2. Contents
- Definition of Off-Page SEO
- Importance of Off-Page SEO
- Benefits of Off-Page SEO
- Factors that affects Off-Page SEO
- Some useful strategies of Off-Page SEO
3. Definition
- activities you can perform
outside the boundaries of
your website to improve
the position of a web site
in the search engine
results page (SERPs)
4. Importance
- Affects the position of your website on the search engine results
page
- A web site that is high quality and useful is more likely to have
references (links) from other websites
5. Benefits
- Increase ranking → higher in the SERPs & traffic
- More exposure → higher rank means higher
exposure
- Increase PageRank → increase the importance of
a website in the eyes of
Google
→ scale of 0-10
6. Factors that affect SEO-off page
Number of inbound links
➔ Check your traffics in
“Traffic Travis”
BUDGET-DELIGHT
7. Factors that affect SEO-off page
Anchor text to specific pages
➔ Long tail keywords: e.g., "best quality
pre-owned brand name items" "best
price pre-owned brand name items"
➔ Your personal name: This usually
occurs when creating comment links
➔ Naked URL: e.g.,
http://www.traffictravis.com,
www.traffictravis.com
➔ Brand/Business Name
➔ Generic calls to action: e.g., "read more" or
"click here"
8. Factors that affect SEO-off page
Quality of links → High website valuable
➔ High PR websites.
➔ .edu or .gov websites.
➔ Authority sites in your niche. A websites that highlight outstandingly in the
search results of your keywords or relative keywords
➔ Sites that have been exposed for a long time
➔ Relevant site (relevant to your topic)
◆ Budget-delight items and Jeban.com or beauty blogs
9. Factors that affect SEO-off page
Link building speeds
DO NOT PUMP
YOUR TRAFFICS !
11. - Setting up multiple social media platforms
- Being active on social media and constantly posting
Keyword-rich content
- Make sure that you show up in search by using
hashtags
★ Create a community of followers
★ Get more back links
★ Make your website, business popular
Social Media Engagement
12. Blogging
- Create a unique post
- Top Lists
- How to..
- Viral Videos
★ Gain more credit from a search engine point of view
★ Build Relationship with customer (CRM)
13. - Reach out the bloggers that can help
brand become an influence to readers
- Craft a solid content that is unique
★ High quality backlinks
★ Increase site’s exposure and authority to
a wider audience
Guest Blogging
14. Forum marketing
- Participating in forum discussion belong to your
niche and start posting in forum
- Add targeted keyword and website link in the
signature
★ Gain backlink every time you post
★ Generate direct traffic
15. Question and Answer
- Answer question related to your business on High
PR questions and answers sites
- Yahoo Answers
- Quora.com
- Answers.com
16. Write Reviews
- Business review sites
- Yelp!
- Google
- Ask satisfied customers and close friends to write
the powerful reviews on these sites
★ Develop a strong online reputation
17. Acquire Newsletter Link
- Good sources of information from publishers
- Curated list of links of Top articles
- Preview of a new blog post
★ Distribute its own content massively to a different
audience
★ The readers have potential to be brand advocates
