REPORT ON BLOG USER IN INDONESIA Research time: 17thJ une –17th July 2013 Based on Nusaresearch’s panellist Research information Research method: Quantitative Research –Online Timing: 17thJune –17thJuly 2013 Sample size: 723 Research area: Nationwide Target: Male & Female aged 17 years old and over Blog user Research objectives: Explore blog user in Indonesia Sampling method: Internet sampling

1. Report date: October 29th, 2013
Creator: Nusaresearch team
REPORT ON BLOG USER IN
INDONESIA
Research time: 17th June – 17th July 2013
Based on Nusaresearch’s panellist

2. A. Research information
 Research method : Quantitative Research – Online
 Timing : 17th June – 17th July 2013
 Sample size : 723
 Research area : Nationwide
 Target : Male & Female aged 17 years old and over
Blog user
 Research objectives : Explore blog user in Indonesia
 Sampling method : Internet sampling

3. A. Research information
72%
28%
Gender
Male Female
46.1
36.5
17.4
Under 20 years old
20 - 29 years old
30 years old and above
Age
22.7
21.6
19.5
11.5
8
7.2
3.9
3.3
1.5
0.3
0.6
0.0 20.0 40.0 60.0 80.0 100.0
Staff
Student
Entrepreneur
Professional
Part timer
Government employee
Work independently
Not working/ Looking for a job
The person who in charge of the household
Retired
Others
Occupation
Unit: %
Unit: %

4. B. Executive summary
A – General blogging data
80.5% respondents are using [Laptop] to access internet
• Most respondents are using [Laptop] (80.5%) for accessing internet, followed by [PC] and [Smartphone]
which respectively account for 59.5% and 56.2%
• [Laptop] is a most widely gadget used on internet access, it gains the highest score in male and female. For
521 males, 78.5% of them are using [Laptop] . For 202 females, 85.6% of them are also using [Laptop].
• Using [Laptop] to access internet is mostly chosen regardless of age groups. The next preferable option is
[Smartphone] for most groups, except respondents aged 30 years old and above which choose [PC].
Most respondents spend about [1 – 2 hour a day] for blogging
• Half of respondents are using their [1 – 2 hour a day] for blogging which respectively at 50.8%.
• [1 – 2 hour a day] is the most choosen time for blogging among male and female.
• The plurality of 723 respondents which divided into 3 age groups are spending time for blogging for [1 – 2
hour a day] with respectively at 49.2%, 39.2% and 57.9%.

5. B. Executive summary
[Everyday], 5 out of 10 respondents are reading people’s blog
• 52.8% of respondents intends to read people’s blog [Everyday]. Followed by, [3 – 4 times per week] at
19.6%.
• 55.7% of 521 males and 45.5% of 202 females read people’s blog [Everyday].
• [Everyday] is mostly chosen by respondents in all three groups: 17 – 19, 20 – 30 and over 30 years old.

6. B. Executive summary
B – Blog Platform Awareness
The top blog platform is [Blogger / Blogspot]
• [Blogger / Blogspot] is the main blog platform which choosen among 82.8% respondents. Meanwhile, the
second position blog platform is [Wordpress] with 45.4%.
• More than 8 out of 10 males and 7 out of 10 females recognize [Blogger / Blogspot] as the main blog
platform in Indonesia. Meanwhile, 9.6% of 521 males choose [Blog Detik] and 12.4% of 202 females
choose [Tumblr].
• [Blogger / Blogspot], [ Wordpress] and [Blog.com] are the top three rank for awareness of blog platform
in all age groups. [Blog Detik] is the next at 7.5% of the 17 – 19 years old group and 10.2% respondents
aged 20 – 29 years old. Meanwhile, [Kompasiana] is the following blog platform voted by more than 11%
respondents aged 30 years old and over.

