How to refocus an SEO process to become mobile first? Check out the steps, criteria and tools that SEO specialists can use for a Mobile First SEO process.
5. I Blog I Speak I’m Featured
I’m Aleyda Solis
#mobilefirstseo at #seoandlove by @aleyda from @orainti
6. I help companies to connect with them
#mobilefirstseo at #seoandlove by @aleyda from @orainti
7. Search is now mostly mobile driven
http://searchengineland.com/report-nearly-60-
percent-searches-now-mobile-devices-255025
#mobilefirstseo at #seoandlove by @aleyda from @orainti
8. And will also become mobile-based with
the upcoming Google Mobile-First Index
https://webmasters.googleblog.com/
2016/11/mobile-first-indexing.html
http://searchengineland.com/google-begins-experimenting-
mobile-first-index-hopes-expand-upcoming-months-262527
#mobilefirstseo at #seoandlove by @aleyda from @orainti
9. Ranking signals will come from your
mobile Web presence and not Desktop
http://searchengineland.com/faq-
google-mobile-first-index-262751
#mobilefirstseo at #seoandlove by @aleyda from @orainti
10. And at some point Google will
switch to a Mobile-Only Index
http://searchengineland.com/faq-
google-mobile-first-index-262751
#mobilefirstseo at #seoandlove by @aleyda from @orainti
11. Mobile can already provide these
visibility & traffic results
#mobilefirstseo at #seoandlove by @aleyda from @orainti
14. However most Websites have
an issue converting with it
http://www.monetate.com/blog/
ecommerce-benchmarks-q4-2016
#mobilefirstseo at #seoandlove by @aleyda from @orainti
15. Due to clear challenges
with Mobile Optimization
https://www.thinkwithgoogle.com/articles/three-ways-
mobile-is-changing-canadians-expectations.html
#mobilefirstseo at #seoandlove by @aleyda from @orainti
16. I bet this is not a surprise ;)
https://twitter.com/Oatmeal/
status/810905426132799488
#mobilefirstseo at #seoandlove by @aleyda from @orainti
17. It happens in Italy too
https://www.consumerbarometer.com/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
18. Let’s fix this with a
Mobile-First SEO Process
#mobilefirstseo at #seoandlove by @aleyda from @orainti
19. How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
20. Which queries are your visitors using to
search for your top services on mobile?
Google Search Console
#mobilefirstseo at #seoandlove by @aleyda from @orainti
21. How do these differentiate from the
ones searched from desktop devices?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
22. Are you already effectively
targeting them with your content?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
24. The mobile traffic trend over time as
well as ranked queries, positions & URLs
#mobilefirstseo at #seoandlove by @aleyda from @orainti
25. Are the same mobile queries
bringing visibility to them?
Sistrix
#mobilefirstseo at #seoandlove by @aleyda from @orainti
26. Compare to identify opportunities
#mobilefirstseo at #seoandlove by @aleyda from @orainti
27. Expand them taking conversational
queries into consideration
http://searchengineland.com/google-reveals-20-
percent-queries-voice-queries-249917
#mobilefirstseo at #seoandlove by @aleyda from @orainti
28. What kind of product research
people do in their smartphones?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
33. Identify and prioritize those relevant
queries with higher mobile search share
Google Keyword Planner
#mobilefirstseo at #seoandlove by @aleyda from @orainti
34. Think on the intent, context & immediacy
http://www.aleydasolis.com/en/search-engine-
optimization/optimizing-mobile-queries-near-you/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
35. How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
36. It’s critical to have a Mobile Web version.
There are 3 main alternatives.
https://developers.google.com/
webmasters/mobile-sites/mobile-seo/
Responsive Web Design Dynamic Serving Independent Mobile Site
#mobilefirstseo at #seoandlove by @aleyda from @orainti
37. The 3 have do’s & dont’s
Responsive Web Design Dynamic Serving Independent Mobile Site
Don’t block images, css & js
resources.
Include the Vary: User-Agent
HTTP header
Identify & serve the relevant Web
version to the right user agent
Implement Rel alternate & canonical Tags
between mobile & desktop URLs.
