Carolyn Jao UX Design Portfolio

I'm an eﬃcient, execution-oriented UX designer
who creates delightful designs and interactions that
are grounded in research. 
 
I have experience designing for the web, mobile,
ﬁlm, and 3D animation platforms.
I’M CAROLYN, NICE TO MEET YOU!

I've worked as a film producer, illustrator, print designer,
printmaker, drawing instructor, court translator, human
trafficking victim counselor, and more.
Through my varied experiences, I strive to understand the
people who I am designing for, everything from their
motivation to what they aim to achieve.
I believe that User Experience is about bringing fluidity online and offline. Through
the systems I design, I aim to empower and improve the lives of others.
RESEARCH DESIGN TEST ITERATE
USER-CENTERED DESIGN PROCESS

Oscar Health is a new kind of insurance
brand. Oscar aims to make using
technology and design to make
healthcare simple, intuitive, and human.
In other words, the kind of healthcare
we want for ourselves.

This was a 2 week project done in January,
2015 for my General Assembly User
Experience Immersive Course. 
 
Create an extension of the existing Oscar
Health app for the Apple Watch & Moto 360
X that integrate a system that contacts
emergency responders in a quick and timely
manner.
OBJECTIVE ė
OPPORTUNITY
Extend accident detection system to
wearables - speciﬁcally the Moto 360, and
the Apple Watch to provide an emergency
alert for collisions of any kind.
SOLUTION
Through our research we found that smart
watches are a good platform for this because
they are aware of the user’s context - from
location to heart rate- and with the Oscar
Health app, they can also take into account
the user’s health history.
MY ROLE
Project Manager & UX Designer I carefully
managed deliverables and timeline for the
product.  
 
As the UX Designer I conducted case studies
of the hardware capabilities and API,
Interviewed subjects & created hi ﬁdelity
prototypes.

1
2
3
4
5
Comparative Analysis
Technology Research
User Research
Personas / Flows
Prototype
Feature
Oscar Health(iOS,
Android)
Google Maps
(iOS/Android)
Find Clinic App
(iOS)
Emergency Alert
(Android)
iTriage Health
Navigation ✔ ✔ ✔
Panic Alert ✔
Share Location ✔ ✔
Nearest Doctor ✔ ✔ ✔ ✔
Medical History ✔ ✔
Medical
Information ✔ ✔
๏ How are people reaching
out in emergency
situations with their
smart phones?
๏ What are the available
features within these
medical/health apps? 
๏ What are features that exist
within the Oscar native app and
what can we do to bring this to
the wearable platform?
DESIGN
PROCESS

1
2
3
4
5
Technology Research
User Research
Personas / Flows
Prototype
๏ Traditional accident
detection systems like
Onstar only provide the
vehicles context, not he
users
๏ Smartphones and their
onboard sensors (such as
GPS receivers and
accelerometers) are
promising platforms for
constructing such systems.
๏ With the hardware available in the apple watch, we
can transmit the user’s context such as current
medication, actual collision impact, and medical
history for an eﬀective emergency response.
DESIGN
PROCESS

1
2
3
4
5
Technology Research
User Research
Personas / Flows
Prototype
๏ We looked at their habits
with wearables,
technology, and
priorities with
healthcare.
๏ Screener survey, multiple
interviews and user testing.
helped informed us of our
personas and of our decision
on how to approach the alert
and notiﬁcation feature we
wanted to add to the Oscar
Health brand.
๏ From the 60 survey responses we received, we
selected 12 participants to do in dept interviews to
build our personas.
30
60
DESIGN
PROCESS

1
2
3
4
5
Technology Research
User Research
Personas / Flows
Prototype
๏ Primary Persona: Jean,
AKA the existing Oscar
user. She's cost
conscious and is a loyal
user of Oscar. Likes that
Oscar is simple and
utilizes technology.
๏ After interviewing the
subjects extensively, we look
for trends in motivation,
habits, pain points to
develop our 3 personas
๏ Developed extensive users flows to
figure out the point of triggering a
notification.
DESIGN
PROCESS

1
2
3
4
5
Technology Research
User Research
Personas / Flows
Prototype
๏ We studied gestures by making
different cards to determine what
users would do instinctively
when seeing the notifications.
๏ We started with paper
prototypes to determine the
different screens needed,
and asked users what they
expected to see & what
made sense.
LAUNCH
PROTOTYPE!
DESIGN
PROCESS

TWITCH.TV VIDEO UPLOADER
Twitch is home to the most dedicated and highly skilled gamers on the planet.
They shatter world records. They cruise through the newest titles. Gamers
broadcast their own gameplay and interact with each other.

This was a 2 week project done in
January, 2015 for my General Assembly
User Experience Immersive Course.  
 