7. B. Executive summary
[Blogger / Blogspot] is mostly used by 92.9% respondents
• Upon 10 people were asked, there is nearly 9 persons using [Blogger / Blogspot] and the next one is
[Wordpress] with 82.4%. [Blog Detik] is at the third with 55.3%. The lowest is [Movabletype] at 1.8%.
• Both males and females vote [Blogger / Blogspot] with the highest percentage of 92.9% of 521 males and
93.1% of females respectively, followed by [Wordpress] and [Blog Detik]. The following brands are quite
different among these male and female. In particular, there are 41.1% of 521 males and 48% of 202 female
using [Blog.com], although [Blog.com] at the fifth position for female.
• More than 9 out of 10 respondents in all age groups mostly choose [Blogger / Blogspot]. At the fourth
position, while [Blog.com] is chosen by respondents in age group of, 17 – 19, [Kompasiana] is voted by
43.9% respondents aged 20 – 29 and 47.6% respondents aged 30 years old and above.

8. B. Executive summary
The main consideration [Blogger / Blogspot of blog platform used is easy to use
• More than 8 over 10 respondents use blog platform because it is [Easy to use]. Meanwhile, there are 33.7%
of respondents consider their used blog platform because it is [Responsive].
• 87.3% of 521 male sand 87.1% of 202 females judge the blog platforms by its simplicity to be used.
• Among all age groups, they are mostly choose [Easy to use] as the main factor of using blog platform. It
shown by 84.1% of 17 – 19 years old, 90.2% of 20 – 29 years old and 89.7% of 30 years old and above.

9. B. Executive summary
C – Blog’s Topic
Most respondents writes about [Technology]
• A vast majority of 723 surveyed people usually write about [Technology] and the next is [Business] with
percentage of 28.6%. [Technology] still keeps the highest position in terms of Top-of-Mind, respectively
accounting for 16.7%.
• Besides [News] as the major topic category for both gender, there is a particular difference in terms of Top-
of-Mind. For 521 males, [Technology] scores highest at 21.5%, but between 202 females, [Life and
Experience] scores highest at 18.3%.
• Most of respondents choose [Technology] as their main topic of writing at the blog platform, which voted by
34.2% of respondents aged 17 – 19, 35.6% of respondents aged 20 – 29 and 28.6% of respondents aged
30 years old and above.
[Business] is the common topic category for blog platform
• Upon 10 people were asked, there is nearly 3 people writes about [Business] with the percentage of 25.9%,
followed by [Technology] with 14.8%. [Products] gains the lowest percentage of 0.4%.
• [Business] scores highest among gender and age groups. Secondly, [Technology] is chosen in most
groups except for the following groups: female respondents and aged of 30 years old and above. For these
group, [Life and Experience] is the second choice for them.

10. C. Research findings
1. General Blogging Data
2. Blog Platform Awareness
3. Blog’s Topic

11. 80.5
59.5
56.2
21.6
2.2
0.0
20.0
40.0
60.0
80.0
100.0
Laptop PC Smartphone Tablet Phablet
Gadgets to Access Internet
80.5% respondents are using [Laptop] to access internet
Most respondents are using [Laptop] (80.5%) for accessing internet, followed by [PC] and [Smartphone] which respectively
account for 59.5% and 56.2%
 Q. What gadget do you use to access the Internet? [MA] Based on n=723
Gadgets to Access InternetUnit: %

12. [Laptop] is the top gadgets to access internet for gender groups
[Laptop] is a most widely gadget used on internet access, it gains the highest score in male and female. For 521 males, 78.5% of
them are using [Laptop] . For 202 females, 85.6% of them are also using [Laptop].
Gadgets to Access Internet – By Gender
78.5
63.3
55.1
19.6
2.7
0.0 20.0 40.0 60.0 80.0 100.0
Laptop
PC
Smartphone
Tablet
Phablet
n=521
Unit: %
Gadgets to Access Internet
85.6
58.9
49.5
26.7
1.0
0.020.040.060.080.0100.0
Laptop
Smartphone
PC
Tablet
Phablet
 Q. What gadget do you use to access the Internet? [MA] Based on n=723
※ Note: The distribution of gadgets used to access internet varied slightly between male and female due to the different number of
respondents from each gender. (Male=521; Female=202).
n=202

