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Power of Naming Seminar Invite
1. The Power of Brighter Naming
Shedding light on the naming process
If you’ve found brand naming frustrating ✓ challenging ✓
disappointing ✓ undermining ✓ confidence-sapping ✓
expensive ✓ a big headache ✓
you are invited to an informal, interactive seminar to share
new perspectives and discover how to make naming
more rewarding, hosted by brand and name experts
Bianca Cawthorne, Butterfly
and Deborah Carter, Brandazzle
A two-hour session to explore
• Stories behind some great names - the good,
the bad and the ugly
• The plus points and pitfalls of the naming process
• The psychology of naming - observations from
outside the world of branding
• Transforming names into brands
• The art of naming - how to approach your next
naming challenge
with wine and refreshments provided
PLACE The Creative Venue, 20a Paddenswick Road,
Hammersmith, London W6 0UB
TIME 6.30pm - 8.30pm
DATE Monday 15th February 2010
Thank you to the Creative Venue for the use of their research and
workshop facility. Directions and details from www.creative-venue.com
Please RSVP to:
bianca@butterflylondon.com 07866 806367
deborah@brandazzle.com 07801 627878
