Aalto Global Impact organized together with the New Global an event called Co-creating Business Ecosystems in Emerging Markets on 17th of June. The event was hosted by Fortum.

1. A
Na%onal
Approach
to
Inclusive
Business
with
the
BoP
Mike
Debelak
Finland
17th
June
2014

2. 2
Introducing
Inclusive
Business
Sweden
Our
Mission
Engage
and
support
organisa/ons
in
sustainable,
innova/ve
and
inclusive
business
models
at
the
base
of
the
pyramid
Who
Are
We?
The
na/onal
centre
for
the
advancement
of
inclusive
business
ini/a/ves
at
the
base
of
the
pyramid
Our
Vision
Industry
collabora/ng
with
other
organisa/ons
to
meet
the
developmental
needs
of
the
BoP
while
themselves
benefi/ng
from
the
involvement
in
these
markets

3. 3
Overview
• Inclusive
business
in
Sweden
• The
Inclusive
Business
Agenda
–
a
naEonal
approach

4. 4
Inclusive
business
iniEaEves
can
be
delivered
through
global
consorEums…
• SeIng
global
standards
for
BeKer
CoKon,
and
bringing
together
coKon’s
complex
supply
chain,
from
farmers
to
retailers
• Aims
to
have
1
million
BeKer
CoKon
farmers
producing
over
2.5
million
metric
tonnes
of
BeKer
CoKon
by
2015
Global
partnership
with
mulE-­‐naEonal
companies
Supported
by
network
of
funding
partners

5. 5
…
corporates…
• “Deeper
into
the
Pyramid”
• Mission:
Making
food
safe
and
available,
everywhere,
for
everyone
• Co-­‐creaEng
with
their
customers
• “ConnecEng
for
Change”
• Mission:
Affordable
access
for
mobile
phones,
broadband
and
the
cloud
• Co-­‐creaEng
through
public-­‐private
partnerships
• 500
000
people
connected
in
the
12
countries
in
Sub-­‐Saharan
Africa

6. 6
…
and
social
businesses
Emerging
COOKING
SOLUTIONS

7. 7
So
the
quesEon
is…
What
do
Swedish
businesses
need
in
order
to
innovate,
co-­‐
create
and
succeed
in
BoP
markets?

8. 8
Overview
• Inclusive
business
in
Sweden
• The
Inclusive
Business
Agenda
–
a
naEonal
approach

9. 9
Inclusive
Business
Agenda
Purpose
Formulate
a
strategic
research,
innovaEon
and
acEon
agenda
for
engaging
Swedish
organisaEons
with
BoP
opportuniEes.
Basic
Needs
of
the
BoP
e.g.
food
and
agriculture,
clean
water,
health
and
hygiene,
energy,
housing,
transporta/on,
communica/ons,
environmental
management,
job
crea/on,
entrepreneurship,
etc
Swedish
Capability
e.g.
energy,
ICT,
manufacturing,
healthcare,
automo/ve,
science
and
technology,
infrastructure,
financial
services,
research
ins/tutes,
innova/on
capabili/es,
social
services,
etc
Collabora?ve
research,
innova?on
and
ac?on
Supported
by…

10. 10
A
CollaboraEve
Approach
Workshop
2
March
2014
60
par/cipants
Workshop
1
February
2014
120
par/cipants

11. 11
Inclusive
Business
Agenda
–
Our
Strategy
Why
High
potenEal
to
leverage
Swedish
capability
to
meet
the
needs
of
the
BoP
Co-­‐crea?ng
inclusive
business
models
for
mutual
benefit
High
potenEal
for
the
Swedish
economy
to
grow
and
innovate
–
sustainably
Who
What
How
• Companies
• Innovators
and
entrepreneurs
• NGOs
• Government
• InsEtutes
and
academia
• Financiers
• Network
organizaEons
• Development
agencies
• Embassies
and
trade
orgs
• Foreign
partners
…
co-­‐crea/ng
with
“the
BoP”
SupporEve
framework
Needs-­‐based
sectors
&
ambiEons
• Linking
plaforms
and
players
• Online
and
offline
plaforms
• Networking
/
partnering
forums
• Co-­‐creaEon
with
the
BoP
• Tools
and
databases
• Access
to
finance
and
support
services
• Link
and
align:
Research
ó
InnovaEon
ó
Inclusive
business
models

12. 12
SupporEve
Framework
• Deep
understanding
of
markets
and
contexts
• CollaboraEve
/
parEcipatory
research
• Two-­‐way
learning
• Research
provides
foundaEon
for
innovaEon
and
acEon
• Learn
by
doing
• Needs-­‐based
/
user-­‐driven
innovaEon
• Inclusive
innovaEon
-­‐
innovate
and
find
soluEons
with
the
BoP
• Present
in
target
markets
-­‐
local
engagement
criEcal
• Sharing
experience,
ideas,
technology
Knowledge
development
and
exchange
CollaboraEve
innovaEon
Networking
and
partnerships
Financing
and
support
SupporEve
framework
• Early
stage
support
needed
for
social
entrepreneurs
• Should
strive
to
become
good
investments
–
aKract
investors
• MulEple
finance
sources:
Agencies,
donors,
private
investors,
crowd
funding,
etc
• Support
scaling
• Strong
partnerships
criEcal
for
scalable
and
profitable
business
models
• Partners
link
in
with
BoP
• CollaboraEve
community
sharing
ideas,
opportuniEes
and
resources
• Leverage
local
resource
pools
(chambers,
embassies,
immigrants,
etc)

13. 13
Needs-­‐based
sectors
Energy
ICT
Water
&
SanitaEon
Healthcare
Agriculture
Environmental
and
waste
services
Forestry
Research
and
external
input
8
Focus
Sectors
Workshop
/
par?cipant
output
Manufacturing

14. 14
Double
productivity of
small-scale
agriculture
How?
How?
How?How?
How?
The
Next
Step:
Challenge
clusters
Agriculture
(an
example)
CollaboraEve
cluster
of
organisaEons
with
sector
focus
Set
ambiEous
global
challenge
that
agenda
/
parEcipants
can
aspire
to
Develop
research,
innovaEon
and
support
iniEaEves
towards
the
goal

15. 15
Key
learnings
" Co-­‐creaEon
and
partnering
criEcal
components
of
a
successful
BoP
strategy
" Yes
–
need
to
co-­‐create
with
the
BoP,
but
also
need
to
partner
with
other
organisaEons
(business,
government,
NGOs)
" Need
to
take
a
collaboraEve
approach
to
research,
innovaEon
and
acEon
in
this
space

16. 16
Thank
you
QuesEons?
mike.debelak@inclusivebusiness.se
www.inclusivebusiness.se