13. [Laptop] is the most common gadgets to access internet among age groups
Using [Laptop] to access internet is mostly chosen regardless of age groups. The next preferable option is [Smartphone] for
most groups, except respondents aged 30 years old and above which choose [PC].
Gadgets to Access Internet – By Age
Laptop PC Tablet Phablet Smartphone
17 - 19 years old (n=333) 79.6 55.6 17.7 1.5 56.5
20 - 29 years old (n=264) 83.0 58.3 23.5 0.0 58.7
30 years old and above (n=126) 77.8 72.2 27.8 1.6 50.0
0.0
20.0
40.0
60.0
80.0
100.0
Unit: %
Gadgets to Access Internet
 Q. What gadget do you use to access the Internet? [MA] Based on n=723
※ Note: The distribution of gadgets used to access internet varied slightly among age groups due to the different number of respondents from each age
group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

14. Spending Time for Blogging
Most respondents spend about [1 – 2 hour a day] for blogging
Half of respondents are using their [1 – 2 hour a day] for blogging which respectively at 50.8%.
 Q. How long do you usually spend time on writing blog? [SA] Based n= 723
[Figure 1.1] Spending Time for BloggingUnit: %
1.4
50.8
30.3
9.3
8.6
0.0
20.0
40.0
60.0
Never 1 - 2 hour a day 3 - 4 hours a day 5 - 6 hours a day More than 6 hours a day

15. Spending time for blogging between male and female group are quite similar
[1 – 2 hour a day] is the most choosen time for blogging among male and female.
Spending Time for Blogging – By GenderUnit: %
Spending Time for Blogging
Never 1-2 hour a day 3-4 hours a day 5-6 hour a day More than 6 hours a day
Male (n=521) 1.3 47.6 30.9 10.4 9.8
Female (n=202) 1.5 58.9 28.7 6.4 4.5
0.0
20.0
40.0
60.0
80.0
 Q. How long do you usually spend time on writing blog? [SA] Based n= 723
※ Note: The distribution of spending time for blogging varied slightly between male and female due to the different number of respondents from each
gender. (Male=521; Female=202).

16. Regardless of age groups, the main time for blogging is [1 – 2 hour a day]
The plurality of 723 respondents which divided into 3 age groups are spending time for blogging for [1 – 2 hour a day] with
respectively at 49.2%, 39.2% and 57.9%.
Spending Time for Blogging – By Age
Spending Time for Blogging
Never 1-2 hour a day 3-4 hours a day 5-6 hour a day
More than 6
hours a day
17 - 19 years old (n=333) 1.8 49.2 30.6 9.0 9.3
20 - 29 years old (n=264) 1.1 39.2 31.8 9.8 8.0
30 years old and above (n=126) 0.8 57.9 26.2 8.7 6.3
0.0
20.0
40.0
60.0
80.0
 Q. How long do you usually spend time on writing blog? [SA] Based n= 723
※ Note: The distribution of spending time for blogging varied slightly among age groups due to the different number of respondents from each age group.
(17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

17. 52.8
13.8
19.6
10.8
2.9
0.0
20.0
40.0
60.0
80.0
100.0
Everyday 5 - 6 times per week 3 - 4 times per week 1 - 2 times per week Less than once per week
Frequency of Reading People’s Blog
[Everyday], 5 out of 10 respondents are reading people’s blog
52.8% of respondents intends to read people’s blog [Everyday]. Followed by, [3 – 4 times per week] at 19.6%.
 Q. How often you read people's blog in the internet? [SA] Based on n=723
Frequency of Reading People’s BlogUnit: %

18. Both gender reads people’s blog [Everyday]
55.7% of 521 males and 45.5% of 202 females read people’s blog [Everyday].
Frequency of Reading People’s Blog – By Gender
55.7
13.6
19.2
9.2
2.30.0
20.0
40.0
60.0
Everyday 5 - 6 times a week 3 - 4 times a week 1 - 2 times a week Less than once a week
45.5
14.4
20.8
14.9
4.5
0.0
20.0
40.0
60.0
Everyday 5 - 6 times a week 3 - 4 times a week 1 - 2 times a week Less than once a week
n=521
n=202
Unit: %
Frequency of Reading People’s Blog
 Q. How often you read people's blog in the internet? [SA] Based on n=723
※ Note: The distribution of frequency of reading people’s blog varied slightly between male and female due to the different number of respondents from
each gender. (Male=521; Female=202).

