2. I’m sure we’ll be able to successfully market your
product, Mr. Ferguson. I’ve got one of my best
liars working on it right now.”
Charlos Gary, 2005
3.
4. “...social context to the shopping experience.”
(Food and drink manufacturer)
“...earning the right to offer them the
opportunity to buy something.”
(Mass merchant retailer)
“...drive true relationship-based sales.”
(Pharmaceutical manufacturer)
“It is a new way to manage the long tail of
the value chain. Product selection by the
people for the people.”
(Clothing retailer)
What is Social Commerce?
5. Social Commerce is…
a transformation
“Just as e-commerce transformed retail,
social media transforms e-commerce
by changing people’s expectations.”
Mitch Joel - April 21, 2010 - Social Commerce Summit
29. Social Commerce Framework
• Goals
• Community
• Content
– Create and deliver quality, timely, relevant
content
• Engage them
– Give your community things to do on your
behalf
• Empower them to take ownership
• Be prepared to “let go”(...just a little)
• Share success