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CULTURE
Breean Miller
breeanelyse@gmail.com
breeanmiller.com
My work experience…

HEALTH BRAND GROUP
Family-Owned
10-20 Employees
Consulting / Agency
Flat & Collaborative
Room for Growth

B2B STARTUP
150 Employees
Frat Party Atmosphere
Shifting Priorities
Little Direction

VARIOUS LARGE COMPANIES
Top Down Communications
Training over Learning
Management over Leadership
Hierarchy over Collaboration
Distinct Job Roles & Functions

TEENY IMC FIRM
Female-Owned
3 Employees
Agency w/ Multiple Clients
Hierarchy w/o Leadership
No Growth Potential

SMALL
BUSINESS
3 Employees
Customer-Centric
Competing Priorities
Relationship Building

SOCIAL MEDIA
CONSULTANT

NEW NON
PROFIT

Female-Owned
3 Employees
PR Firm
Dictator-Style Leadership

Non-Profit
3 Employees
Competing Priorities
No Leadership
No Growth Potential
choose
your path
go to
school
pay your
dues
climb the
ladder
receive
what’s
promised

CAREER
PATH?
53%

of young college
graduates are
unemployed or
underemployed

- Associated Press
67%

of companies
are having a
hard time
filling skilled
labor positions
- Payscale
EVOLVING CAREER DYNAMICS
Freelance Workforce

Perpetual Intern

Evolving
Employer Dynamics

Entry Level Opportunities?

Job Tenure
Lack of Qualified
Candidates
Knowledge
Revolution

Evolving
Education
System

Technology
Disruption

Evolving
Economy

College
≠ Career
Evolving Need for
Specific Skillsets

New Career Fields
EVOLVING CAREER DYNAMICS
Purpose
Work-Life
Integration

Flexibility
Evolving
Employee Needs

Focus on
Culture

Autonomy
Mastery
CULTURAL FIT OVER
QUALIFICATIONS
Soft skills and
shared values are
driving
differentiation for
job seekers.
What’s your favorite
movie? What’s your
favorite website? What’s
the last book you read for
fun? What makes you
uncomfortable?

These are the top 4
interview questions
asked in 2012.
CULT
URAL

Over 50% of U.S.
employers rank
“cultural fit” as the
most important factor
in an interview.
job seekers
rank company
culture as their
second-highest
priority, after
salary
- Glassdoor

#2
“There is nothing more important for a
business than hiring the right team. If you
get the perfect mix of people working for
your company, you have a far greater
chance of success.
The first thing to look for when searching
for a great employee is somebody with a
personality that fits with your company
culture.
Most skills can be learned, but it is
difficult to train people on their
personality.”

- Richard Branson
12
OUT
OF

people won’t
last more than
18 months at
their job,
mainly due to
a mismatched
cultural fit
- Good.co
70%

This percentage
of the workforce
simply shows up
and does enough
to get by.

of employees are not engaged at work

- Gallup
EMPLOYEE ENGAGEMENT
Engagement is caused not by
goodwill, but by the
architecture of the underlying
system of management used to
run the business.
FRONTIER SETTLERS

Like a boot camp minus the workouts.

Good.Co Organizational
Archetypes

COMMANDO UNIT

Flexible, yet extremely competitive.

INTERGALACTIC EXPLORERS

LARGE-SCALE MILITARY OPERATION

Creative, social and innovative.

Traditional and structured.

MOUNTAINEERING EXPEDITION

NUCLEAR FAMILY

Competitive, yet flexible.

Family-like atmosphere with a clear hierarchy.

SPACE COLONY

FAMILY DYNASTY

Creative and nurturing work environment.

As traditional as apple pie.
Good.Co PERSONAL ARCHETYPES
Based on my personal
archetypes, I can see if
I’m a good cultural fit
for certain employers.
I’m a 56% match with
Accenture.
And I’m an 86%
match with Acer.
THE TOP TRAITS of FUTURE LEADERS are SOFT SKILLS!
EMPATHY
Being sensitive
to the thoughts
and feelings of
others

PATIENCE
Taking a longterm view

VULNERABILITY
Owning up to one’s
limitations and asking for
help

HUMILITY
Seeking to
serve others and
to share credit

BALANCE
Giving life, as
well as work, its
due

INCLUSIVENESS
Soliciting and listening to
many voices

GENEROSITY
Being liberal with
time, contacts, advice
and support
FURTHER READING & RESOURCES

• 

Start With Why, by Simon Sinek

•  Creative Intelligence, by Bruce
Nussbaum
•  Linchpin, by Seth Godin
•  Maximize Your Potential, Jocelyn
K. Glei
•  Lean In, by Sheryl Sandberg

•  ChangeThis.com
•  Fast Company
•  Levo League
•  Good.Co
•  99U
“

Don’t try to stand out from the crowd.

