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Using Email to Enhance Your Brand

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•
BCM Group
BCM Group

Presentation given at EMSA Conference, Gold Coast, Australia - 7 November 2008

EmpresarialesTecnología
1 de 36
Using email to enhance your brand Presented by Peter Luetjens – Interactive Strategist, BCM
Using email to enhance your brand ,[object Object],[object Object],[object Object],[object Object]
What is a brand? ,[object Object]
What is a brand? ,[object Object]
What is a brand? ,[object Object]
What is a brand? ,[object Object],[object Object],[object Object],[object Object],[object Object]
What do consumers look for in a brand? Are you already seeing how email impacts on these things?
The role of email in branding
Interlink
 
 
 
 
Unique benefit of email - relationship
Enhance brand perception – delight! ,[object Object],[object Object],[object Object]
Make it easy ,[object Object],[object Object]
 
 
 
 
 
Relevant content ,[object Object],[object Object]
Segment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quality and usefulness
Add value
 
 
[object Object],[object Object],[object Object],[object Object],[object Object]
Enhance brand recognition
EMSA 2008 - Australia’s Only Dedicated Email Marketing Summit November 6 th – 7 th , Royal Pines Resort, Gold Coast
 
The future Substantial Person-to-Person Communication Email Broadcast Twitter, Blogs Discussion Forum, Blogs Business Events, CRM
http://www.internetevolution.com/ "Which medium do you foresee as your primary mode of communication and messaging on the Internet in five years?" How will you interlink with new communication tools?
http://www.internetevolution.com/ Messaging Preference by Age Group Are you prepared for the mobile revolution?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],In summary…
Thank you! ,[object Object]

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Using Email to Enhance Your Brand