19. There is not much difference among age groups
[Everyday] is mostly chosen by respondents in all three groups: 17 – 19, 20 – 30 and over 30 years old.
Frequency of Reading People’s Blog – By AgeUnit: %
Frequency of Reading People’s Blog
Everyday 5 - 6 times a week 3 - 4 times a week 1 - 2 times a week Less than once a week
17 - 19 years old (n=333) 54.4 13.8 20.1 9.6 2.1
20 - 29 years old (n=264) 52.7 13.3 20.1 10.2 3.8
30 years old and above (n=126) 49.2 15.1 17.5 15.1 3.2
0.0
20.0
40.0
60.0
80.0
100.0
 Q. How often you read people's blog in the internet? [SA] Based on n=723
※ Note: The distribution of frequency of reading people’s blog varied slightly among age groups due to the different number of respondents from each age
group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

20. C. Research findings
1. General Blogging Data
2. Blog Platform Awareness
3. Blog’s Topic

21. Awareness of Blog Platform
The top blog platform is [Blogger / Blogspot].
[Blogger / Blogspot] is the main blog platform which choosen among 82.8% respondents. Meanwhile, the second position blog
platform is [Wordpress] with 45.4%.
 Q. Which web blog / blog platform do you know in this list below? [MA] Based n= 723
Awareness of Blog Platform
82.8
45.4
12.9
8.9 7.9 6.9 5.3 5.0
1.5 1.2 0.7 0.3 0.3 1.8
0.0
20.0
40.0
60.0
80.0
100.0
Unit: %

22. Both males and females knows about [Blogger / Blogspot]
More than 8 out of 10 males and 7 out of 10 females recognize [Blogger / Blogspot] as the main blog platform in Indonesia.
Meanwhile, 9.6% of 521 males choose [Blog Detik] and 12.4% of 202 females choose [Tumblr].
Awareness of Blog Platform – By Gender
84.3
48.2
12.3
9.6
7.1
5.2
5.0
4.8
1.5
0.8
0.6
0.4
0.4
1.9
0.0 20.0 40.0 60.0 80.0 100.0
Blogger/ Blogspot
Wordpress
Blog.com
Blog Detik
Kompasiana
Webs
Weebly
Tumblr
Live Journal
Squarespace
Bravenet
Typepad
Movabletype
Others
n=521
Unit: %
Awareness of Blog Platform
79.2
38.1
14.4
12.4
9.9
6.9
5.4
5.0
2.5
1.5
1.0
0.0
0.0
1.5
0.020.040.060.080.0100.0
Blogger/ Blogspot
Wordpress
Blog.com
Tumblr
Kompasiana
Blog Detik
Webs
Weebly
Squarespace
Live Journal
Bravenet
Typepad
Movabletype
Others
n=202
 Q. Which web blog / blog platform do you know in this list below? [MA] Based n= 723
※ Note: The distribution of awareness of blog platform varied slightly between male and female due to the different number of respondents from each
gender. (Male=521; Female=202).

23. There is not much difference in awareness of blog platform among age groups
[Blogger / Blogspot], [ Wordpress] and [Blog.com] are the top three rank for awareness of blog platform in all age groups.
[Blog Detik] is the next at 7.5% of the 17 – 19 years old group and 10.2% respondents aged 20 – 29 years old. Meanwhile,
[Kompasiana] is the following blog platform voted by more than 11% respondents aged 30 years old and over.
Awareness of Blog Platform – By AgeUnit: %
Awareness of Blog Platform
Blogger/
Blogspo
t
Wordpre
ss
Blog.co
m
Blog
Detik
Kompas
iana
Tumblr Weebly Webs
Live
Journal
Squares
pace
Bravene
t
Movable
type
Typepa
d
Others
17 - 19 years old (n=333) 83.2 45.3 10.5 7.5 6.3 10.2 3.6 5.1 1.5 1.5 0.9 0.0 0.6 2.4
20 - 29 years old (n=264) 84.5 45.5 13.6 10.2 8.0 4.2 5.3 4.9 1.9 1.1 0.4 0.4 0.0 1.9
30 years old and above (n=126) 78.6 45.2 17.5 9.5 11.9 4.0 7.9 6.3 0.8 0.8 0.8 0.8 0.0 0.0
0.0
20.0
40.0
60.0
80.0
100.0
 Q. Which web blog / blog platform do you know in this list below? [MA] Based n= 723
※ Note: The distribution of awareness of blog platform varied slightly among age groups due to the different number of respondents from each age group.
(17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