Implement 301-redirects between mobile &
desktop to refer the user agent to the
relevant Web version
#mobilefirstseo at #seoandlove by @aleyda from @orainti
38. Also pros & cons! Choose based on the identified
audience behavior, business & tech requirements
https://www.thinkwithgoogle.com/articles/
building-websites-multi-screen-consumer.html
#mobilefirstseo at #seoandlove by @aleyda from @orainti
39. This configuration doesn’t need
to change with the mobile first index too
https://developers.google.com/
webmasters/mobile-sites/mobile-seo/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
40. But is your site really mobile
friendly?
http://searchengineland.com/faq-google-
mobile-first-index-262751
#mobilefirstseo at #seoandlove by @aleyda from @orainti
41. Verify for yourself by using
Chrome’s DevTools Device Mode
bit.ly/chromedevicemode
#mobilefirstseo at #seoandlove by @aleyda from @orainti
42. Look also for already identified issues
in the GSC Mobile Usability report
#mobilefirstseo at #seoandlove by @aleyda from @orainti
43. Double check for problems
with Google’s Mobile-Friendly Test
https://search.google.com/
search-console/mobile-friendly
#mobilefirstseo at #seoandlove by @aleyda from @orainti
44. Be mindful of blocked resources issues &
false-positives on optimization status too
#mobilefirstseo at #seoandlove by @aleyda from @orainti
45. You can directly validate if all of your site pages
pass the Mobile validation by using URLProfiler
#mobilefirstseo at #seoandlove by @aleyda from @orainti
46. To easily identify which ones fail and why
#mobilefirstseo at #seoandlove by @aleyda from @orainti
47. Simulate Googlebot for Smartphones
and crawl your site w/ JS rendering
Screaming Frog
#mobilefirstseo at #seoandlove by @aleyda from @orainti
48. Verify if the mobile crawler sees the same
than a user when accessing your site pages
#mobilefirstseo at #seoandlove by @aleyda from @orainti
49. See if there are blocked pages or
resources that need to be accessed
#mobilefirstseo at #seoandlove by @aleyda from @orainti
50. Check if there are faulty redirects,
canonicalization issues & errors to fix
#mobilefirstseo at #seoandlove by @aleyda from @orainti
51. The ideal is to also directly validate the
mobile bots behavior in your log files
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Screaming Frog
52. Match your log data with your own
crawled one to compare the identified URls
#mobilefirstseo at #seoandlove by @aleyda from @orainti
53. And if there are inconsistencies between
the requested Urls response codes
#mobilefirstseo at #seoandlove by @aleyda from @orainti
55. Identify the load times of your
top pages directly in Google Analytics
#mobilefirstseo at #seoandlove by @aleyda from @orainti
56. Use Chrome’s DevTools Network & Audits to
emulate & see the resources are causing the delay
#mobilefirstseo at #seoandlove by @aleyda from @orainti
57. Double-Verify and prioritize with
Google’s PageSpeed Insights Tool
https://developers.google.com/
speed/pagespeed/insights/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
58. You can easily validate all of your site pages
speed by using Google API with URLProfiler
URLProfiler
#mobilefirstseo at #seoandlove by @aleyda from @orainti
59. To also spot which issues are negatively
affecting to most of your pages
#mobilefirstseo at #seoandlove by @aleyda from @orainti
60. What about implementing AMP
to improve your speed issues?
searchengineland.com/amp-top-
stories-now-live-243314
#mobilefirstseo at #seoandlove by @aleyda from @orainti
61. Mobile Responsive Non-AMP Mobile AMP
To deliver a faster & safer Mobile Web experience,
even if you already have a mobile Web version
#mobilefirstseo at #seoandlove by @aleyda from @orainti
62. It’s now a requirement to be included in the news
carousel and can provide extra visibility
AMP article rich results
Can be free-standing in the results
page, or embedded in a carousel of
similar result types. All AMP article
rich results are also rich results.
AMP non-rich results
A basic, non-graphical search result
pointing to the AMP page.