”

Avoid crowds altogether.
- Hugh MacLeod
Q&A
breeanmiller.com

breeanelyse@gmail.com

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Cultural Fit & Career Success

  • 2. My work experience… HEALTH BRAND GROUP Family-Owned 10-20 Employees Consulting / Agency Flat & Collaborative Room for Growth B2B STARTUP 150 Employees Frat Party Atmosphere Shifting Priorities Little Direction VARIOUS LARGE COMPANIES Top Down Communications Training over Learning Management over Leadership Hierarchy over Collaboration Distinct Job Roles & Functions TEENY IMC FIRM Female-Owned 3 Employees Agency w/ Multiple Clients Hierarchy w/o Leadership No Growth Potential SMALL BUSINESS 3 Employees Customer-Centric Competing Priorities Relationship Building SOCIAL MEDIA CONSULTANT NEW NON PROFIT Female-Owned 3 Employees PR Firm Dictator-Style Leadership Non-Profit 3 Employees Competing Priorities No Leadership No Growth Potential
  • 3. choose your path go to school pay your dues climb the ladder receive what’s promised CAREER PATH?
  • 4. 53% of young college graduates are unemployed or underemployed - Associated Press
  • 5. 67% of companies are having a hard time filling skilled labor positions - Payscale
  • 6. EVOLVING CAREER DYNAMICS Freelance Workforce Perpetual Intern Evolving Employer Dynamics Entry Level Opportunities? Job Tenure Lack of Qualified Candidates Knowledge Revolution Evolving Education System Technology Disruption Evolving Economy College ≠ Career Evolving Need for Specific Skillsets New Career Fields
  • 8. CULTURAL FIT OVER QUALIFICATIONS Soft skills and shared values are driving differentiation for job seekers.
  • 9. What’s your favorite movie? What’s your favorite website? What’s the last book you read for fun? What makes you uncomfortable? These are the top 4 interview questions asked in 2012.
  • 10. CULT URAL Over 50% of U.S. employers rank “cultural fit” as the most important factor in an interview.
  • 11. job seekers rank company culture as their second-highest priority, after salary - Glassdoor #2
  • 12. “There is nothing more important for a business than hiring the right team. If you get the perfect mix of people working for your company, you have a far greater chance of success. The first thing to look for when searching for a great employee is somebody with a personality that fits with your company culture. Most skills can be learned, but it is difficult to train people on their personality.” - Richard Branson
  • 13. 12 OUT OF people won’t last more than 18 months at their job, mainly due to a mismatched cultural fit - Good.co
  • 14. 70% This percentage of the workforce simply shows up and does enough to get by. of employees are not engaged at work - Gallup
  • 15. EMPLOYEE ENGAGEMENT Engagement is caused not by goodwill, but by the architecture of the underlying system of management used to run the business.
  • 16. FRONTIER SETTLERS Like a boot camp minus the workouts. Good.Co Organizational Archetypes COMMANDO UNIT Flexible, yet extremely competitive. INTERGALACTIC EXPLORERS LARGE-SCALE MILITARY OPERATION Creative, social and innovative. Traditional and structured. MOUNTAINEERING EXPEDITION NUCLEAR FAMILY Competitive, yet flexible. Family-like atmosphere with a clear hierarchy. SPACE COLONY FAMILY DYNASTY Creative and nurturing work environment. As traditional as apple pie.
  • 18. Based on my personal archetypes, I can see if I’m a good cultural fit for certain employers. I’m a 56% match with Accenture.
  • 19. And I’m an 86% match with Acer.
  • 20. THE TOP TRAITS of FUTURE LEADERS are SOFT SKILLS! EMPATHY Being sensitive to the thoughts and feelings of others PATIENCE Taking a longterm view VULNERABILITY Owning up to one’s limitations and asking for help HUMILITY Seeking to serve others and to share credit BALANCE Giving life, as well as work, its due INCLUSIVENESS Soliciting and listening to many voices GENEROSITY Being liberal with time, contacts, advice and support
  • 21. FURTHER READING & RESOURCES •  Start With Why, by Simon Sinek •  Creative Intelligence, by Bruce Nussbaum •  Linchpin, by Seth Godin •  Maximize Your Potential, Jocelyn K. Glei •  Lean In, by Sheryl Sandberg •  ChangeThis.com •  Fast Company •  Levo League •  Good.Co •  99U
  • 22. “ Don’t try to stand out from the crowd. ” Avoid crowds altogether. - Hugh MacLeod