1. Pinnacle TeleServices Private Limited.
Ezee SMS Ezee Voice IntoFone EyesCandy
Ezee Conference Digital Media

2. Company Overview
Company Background & History
Incorporated in 2008 we are India’s leading Mobile Messaging Operator &
Value Added Services (VAS) Provider with Clear Focus in delivering
communication and engagement tools on the Telecom, Internet, Digital and
Over the Air (OTA) Media
By virtue of our stringent Work processes we are a ISO 9001 : 2008 and ISO / IEC
27001 : 2005 Certified Company.
We provide seamless and integrated end to end solutions on various platforms
like
• SMS
• Mobile Applications
• Social Media / Mobile Internet
• Radio Frequency Identification & Blue Casting
Today we are a leading Mobile Messaging Operator & Value Added Services
(VAS) Provider with a clear focus on delivering communication and engagement
tools on the Telecom, Internet, Mobile, Digital and Over the Air (OTA) Media.
The Solutions arm of Pinnacle is one of the acknowledged and advanced IT
Solution Providers in the Telecom and Brand Space in India.

3. • 6 Branches across India
• Team Size of 300+ Professionals
• 50 Major Channel Partners
• Over 6000 Clients
Nagpur Mumbai Pune Hyderabad Gurgaon Ahmedabad

4. Leadership Team
• Ashish Srivastava (Director), 41 years, is an Electronic Engineering graduate having 19 years of experience in Technology &
Media space. He is responsible for company strategies, Alliances & Technology.
• Rajesh Banerjee (Director), 38 years, PGDBM in marketing, having 18 years of experience in channel management & new
product development. He is responsible for Sales, NPD & Operations
• Amit Srivastava (Director), 37 years, is an Engineering graduate & Post Graduation in Marketing & Financial Management
having 17 years of experience in sales & finance. He is responsible for Finance & Admin.
• Anurag Srivastava (Director), 33 years, has a PGDBM in Marketing Management with 12 years of experience Sales &
Relationship Management. He is responsible for Sales, Relationship Management and Channel Partner Development.

5. Our Team
• A Qualified Young, Dynamic and Agile Team.
• Cumulative industry and domain experience of more than 100 man yrs.
• A Management Team who believe in “T.E.A.M = Together everyone achieves more.”
• A 31 member strong Technology team who believe in “Technology is to make impossible things possible.”
• A 30 member strong Client Servicing & Sales Team who believe in
“Quality of a service or product is not what you put into it, It is what the client or customer gets out of it.”
• A 39 member strong Support & Ops Team who believe in “Customer service is not a department, it's an Attitude!”

6. Our Work Culture
HAPPY CUSTOMERS
• Support our Customers for creating engagement with their existing and prospect stake holders
to drive business growth.
• Ensure that our Customers get Value for Money.
• Create a “WOW” experience in every task done for our customers.
• Deliver “ON TIME - EVERY TIME”.

7. Our Growth Story
2008 2009 2010-2012
• Pinnacle TeleServices Private Limited starts operations from Nagpur.
• Alliance with Leading Telecom Provider for procurement of dedicated bandwidth for 50 TPS
(SMS Submissions per Second)
• Voice Based Out Bound Dialer services launched with 25 Dedicated PRI.
2008 • Launched Short Codes Services for 2 Way Messaging and Customer Engagement
• Expansion by adding 4 offices in Mumbai, Gurgaon , Pune and Ahmedabad
• Setup a Dedicated Research & Development team to work on SMSC ,Emerging Rfid and Blue
Casting Technologies.

8. Our Growth Story
2008 2009 2010-2012
• SMS Capacity increased by 1200% from 50 TPS to 600 TPS (SMS Submissions per
Second)
• Expansion by adding Channel Partners across the nation
• Bagged Contracts to delivering VAS Services on a Software as Service Model with
major Telco's.
2009
• Launched Services on Radio Frequency Platforms (RFID) and Blue Casting.

9. Our Growth Story
2008 2009 2010-2012
• Integrated SS7 connectivity with leading Telecom Service Provider and deployed 1000 Tps state
of the art SMSC Gateway to increase service levels and customer satisfaction.
• Set Up a Digital and Mobile Team, Started Long Code Services.
• Successfully experimented Subscription Based Information Content using Scratch Cards.
Launched Comprehensive Content Aggregation and Delivery Platform.
• Launched Child Care Card for Vaccination Alerts.
• Developed and Deployed Multiple Mobile Applications and Integrated Campaigns for various
Brands and Enterprises.
2010-2012
• Invited by the Health Department of Govt of Bihar to use our Technology Expertise to promote
“Child Vaccination Program”.
• Mobile Application Developed by Pinnacle wins the NASSCOM “BEST IT INTEGRATED USER” Award.

