1. I feel dealsy, help me!
Dr. Ahmet Bulut
Istanbul Sehir University
Istanbul, Turkey - June 2010

2. Deal Market is Big!
$
Billion

3. Collective Buying Power

4. 288 people buys it

5. 626 people buys it!

6. 1,039 X 20 = $20,780

7. Jewelry & Accessories

8. Deal Sites Pay Model

9. groupon
buy
page

10. Follow us Stats
ers
u s
m

11. Email Marketing

12. Share deals. Save big.

13. what are you looking for?

14. $109.95 $65.99
o f f
0 %
4

15. Style By Jacquie

16. “We want Discounts”
o f f
8 %
3

17. Couponomics
Get $1 off
Get Coupon

18. I love Internet Shopping. It
is so easy.

19. Each redpumashoer is 20c

20. Red Puma Shoes - Like.com

21. Puma Men’s Pace Cat II

22. Puma Men’s Pace Cat II
30%
of f

23. Puma Men’s Pace Cat II
$hare
30%
of f

24. Puma Men’s Pace Cat II
o t e
N ab l
i o n
c t
A

25. Merchant’s Page

26. Merchant’s Page
o t e
N ab l
i o n
c t
A

27. During all this time, no
single transaction yet.
?

28. Independent Shoppers
Independent Decisions
No collective body
No collective scale
No great deal
No great sales

29. So, Let’s Group on

30. FinishLine Group Deal
$50 Buy
Value Discount You Save
99.99 %50 49.99
Buy it for a friend!

31. Last call for deal

32. FinishLine Group Deal
bl e
$50 Buy
n a
t i o
c
Value Discount You Save
99.99 %50 49.99
A Buy it for a friend!

33. Finish
Line’s
buy
page

34. Business Development
• We have got users.
• We have got merchants.
• We need to prepare group deal pages.
• I. We can ask our merchants to prepare
such deal pages. (see slide 30)

35. Business Development
• II. We can divert our display advertising
effort to creating such group deal pages.
• III. We can use our blogosphere sites as a
platform for our display advertising.
• IV. We can use our email marketing body
to call for action on the group deals.
• V. We can use the likes of greatstyledeal
pop-ups as group deal widgets.

36. Business Development
• There is expected to be more conversion
in this new “collective buying”
empowered sales channel.
• In this new sales channel, we can adopt a
commission based model. Or a hybrid
CPA model.