#mobilefirstseo at #seoandlove by @aleyda from @orainti
63. The additional organic search visibility
& traffic can be impressive
#mobilefirstseo at #seoandlove by @aleyda from @orainti
64. Be careful showing what can be a over-simplified
mobile AMP experience when using plugins though
Mobile Responsive Non-AMP Mobile AMP
<>
#mobilefirstseo at #seoandlove by @aleyda from @orainti
65. This can end-up boosting visibility
but lowering your engagement
#mobilefirstseo at #seoandlove by @aleyda from @orainti
66. Mobile Non-AMP Mobile AMP
=
The goal is to provide the most consistent user
experience through your “extended” AMP pages
#mobilefirstseo at #seoandlove by @aleyda from @orainti
67. Usually when you’re in one of these scenarios
You’re in the
media, news
industry or have a
blog
Your current
mobile page speed
sucks
You can
personalize AMP
to have a similar
UX & functionality
than your current
site
#mobilefirstseo at #seoandlove by @aleyda from @orainti
You don’t have a
mobile version or
an independent
one ideally
68. Verify that your content type &
functionality are AMP supported
https://www.ampproject.org/
es/roadmap/
https://www.ampproject.org/
docs/reference/components
#mobilefirstseo at #seoandlove by @aleyda from @orainti
69. Follow OnPage’s AMP Checklist
for a correct implementation
https://en.onpage.org/
knowledge-base/tutorials/amp/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
70. If you use a CMS like Wordpress, use existing
plugins to facilitate the configuration
https://wordpress.org/
plugins-wp/amp/
https://wordpress.org/plugins-
wp/glue-for-yoast-seo-amp/
#mobilefirstseo at #seoandlove by @aleyda from @orainti
71. Monitor potential errors in the GSC AMP Report
#mobilefirstseo at #seoandlove by @aleyda from @orainti
72. Prioritize to fix “critical” issues affecting
most & more important pages
#mobilefirstseo at #seoandlove by @aleyda from @orainti
73. It can be a rollercoaster, although one with a
positive trend if critical errors are handled
#mobilefirstseo at #seoandlove by @aleyda from @orainti
74. To maximize your mobile search visibility
#mobilefirstseo at #seoandlove by @aleyda from @orainti
75. Check out my AMP presentation
for more tools, examples & scenarios
http://www.slideshare.net/aleydasolis/
setting-amp-for-success-at-digitalolympus
#mobilefirstseo at #seoandlove by @aleyda from @orainti
76. Your Mobile content
should be optimized too
http://searchengineland.com/faq-
google-mobile-first-index-262751
#mobilefirstseo at #seoandlove by @aleyda from @orainti
77. Although it will be ok
to hide it on Mobile
#mobilefirstseo at #seoandlove by @aleyda from @orainti
=
80. Or this might happen
#mobilefirstseo at #seoandlove by @aleyda from @orainti
https://www.sistrix.com/blog/pinterst-
com-hit-googles-interstitials-update/
81. You can use app banners instead
https://developer.android.com/
distribute/users/banners.html
#mobilefirstseo at #seoandlove by @aleyda from @orainti
82. Use GSC to check how Google render your key
pages content on both mobile & desktop
Desktop Mobile
#mobilefirstseo at #seoandlove by @aleyda from @orainti
83. Verify if your mobile crawled content
is also correctly rendered
#mobilefirstseo at #seoandlove by @aleyda from @orainti
84. If it really answer to the
identified mobile queries
#mobilefirstseo at #seoandlove by @aleyda from @orainti
Open Times
Address & Phone
Reservation
Photos & Reviews
Ratings
85. Be mindful of adding the relevant
structured data to mark it up
http://www.thesempost.com/details-googles-
mobile-first-indexing-change/#Structured_Data
#mobilefirstseo at #seoandlove by @aleyda from @orainti
86. Use Schema.org with Json-LD to specify the
meaning of the supported information
https://developers.google.com/search/
docs/guides/mark-up-content
#mobilefirstseo at #seoandlove by @aleyda from @orainti
87. We can additionally obtain extra visibility
in mobile SERPs with Rich Snippets & Cards
#mobilefirstseo at #seoandlove by @aleyda from @orainti
88. Identify more opportunities to generate featured
snippets by analyzing your competitors
semrush
#mobilefirstseo at #seoandlove by @aleyda from @orainti
89. You can directly test their implementation
using the Structured Data Testing Tool
#mobilefirstseo at #seoandlove by @aleyda from @orainti
90. As well as verify how they will look
in mobile search results
#mobilefirstseo at #seoandlove by @aleyda from @orainti
91. To make the most out of them
and maximize your mobile search CTR
#mobilefirstseo at #seoandlove by @aleyda from @orainti
92. How is your
Mobile Targeted
Content
performing?
How Mobile
users & search
crawlers see
your content?
How your
audience search
using mobile
devices?
#mobilefirstseo at #seoandlove by @aleyda from @orainti
93. Identify which of the targeted queries are bringing
you the highest rankings, traffic & revenue
SEOmonitor
#mobilefirstseo at #seoandlove by @aleyda from @orainti
94. If the right pages are being ranked & attracting
traffic & conversions for their relevant queries
#mobilefirstseo at #seoandlove by @aleyda from @orainti
95. How your ranked pages are shown in mobile
results and the gap vs. your competition
serpchecker
#mobilefirstseo at #seoandlove by @aleyda from @orainti
96. Look also for gaps between mobile & desktop
ranked pages & queries to refine & expand
#mobilefirstseo at #seoandlove by @aleyda from @orainti
97. To continue identifying more mobile opportunities
in an optimized environment to drive growth :)
#mobilefirstseo at #seoandlove by @aleyda from @orainti