Whether you run a quick or full service restaurant get tips for creating more effective Valentine's Day - or any day - promotions for your business in this presentation. Watch the full webinar on demand to hear tips from industry experts for attracting the right customers and creating great experiences that will keep them coming back all year long. Think of it as relationship counseling for your business.

1. Restaurant Marketing Ideas:
Turn Valentine's Reservations into Repeat Customers

2. Meet Today’s Presenters
Cory Bronson
Hospitality Marketing Professional
John Valentine
Director of National Sales, Swipely
Christopher Hickey
NYC Regional Director, NYSRA
Chat us using
the Q+A panel
to your right
Questions?

3. The average ticket size on Valentine’s Day in
2014 was over $116 per table nationwide.$116
Over one third of Americans go out to eat to
celebrate. That’s over 110 million people!
1/3
Consumers spent over $13.1 billion dollars on
Valentine’s Day in 2014$13.1
Valentine’s Day by the #s

5. Brands crushing Valentine’s promotions
Appealing to the Broken Hearts Club
• One of the best brunch spots in Chicago,
hosts an "Anti-Valentine's Party" which has
come to be a can't miss annual event.

6. Brands crushing Valentine’s promotions
• offered a free entree to people who
pucker up with their loved one on
Valentine's Day
Fast Casual Brands Got Involved

7. The Start of a Beautiful Relationship

8. Ditch the “one & done” approach
focus on building long-term
relationships.
Your event promotion should
target customers based on a
“best-customer” profile.
Plan a better Menu
that focuses on the items
customers love and return for.
Coach your staff to create
memorable experiences that
drive repeat visits.
Event Promotion 101

9. Plan a Better Menu
=
A Winning Menu
What brings
customers back+What’s most
popular
What you
do best +

10. Plan a Better Menu
Do:
• KISS (Keep It Super Simple)
• signature dishes
• cook what your kitchen knows
• streamline execution
• use highest quality ingredients
Don’t:
• try something new
• over complicate preparation
• take risks

11. Get the full story behind your menu
Dishes that people love and
come back for. Build your
V-Day menu from these.
Dishes that people like and
return for - consider giving
one of these a spot on your
V-Day menu.
These are off limits on V-Day and
should probably be 86’d

12. Understand what guests want
before they arrive
• what are they’re preferences?
• when were they last in?
• who was their server?
Don’t: Get too personal
Creating Better Service Experiences

13. “Quiet Intensity”

14. “La Touché Finale”

15. • What kind of restaurant are you?
• Stick to your image
• READ YOUR GUEST
• Obtrusiveness?
• Now is not a time to sell
• Detailing your section
• Owner or a renter?
• UNIFORM!!!!!
Open Service = GOOD Closed Service = BAAAAD
The Basics of Table Service

16. Who to staff on Valentine’s Day?
• What strengths are most
important to success?
• Who has the best performance
record on big event days?
• How can you incentivize top
performers to do even better?

17. Who to staff on Valentine’s Day?

18. 5 things you can do to make V Day a win
It’s not too late…
Create a targeted Facebook ad campaign to boost a popular event
post to people matching your best customer profile.
Offer your highest retaining app as a complimentary bite to all
guests before the meal.
Have your top wine selling server give tips to the rest of your staff
on pairings to sell more wine on V-Day.
Capture more customer contact details on Feb 14 with an entry to
win a complimentary dinner for two.
Plan ahead and invite all reservation holders back for another
special event or offering a complimentary item on their next visit.

19. Start Making Better Decisions
for your Business