  CriAcal  Path   hBp://news.sciencemag.org/sites/default/files/styles/thumb_arAcle_l/public/media/sn-­‐evacuaAons.jpg  
  • 32. Private   Pubic   Virtual identities Physical  environment   Virtual  environment     hBp://1.bp.blogspot.com/-­‐vztdFProByY/USRrQnnwUwI/AAAAAAAABWc/Al-­‐0XEkmL_c/s1600/7318269-­‐birthday-­‐cake-­‐with-­‐burning-­‐candles.jpg   hBp://designtutorials4u.com/wp-­‐content/uploads/2010/11/03_office.jpg   hBp://www.narrabri.net/AccountData/28/content/images/pets1.jpg   hBp://www.gajfurniture.com/wp-­‐content/uploads/2012/01/office_furniture2.jpg   hBp://www.britannica.com/blogs/wp-­‐content/uploads/2009/05/wiki.png  
  • 33. Changing paradigms Everyone has three lives: A public life A private life And a secret life hBp://www.demoAvaAon.us/media/demoAvators/demoAvaAon.us_EVERYONE-­‐HAS-­‐THREE-­‐LIVES-­‐a-­‐public-­‐life-­‐a-­‐private-­‐life-­‐and-­‐a-­‐secret-­‐life_136577389236.jpg  
  • 34. Changing paradigms Everyone has three lives: A public life A private life And a secret life I  input  very  liBle  informaAon  when  I  first   signed  up  but  yet,  Facebook  was  able  to   link  me  up  with  people  I’d  gone  to  primary   school  with.  I  found  it  very  unseBling.     I  had  to  shut  down  my  old  blog  once   because  some  creep  started  to   “stalk”  me  in  real  life  –  he  got  my   personal  info  just  with  an  email   address  and  even  went  to  the  extent   of  harassing  my  friends   I  wish  I  had  been  wiser  when  I  started  my  first  blog  when  I   was  thirteen.  It  was  a  private  Livejournal,  my  online  diary.   I’m  sAll  in  touch  with  a  couple  of  people  who  read  my  diary   for  5+  years  and  I  don’t  even  dare  to  read  up  on  my  past   myself  because  it’s  embarrassing.     hBp://wpmedia.business.financialpost.com/2013/03/facebook-­‐inc.jpg?w=620   hBp://www.demoAvaAon.us/media/demoAvators/demoAvaAon.us_EVERYONE-­‐HAS-­‐THREE-­‐LIVES-­‐a-­‐public-­‐life-­‐a-­‐private-­‐life-­‐and-­‐a-­‐secret-­‐life_136577389236.jpg  
  • 36. Integrated Life Strategies •  •  •  •  •  •  •  •  hBp://mashable.com/2013/10/02/facebook-­‐workday/   Any  Ame,  any  place   Self-­‐paced,  Autonomous   Self-­‐MoAvated,  Raising  awareness   AdaptaAve  producAon   Building  knowledge  and  pracAce   Focused  on  tasks   AuthenAcity   Credibility  
  • 37. Lifelong Project “Quantum  theory   provides  us  with  a   striking  illustra=on  of   the  fact  that  we  can   fully  understand     a  connec=on     though  we  can  only   speak  of  it  in  images   and  parables.”   -­‐Werner  Heisenberg   hBp://en.wikiquote.org/wiki/Werner_Heisenberg  
  • 38. Ray   Neus   Email:  ray@transformaAonsociety.net   TwiEer:  @RayGallon   LinkedIn:  Ray  Gallon   Google  Plus:  +Ray  Gallon       Blog  –  Rant  of  a  Humanist  Nerd:     hBp://humanistnerd.culturecom.net     Email:  neus@transformaAonsociety.net   TwiEer:  @NewsNeus   LinkedIn:  Neus  Lorenzo     THANK YOU Link  to  Adobe  TCS  recorded  webinars:  hGp://adobe.ly/Pbdp0J