Creating effective content for mobile websites & apps requires first understanding the top tasks that people wish to complete as the starting place for content strategy. Review examples of successful sites, perils to avoid, key research from Jakob Nielsen, and management advice from Mike Atyeo at NeoInsight.
10. Some tasks are just more important… Mike Atyeo at NeoInsight, Ottawa, Canada 1. Find a Person 2. Procedures, Policies... 3. Corporate News 4. Training, Learning 30,000 Intranet users... 4 Countries... Bob Johnson Consulting, LLC
11. Mobile success key… top 5% content Mike Atyeo at NeoInsight, Ottawa, Canada The Long Neck Target audiences’ votes on their top tasks Bob Johnson Consulting, LLC
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13. The Top Task Law… Mike Atyeo at NeoInsight, Ottawa, Canada Tasks supported by your website Priority tasks users want to do on your website Bob Johnson Consulting, LLC
14. 6 top tasks for local government… http://www.liverpool.gov.uk/ Bob Johnson Consulting, LLC
51. Changing the culture… Bob Johnson Consulting, LLC From... To... “ Let’s fix the website...” “ Let’s fix the Top Tasks...” Let’s get a new Search Engine... Ensure the top 50 internal searches return excellent results. Revising our taxonomy and Information Architecture... Bringing Top Task links and functionality up the hierarchy. Let’s buy the ( Silver Bullet/ Magic Wand ) CMS... Make sure content for Top Tasks is excellent. Let’s customize our weblog metrics... Measuring Top Task performance.
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54. Case study #1: Making a Higher Education Inquiry University of British Columbia Bob Johnson Consulting, LLC
71. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html Bob Johnson Consulting, LLC