24. Blog Platform Used
[Blogger / Blogspot] is mostly used by 92.9% respondents
Upon 10 people were asked, there is nearly 9 persons using [Blogger / Blogspot] and the next one is [Wordpress] with 82.4%.
[Blog Detik] is at the third with 55.3%. The lowest is [Movabletype] at 1.8%.
 Q. What platform do you use for writing blog? [MA] Based on n=723
Blog Platform Used
92.9
82.4
55.3
43.0 42.3
33.6
27.4
23.2
18.0
6.9 5.9 4.3 1.8 2.4
0.0
20.0
40.0
60.0
80.0
100.0
Unit: %

25. There is similarity between male and female group
Both males and females vote [Blogger / Blogspot] with the highest percentage of 92.9% of 521 males and 93.1% of females
respectively, followed by [Wordpress] and [Blog Detik]. The following brands are quite different among these male and female.
In particular, there are 41.1% of 521 males and 48% of 202 female using [Blog.com], although [Blog.com] at the fifth position for
female.
Blog Platform Used – By Gender
92.9
82.0
52.8
41.1 39.2
29.2 27.8 22.1 16.1
5.8 5.0 4.0 1.7 2.3
0.0
50.0
100.0
93.1
83.7
61.9
50.5 48.0 45.0
26.2 26.2 22.8
11.9 6.4 5.0 2.0 2.5
0.0
50.0
100.0
n=521
n=202
Unit: %
Blog Platform Used
 Q. What platform do you use for writing blog? [MA] Based on n=723
※ Note: The distribution of blog platform used varied slightly between male and female due to the different number of respondents from each gender.
(Male=521; Female=202).

26. [Blogger / Blogspot] scores highest across age groups
More than 9 out of 10 respondents in all age groups mostly choose [Blogger / Blogspot]. At the fourth position, while
[Blog.com] is chosen by respondents in age group of, 17 – 19, [Kompasiana] is voted by 43.9% respondents aged 20 – 29 and
47.6% respondents aged 30 years old and above.
Blog Platform Used – By AgeUnit: %
Blog Platform Used
Blogger/
Blogspot
Wordpre
ss
Blog
Detik
Kompasi
ana
Blog.co
m
Tumblr Webs Weebly
Live
Journal
Squares
pace
Typepad
Bravene
t
Movable
type
Others
17 - 19 years old (n=333) 91.9 83.2 54.7 39.0 42.9 39.6 29.7 20.7 19.8 8.4 6.6 3.9 1.8 2.7
20 - 29 years old (n=264) 95.1 83.0 56.8 43.9 42.4 29.5 25.4 24.2 16.7 5.7 6.1 2.3 1.9 3.0
30 years old and above (n=126) 91.3 79.4 54.0 47.6 44.4 26.2 25.4 27.8 15.9 5.6 4.0 9.5 1.6 0.0
0.0
20.0
40.0
60.0
80.0
100.0
 Q. What platform do you use for writing blog? [MA] Based on n=723
※ Note: The distribution of blog platform used varied slightly among age groups due to the different number of respondents from each age group. (17-19
y/o=333; 20-29 y/o=264; 30 y/o and above=126).

27. 87.3
64.7
61.1 60.4
55.5
46.2
42.9
37.6
35.1 33.7
2.1
0.0
20.0
40.0
60.0
80.0
100.0
Easy to use Popular Many user Many
template
option
Interesting
display
Integrated to
social media
Good
structure
Many plug-in
option
Responsive Mobile app
available
Others
Consideration of Blog Platform Used
The main consideration of blog platform used is easy to use
More than 8 over 10 respondents use blog platform because it is [Easy to use]. Meanwhile, there are 33.7% of respondents
consider their used blog platform because it is [Responsive].
 Q. Why you choose that blog platform? [MA] Based on n=723
Consideration of Blog Platform UsedUnit: %

