WYZ is a dialogue marketing agency, specialized in 1:1 communication. We converting the contact between brands and consumers into a valuable dialogue. https://wyz.be

1. General Slide Deck
February 2016

2. “ Every customers’ contact
is an opportunity ”

3. “ Who we are … ”

4. WYZ
• Dialogue marketing agency,
specialized in 1:1 digital communication
• JointVenture – startup Wijs & YourZine
• Wijs (BE)
• Yourzine (NL)
• Independent specialized business unit ofWijs
https://wyz.be

5. Wijs
• Digital agency
• Location Gent (BE)
• +/- 60 employees
https://wijs.be

6. Yourzine
• Dialogue marketing
• Location 's – Hertogenbosch (NL)
• +/- 70 employees
• Part of the “Digital United” group
www.yourzine.nl

7. Wyz team
Yves Vande Velde
Sales & Marketing
Peter Devos
Project Management
Sven Vandevenne
Development & Design

8. “ What we do … ”

9. “ Converting the contact
between brands and consumers
into a valuable dialogue “

10. Dialoog marketing
Personalized digital 1:1 communication
• enhanced e-mail marketing
• Marketing automatisation
• CRM marketing
• Database driven
• Loyalty marketing …

11. “Dialoog marketing” as part of digitale marketing
E-mail
CRM
Big Data
Marketing Automation
DIALOOG
Marketing
Blog Conversion
Optimalisation
SEO
SEA
Integration Offline
Marketing
Social Media
Content
Marketing
Digitale
Marketing
Strategie

12. Communication basics
• The right message,
• on the right moment,
• to the right person,
• via the right channel,
• on the right place.
Personalization makes the difference
Offline / Online
The same basics

13. The evolution of “push” marketing
OUT bound only IN-OUT bound fusion
one-to-many
one-to-some
manual selected
one-to-one
Triggered
one-to-one

14. • Strategy
• Concept
• Campaign
• Realization
Advice and optimization
of the “personalized dialogue”
between brands and customers

15. GET
KEEP
GROW
Our basic model
● flowchart of all moments of contact
● Online and Offline
● Activation and identification consumer
Explosive growth in qualitative data
● Analysis of insights
● building a valuable, sustainable and relevant dialogue
● ‘tailored’ offer for the consumer in real time
Unique insights in real time, for each and every channel
● Develop a customer contact program
● Continuous connection between brand and consumer
● Tested every day in terms of increasing customer value
a positive ROI

16. Our Core services
Customer Contact Strategy
Concept development
Campaign management
DataAnalysis
HTML Design
Development
Testing & follow up
System
integratation
Consumer
insights
Customer Value
Management
E-mail
marketing
Omni Channel
Activation
Conversion
Optimalization
Mobile Loyalty
Workshops / Inspiration sessions

17. OurValues
Privacy : discretion and respect
Omni-channel : its more than email
Implementing innovative technology
Personalization is the natural solution for spam
The dialogue Sommeliers

18. What if we could help you with
● 360 Customer VIEW’s, based on the existing CRM infrastructure.
● Matching all the customer data through the different channels.
● Converting your Big Data Lake data into persona’s and customer profiles
● Input of your CMS infrastuctuur based on predictive insights.
● Upgrade and extend your Selligent license with creative templates and premium execution of campaigns.
● Explaining internally your company the value of using CRM and its added value.

19. “ Cases ”

20. Ikea
movers
Samsung
energie
vreters
Samsung
welcome
Retail
Albert
Heijn
Efteling
CZ
Ziekenzorg

21. Yves Vande Velde
WYZ, Dialogue Marketing
Sales & Marketing manager
+32 474 83 73 49
be.linkedin.com/in/yvandevelde
Voorhavenlaan 31/003 - 9000 Gent
https://wyz.be