Presentation: Give Your Fans What They Want: How to Apply the 80/20 Rule Presented by: Jessica Woodbury, Social Media Manager, Alex & Ani At the end of the day, the success of a social media campaign comes down to numbers and we all want to know how to reach the largest audience and hit our KPIs. Examine how to build brand loyalty and awareness by balancing content and commerce, letting the tools and analytics do the work for you.