28. Regardless of gender, [Easy to use] is the dominant consideration of blog
platform used
87.3% of 521 males and 87.1% of 202 females judge the blog platforms by its simplicity to be used.
Consideration of Blog Platform Used – By Gender
87.3
67.2 64.7 62.4
56.4
45.7 45.3 41.8
35.3 33.2
1.7
0.0
20.0
40.0
60.0
80.0
100.0
Easy to use Popular Many
template
option
Many user Interesting
display
Integrated to
social media
Good
structure
Many plug-in
option
Responsive Mobile app
available
Others
87.1
58.4 57.9 53.0 49.5 47.5
36.6 35.1 34.7
26.7
3.0
0.0
20.0
40.0
60.0
80.0
100.0
Easy to use Popular Many user Interesting
display
Many
template
option
Integrated to
social media
Good
structure
Mobile app
available
Responsive Many plug-in
option
Others
n=521
n=202
Unit: %
Consideration of Blog Platform Used
 Q. Why you choose that blog platform? [MA] Based on n=723
※ Note: The distribution of consideration of selected blog platform varied slightly between male and female due to the different number of respondents
from each gender. (Male=521; Female=202).

29. There is minor difference among age groups
Among all age groups, they are mostly choose [Easy to use] as the main factor of using blog platform. It shown by 84.1% of 17 –
19 years old, 90.2% of 20 – 29 years old and 89.7% of 30 years old and above.
Consideration of Blog Platform Used – By AgeUnit: %
Consideration of Blog Platform Used
Easy to
use
Popular Many user
Many
template
option
Interesting
display
Integrated
to social
media
Good
structure
Many
plug-in
option
Responsiv
e
Mobile app
available
Others
17 - 19 years old (n=333) 84.1 65.2 63.4 57.7 60.7 41.1 42.6 34.5 33.6 30.9 1.5
20 - 29 years old (n=264) 90.2 61.7 56.4 64.8 53.8 51.9 42.0 42.0 32.2 36.7 3.0
30 years old and above (n=126) 89.7 69.8 65.1 58.7 45.2 47.6 45.2 36.5 45.2 34.9 1.6
0.0
20.0
40.0
60.0
80.0
100.0
 Q. Why you choose that blog platform? [MA] Based on n=723
※ Note: The distribution of of consideration of selected blog platform varied slightly among age groups due to the different number of respondents from
each age group. (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

30. C. Research findings
1. General Blogging Data
2. Blog Platform Awareness
3. Blog’s Topic

31. Topic Category
Most respondents writes about [Technology]
A vast majority of 723 surveyed people usually write about [Technology] and the next is [Business] with percentage of 28.6%.
[Technology] still keeps the highest position in terms of Top-of-Mind, respectively accounting for 16.7%.
 Q. What topic do you love to write in your blog? [FA] Based n= 723
Topic Category
Techn
ology
Busin
ess
Life
and
Experi
ence
Knowl
edge
News
Health
y
Tips
Entert
ainme
nt
Gadg
et
Fashi
on /
Lifesty
le
Comm
unity
Music,
Film
and
Books
Travel
ing
Sports
Econo
mics
Culina
ry
Produ
cts
Job Politic
Other
s
TOM 16.7 8.6 9.8 9.5 4.3 6.2 3.7 4.4 4.3 3.5 5.3 3.6 3.3 2.9 1.8 1.9 1.5 1.7 2.1 4.8
Total Spontaneous 33.7 28.6 24.9 21.4 17.3 15.1 13.1 11.9 10.2 10.2 8.3 9.7 7.2 7.3 6.5 5.3 5.3 4.8 4.1 16.2
0.0
20.0
40.0
60.0
80.0
100.0
Unit: %

