Phil giving a presentation to Wanneroo Business Association - Feb 2010

2. Who is aussiehome.com?- est 1999, mainly real estate clients - run www.aussiehome.com- developed 200+ RE web sites- and other online CRM, systems- independent & WA ownedDESIGN – CODE – ADVICE – PRINT - TRAIN

3. 1994 Age ofSurf 1998 Age ofSearch NOW Age ofSocial (media)

4. Fragmentationof all media

5. SOCIAL MEDIA – definedweb sites that are filled with information from the viewerssuch as blogs, Youtube, Facebook, Twitter, Flickr, Slideshare…

6. SOCIAL MEDIA in Aus (Jun09)_ Facebook: 6mn visitors (+95% p.a.)_ MySpace: 3.5mn (only +5%)_ Twitter: 800,000 (up from 13,000)_ 70%+ net users visit social netwks(+29%)_ Twitter the fastest growing

7. Power that is SOCIAL MEDIA- free- powerful- scares big media silly- it’s all about making connections- not being used by your competitors (yet)

8. “Markets are conversations” conversations among humans sound human natural, uncontrived, honest public switch quickly tell us something! (then we might speak to you) business is only part of our lives, it’s all of yours The Cluetrain Manifesto: The End of Business as Usual by Christopher Locke, Rick Levine, Doc Searls, David Weinberger Pub 1999 : read it for free at www.cluetrain.com

9. So – have a conversation with your mkt- WIIFT- contribute, join in, - have a clear company policy

10. Advantages SOCIAL MEDIA- Cheap! and fast/instant- Reach / Accessible- Can be updated/improved- Democratic (power to the little guy)- It involves your clients (directly)

11. BLOGS- a “web log”- leave comments, post- Start your own- at blogger.com, wordpress.org

12. BENEFITS? you’re asking the wrong question, but … Better Traffic & SEO to your site Fun, empowering for you/staff Listen + Learn from your public Gather interesting content What goes around comes around “Markets are conversations” = the future of marketing?

13. Mark Zuckerberg, Founder, Facebook

14. http://www.facebook.com/gunningham

15. Your own FACEBOOK Profile Page Build your own profile Maybe keep it separate from biz? Interact WIIFT!

16. Set up a FACEBOOK Group/Business Page Invite ‘fans’ publish events, goings on interactive shop window Walls, Photos, discussions Import blog feed, apps

17. http://www.facebook.com/aussiehome

18. FACEBOOK Business Page It’s your company web site WITHIN the Facebook community (with blogs, photo galleries, events…)

19. FACEBOOK Fan Box Have your FB Business page Update your site + advertise FB page

20. Post your own FACEBOOK Ads Direct + targetted Set a budget Easy to set up, edit, cancel + monitor 21mn+ views ($3400)

23. FACEBOOK Policy Addictive Time Wasting Haven’t got time! You need a policy, and stick to it Have a reason, WIIFT, part of marketing

24. 3. TWITTER_ conversations in 140 characters_ easy + very powerful _ unique web address (twitter.com/…)_ link to site, updates, join in_ listings, news, events, h/opens…

25. http://twitter.com/chazgunningham

26. http://twitter.com/aussiehome

27. 3. TWITTER_ choosing your name_ background image_ what to say?_ what to pass on (RT)_ who to do it?

28. 3. TWITTER_ world’s best search engine?_ find out what ppl are saying about anything, including you! respond_ pass on interesting tweets (RT)_ join in the conversation_ make connections

29. 3. TWITTER_ it’s your own radio broadcast_ it can update FB for you_ tweets can be imported to site_ look tech savvy!_ brand yourself/company_ talk direct to your clients/prospects

30. Chad Hurley, Cofounder, Youtube.com

31. www.youtube.com/aussiehometv Upload testimonials about us our area.. How could you use this?

32. USED TOGETHER – rinse and recycle - the power multiplies… - comment on blogs , link back - blog + tweet links to post - link twitter to Facebook- keep the conversation going

33. SOCIAL MEDIA POLICY- our clients & prospects are here- we are going to be here- we’re not going to be distracted- we are going to engage, contribute- we will listen, and learn- we will not talk business (much)

34. THANK YOU! For More: _ phil@aussiehome.com_ facebook.com/aussiehome_ twitter.com/aussiehome _ blog.aussiehome.com_ youtube.com/aussiehometv