10. What we do
Online Bulk SMS (Text & Binary) SMPP and HTTP Platforms
Short Code & Long Code Services WAP Push
Picture SMS Flash SMS
Multi-Lingual Support User Friendly Web Interface

11. What we do
Augmented Reality Applications Mobile Commerce
Cross Platform Application Development M-Couponing
Mobile Application Distribution Mobile Loyalty Programs
Mobile Advertising Wap Based Micro Sites

12. What we do
IVRS Inbound Text-to-Speech
MANAGED VOICE SERVICES
Tele-Voting Outbound Speech-to-Text
Customized Intelligent IVRS Tele Voting Solutions
Toll Free / IN Solutions Tele Banking Solutions
10 Digit Support Solution Turnkey Call Center Solutions
DTMF & Voice Recognition Support Collaborative Audio Call Conferencing

13. What we do
IVRS Inbound Text-to-Speech
MANAGED VOICE SERVICES
Tele-Voting Outbound Speech-to-Text
Facebook Page Management Twitter Feed Management
Facebook Applications Google Ads
Facebook Ads You Tube Channel Management
Web Banner Ad Campaigns You Tube Content Support

14. What we do
Possibility of having Unique ID Writing Capability
On the Fly Reading Durability of the ID
High Speed Data Capture Read - Write Tags
Simultaneous Multi -Tag Reading Error free Wireless Data Transmission

15. What we do
Pinnacle Vehicle Tracking System
Secure Online Application Total Information Integrity
Over the Air Firmware Up-gradation GPS Antenna ON and OFF Alarm
Authorization for Web Application User Authentication
Assign Privileges for Different Users 24x7 Web Service and Support

16. What we do
Pinnacle Child Care Card
All Vaccination Alerts Greeting and Birthday Wishes
Voice Call Alerts Database Management
Events and Offers Alerts Additional Revenue Generation
Health Camp Alerts Alerts in Regional Languages

17. Core Offerings
SMS
 Bulk SMS Push Services
 2 Way Messaging Solutions
Voice
 Customized Intelligent IVRS Services
 Toll Free / IN Solutions
 10 Digit Support Solution
 DTMF & Voice Recognition Support
 Audio Call Conferencing
Telecom VAS –
 Mobile Radio
 USSD
 MT – SMSC
 SMS Chat
 SMS Gateway
 CTC
 Subscription / Search Engines
Integrated Marketing Initiatives
 Creative Engagement
 Brand Activations
 End to End Implementations
 Real time Campaign Analysis
 Database Profiling
 Web Click to Call

18. Core Offerings
 Types of Mobile Applications
 Augmented Reality
 Content aggregation
 Mobile Commerce
 LBS
 Utility Services
 Social Engagement
 Mobile Application Hosting
 Operator Decks
 On Device Portals
 App Stores
 Social Media
 Facebook Apps / Page Management
 You Tube Channels
 Twitter
 Google +
 Desktop Widgets

19. Vertical Serviced
Media Agencies Educational Institutes FMCG Service Industry
Real Estate Government Bodies Health Care
BFSI Telecom Industry Logistics Automobile Industry

20. Major Verticals - SMS
•Govt. Organisations • B2C portal
•Mutual funds company • B2B portal
•Stock Broker • IT hardware company
•Pharmaceutical company • IT software company
•FMCG company • Private general insurance company
•Aluminium manufacturing • Radio channel
•Speciality and Agri-chemicals • Direct marketing company
•Paints and chemicals company • Tyres company
•Domestic call centre company • Educational services
•Private direct-to-home service provider • Private life insurance company
•Logistics and courier company

21. Similar Work done for government entity and a Large Bank
Solution Overview
2 Way SMS Activity for Bharat Co-operative Bank (Mumbai) LTD.
2 Way SMS Activity for Andhra-Pradesh Electricity Board
SMS flow Activity for Bank of America

22. Pinnacle - Web SMS Gateway
Benefits to the Client
Pinnacle
Application Bulk SMS SMSC
Server
Gateway  It can be used by
Application Marketing agencies /
Server Enterprises / SMEs to push
Application SMPP SMPP out SMS in bulk
Server Client Server
Database
 Supports multiple
connectivity options. SMPP
/ XML / HTTP connections
to SMSC
Supports -  Supports creation of
- Binary SMS distributors and retailers
- Long SMS (800 Char.) for creation of the supply
chain of bulk SMS business.
- Flash SMS
- WAP Push  Supports configurable CLI
- Regional Language (Hindi) SMS options to change the CLI
- Business Card Push to any text as per the client
requirement.