32. [News] leads the main topic category for male and female
Besides [News] as the major topic category for both gender, there is a particular difference in terms of Top-of-Mind. For 521
males, [Technology] scores highest at 21.5%, but between 202 females, [Life and Experience] scores highest at 18.3%.
Topic Category – By GenderUnit: %
Topic Category
News
Techn
ology
Politic
Fashio
n /
Lifesty
le
Econo
mics
Busin
ess
Comm
unity
Sports
Traveli
ng
Cullin
er
Entert
ainme
nt
Tips
Health
y
Music,
Film
and
Books
Knowl
edge
Job
Produ
cts
Gadge
t
Life
and
Experi
ence
Others
TOM 4.8 21.5 2.5 1.2 1.7 9.4 6.0 3.8 3.3 1.3 4.4 4.2 5.2 2.7 9.6 1.2 1.7 5.0 6.5 4.0
Total Spontaneous 40.5 33.2 20.5 20.3 18.2 15.9 14.6 13.2 12.3 10.7 8.4 8.3 6.7 7.1 5.0 5.0 4.2 3.5 3.3 9.2
0.0
25.0
50.0
n=521
News
Techn
ology
Politic
Fashio
n /
Lifesty
le
Econo
mics
Busin
ess
Comm
unity
Sports
Traveli
ng
Cullin
er
Entert
ainme
nt
Tips
Health
y
Music,
Film
and
Books
Knowl
edge
Job
Produ
cts
Gadge
t
Life
and
Experi
ence
Others
TOM 3.0 4.5 1.0 9.4 2.0 6.4 3.5 0.5 3.5 3.5 5.9 2.5 8.9 5.9 9.4 3.0 1.0 2.5 18.3 5.4
Total Spontaneous 36.6 27.7 23.8 19.8 16.8 16.8 16.3 14.9 13.4 14.9 10.4 9.4 7.9 6.4 5.0 5.0 5.9 2.0 2.5 8.4
0.0
25.0
50.0
n=202
 Q. What topic do you love to write in your blog? [FA] Based n= 723
※ Note: The distribution of topic category varied slightly between male and female due to the different number of respondents from each gender.
(Male=521; Female=202).

33. [Technology] is the foremost category for age groups.
Most of respondents choose [Technology] as their main topic of writing at the blog platform, which voted by 34.2% of
respondents aged 17 – 19, 35.6% of respondents aged 20 – 29 and 28.6% of respondents aged 30 years old and above.
Topic Category – By AgeUnit: %
Topic Category
17 – 19 years old
(n=333)
20 – 29 years old
(n=264)
30 years old and
above
(n=126)
News TOM 4.5 4.5 3.2
Total Spontaneous 20.7 16.7 9.5
Technology TOM 18.0 18.6 9.5
Total Spontaneous 34.2 35.6 28.6
Life and Experience TOM 12.6 7.6 7.1
Total Spontaneous 26.1 23.5 24.6
 Q. What topic do you love to write in your blog? [FA] Based n= 723
※ Note: The distribution of topic category varied slightly among age groups due to the different number of respondents from each age group.
(17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

34. Favorite Topic Category
[Business] is the common topic category for blog platform
Upon 10 people were asked, there is nearly 3 people writes about [Business] with the percentage of 25.9%, followed by
[Technology] with 14.8%. [Products] gains the lowest percentage of 0.4%.
 Q. Include in what category your most favorite topics? [FA] Based n= 723
Favorite Topic Category
25.9
14.8
7.6 7.2 5.7 4.7 3.5 3.5 3.2 3.0 3.0 2.8 2.6 2.6 2.5 2.2 1.5 1.0 0.4 2.4
0.0
20.0
40.0
60.0
Unit: %

35. There is a modest difference among gender and age groups
[Business] scores highest among gender and age groups. Secondly, [Technology] is chosen in most groups except for the
following groups: female respondents and aged of 30 years old and above. For these group, [Life and Experience] is the second
choice for them.
Favorite Topic Category – By Gender and AgeUnit: %
Favorite Topic Category
Business Technology News Life and
Experience
Gender
Male (n=521) 30.3 17.3 6.7 5.8
Female (n=202) 14.4 8.4 9.9 10.9
Age
17 – 19 years old (n=333) 19.8 16.5 9.0 7.8
20 – 29 years old (n=264) 27.7 16.3 6.8 6.1
30 years old and above
(n=126)
38.1 7.1 5.6 7.9
 Q. Include in what category your most favorite topics? [FA] Based n= 723
※ Note: The distribution of favorite topic category varied slightly between male and female and among age groups due to the different number of
respondents from each gender and age groups (Male=521; Female=202) ; (17-19 y/o=333; 20-29 y/o=264; 30 y/o and above=126).

36. PT. Nusaresearch is 100% Japanese invested. Our main professions are ‘Online market research’, ‘Web
creative’ and ‘Web marketing’. Online research is conducted based on Nusaresearch – our actively
managed over 56,000 members panel with various segmentations across Indonesia.
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» Email: info@nusaresearch.com
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The copyright of this report belongs to PT. Nusaresearch. The results (analyzing, wording, data, tables and
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