23. Pinnacle - Short Code & long Code
Pinnacle Web
Interface for Real
Time Reporting Benefits to the Client
 It can be used by
Marketing agencies /
Enterprises / SMEs to
Receive Enquiries Via SMS
URL Forwarding
Pinnacle App  Easy to reach &
Server remembrance by customer
 Very useful for running
Online Contests and Voting
SMS Enquiry Received on Short Code / Long Code
Pinnacle’s Server is stored and processed by the
application as per requirement to deliver the
dynamic Replies. Reply is then forwarded to the
sender’s Mobile with required information in
fractions of second.

24. Pinnacle - Out Bound Dialer
Logs An automated and fast IVR solution
for making calls to customers
retrieved from existing CRM
Network DB database. With our outbound
service you can call thousand of
number simultaneously. Using this
facility the sender can reach
IVR LAN
targeted audience in a smart and
ISDN Outbound
SWITCH E1 CARD Server efficient way.
Content Servers
• Automated IVR Solution
• Retrieves customer numbers from
Outbound Standard Features Includes existing database
• Multiple Campaign Management
• Can Make simultaneous calls with
• DND Management desired prompts at one go (limited
• Call Conferencing by ISDN PRI E1 channels)
• Real-time Statistics
• Complete Reporting • Records & reports customer
response (DTMF)
• Number Management
• High availability and scalability

26. 2 Way SMS Activity for Bharat Co-operative Bank
(Mumbai) LTD.

27. 2 Way SMS Activity Flow
User Sends SMS (Query) The SMS is received by the The User Receives SMS in
98XXXXXXXX
Integrated SAP System response to its Query
To : 98XXXXXXXX From : 98XXXXXXXX
• Accounts
Balance
Integrated SAP Your A/C Balance
Is 1,50,000/- on
System 20/Oct/2012
Send Received

28. Integration to Client Side Web
Backend MIS System
Services to retrieve data
MIS System SAP System
• Data Elements
• Accounts Data
• Excel Formats

29. Andhra-Pradesh Electricity Board

30. Andhra-Pradesh Electricity Board
2 Way SMS Activity for Andhra-Pradesh Electricity Board

31. >> Campaign Insides
2 Way SMS Solutions for Bill Payments Reminder and address
Customer issues.
SMS Solution : Andhra Pradesh Electricity Board.
Objective : Bill Payment reminder & Address customer issues.
Our Solution : Integrated 2 way messaging concept where in automated
instant responses were sent on the basis of the keyword
received on the Short code. Automated bill payment
reminders are also sent.
Result : Effective demonstration of “Anytime” support.

32. 2 Way SMS Activity Flow
User Sends SMS (Query) The SMS is received by the The User Receives SMS in
98XXXXXXXX
Integrated SAP System response to its Query
To : 98XXXXXXXX From : 98XXXXXXXX
• Outstanding Bill Integrated SAP Your last month Bill
is Rs.674/- Please
System clear the Amount
Send Received

34. Bank of America Complete Activity Flow
PSH Sends MSG mRP Service mediates & sends
Event to mRP MQ MSG TO Vendor EAS App
Vendor EAS App Looks up Client
contact details
Vendor Sends email via BAML
Vendor Sends SMS (if applicable) prod email Server (if
applicable)
SMS will be
Sent to
Consumer

35. Solution Architecture
Msg Flow
1) PSH sends msg event to Mrp
2) The Service mediates & sends MQ to Vendor EAS app
3) Vendor EAS App Looks up client contact details
4a) Vendor Sends SMS (if applicable)
4b) Vendor Sends SMS (if applicable)

36. Recent Deliveries – Digital Marketing
Recently served Campaigns :
 Pampers
 Oral – B
 Tide
 Awaz
 Arial (Meri Kahaani Mera Arial)
 Fair & lovely
 Vivel Deo Spirit
 Dance India Dance (Zee TV)
 Didi No 1 (Zee Bangala)
 Mahindra Finance
 Triumph India

37. Our Work
(I-IVRS)

38. Our Work
(I-IVRS)

39. Our Work
(I-IVRS)

40. Our Work
(I-IVRS)

41. Our Work
(I-IVRS)

42. Our Work
(I-IVRS)

43. Our Work
(2 Way SMS Solution and I-
Ivrs)

44. Our Work
(Mobile Applications)

45. Our Work
(Mobile Applications)

46. Our Work
(Social Media)

47. Thank you
Abhinav Bansal
+91 9212203311