The Objective was to create an beta
feature for Twitch Users to be able to
search for video walkthroughs and
upload their own walkthroughs.
Walkthroughs are guides to help
gamers get through tough parts
within a game- As a platform where
the best gamers in the world, adding
this would be a natural transition for
Twitch as there are already
“informal” walkthroughs but cannot
jump around within parts of a game
We conducted a screener survey to
identify people we want to interview.
From there, along with contextual
inquiry we look to understand habits
and look for behavioral trends when it
comes to looking for walkthroughs.  
UX & Interaction Designer 
 
As the UX Designer I conducted
interviews and contextual inquiry. As
the interaction designer I studied user
on-boarding and created a video
uploader with my team.
OBJECTIVE ė
OPPORTUNITY SOLUTION
MY ROLE

Feature Youtube IGN.com HitBox Twitch Reddit
Live streaming ✔ ▲ ✔ ✔
Channels ✔ ✔ ✔ ✔ ▲
Video Walkthroughs ✔ ✔ ▲ ▲
Partner Programs ✔ ✔ ✔ ✔
Chat ✔ ✔ ▲
Up vote / down vote ✔ ✔ ✔ ✔
▲ ✔ - No- Yes- Special
1
2
3
4
5
User Research
Personas / Flows / Sitemaps
On-boarding Process
Prototype
๏ Special websites- players go to
share tips & strategy, but not
in the “walkthrough” kind of
way.
๏ What are the core features
on the competitors website? 
๏ How can we keep users engaged while using the existing platform?
DESIGN
PROCESS

1
2
3
4
5
User Research
On-boarding Process
Prototype
๏ We observe how people play
video games, in-person and
also watch their interaction on
the Twitch platform.
๏ What are the ways people
are ﬁnding information
about video games? 
๏ We select 12 participants, of diﬀerent demographics and age groups to do in depth interviews.
We included game developers, mobile-only gamers, professional gamers and walkthrough
creators to gain the perspective of both the content creator and the consumers.
DESIGN
PROCESS

1
2
3
4
5
User Research
On-boarding Process
Prototype
๏ We created a site map
based on the diﬀerent
user’s point of entry,
๏ After determining the
personas and sitemap,
we developed several of
the user’s ﬂow through
the website based on the
features they would
interact with.
DESIGN
PROCESS
๏ We created three personas through user research. 
Keeping in mind that Twitch is a social platform-  
Understanding the personas interaction between
each persona is an important look into the overall
user experience
Reagan 
The Creator of Content
Jake 
Content Consumer
Casey 
Social Gamer

1
2
3
4
5
User Research
On-boarding Process
Prototype
๏ We studied on-boarding process of
sites and especially apps that guide
you through. We then tested “tips”
for the ﬁrst time user these on to
our prototype to be tested.
DESIGN
PROCESS
๏ We focused on created a video
uploader for the content creator
persona - Reagan. Through testing,
found that we needed to look into
the mindset of a ﬁrst time user.

1
2
3
4
5
User Research
On-boarding Process
Prototype
๏ After several iterations, we build a
prototype beginning with an email
for the content creator, into an on-
boarding ﬂow and creation of a
walkthrough. We used this based
on Twitch’s existing designs to
ensure familiarity.
DESIGN
PROCESS
๏ We conducted several design
sprints within the team to build out
wireframes & copy.
LAUNCH
PROTOTYPE!

CLOSET COLLECTIVE
Closet Collective is an online community where women can rent clothing,
bags, shoes and accessories from each other and have an unlimited rotating
closet.

OBJECTIVE ė
OPPORTUNITY
This was a 2 week project done in January, 2015 for my
General Assembly User Experience Immersive Course.  
 
The Objective was to create an efficient, delightful way
to increase the conversion rate for their subscription
box service.
Saturated market space for fashion e-
commerce, rental, and personal styling
companies. We aim to deliver a system and clear
initiative for potential users to convert into a
subscriber.
SOLUTION
Restructure Closet Collective’s landing page
content to encourage new user signups, we
conducted users tests and developed a flow from
a style quiz, style profile, and new user sign-up to
increase conversion.  
 
MY ROLE
UX & Interaction Designer 
 
As the UX Designer for this project I focused on interpreting
data gathered from contextual inquiries, usability tests from
the existing website, usability testing from competitor’s
websites, and and extended user journey study to create a
practical and delightful way to sign-up for the platform.
I created hi fidelity prototypes on Axure with multiple
iterations and user tests.

Feature
Closet
Collective
Tradesy Material Wrld Twice ThredUp The RealReal
Rental ✔
Selling/
Consignment ✔ ✔ ✔ ✔ ✔ ✔
Social Login ✔ ✔ ✔ ✔
Subscription ✔
Designer Wear 
(selective) ✔ ✔ ✔ ✔
Shipping
(prepaid) ✔ ✔ ✔
Pricing Set by
platform ✔ ✔ ✔ ✔ ✔
1
2
3
4
5
User Research
Persona / Flows
Features / Backend
Prototype
๏ What information is on
the providers page?
๏ Extensive analysis to other subscription websites,
consignment platforms, and peer-to-peer platforms. 
๏ What are features
that are on the
proﬁle pages?
DESIGN
PROCESS

1
2
3
4
5
User Research
Persona / Flows
Features / Backend
Prototype
๏ User research consisted of conducting a screener
survey, multiple interviews and user testing. 
 
We also conducted contextual inquiry studied
how people perceived the brand, and how they
interact with the clothes. 
๏ We Conducted initial
usability testing on the
existing website
through in-person and
online platforms
(UserTesting.com)
DESIGN
PROCESS
๏ We conducted an extended study with 3 users
and developed two distinct user journeys. 
 
This was to suggest retention for Closet
Collective subscribers and create a more
rounded experience.

1
2
3
4
5
User Research
Persona / Flows
Features / Backend
Prototype
๏ Primary Persona: Rowan, the new user.
She's cost conscious and likes to have
stylist recommendations. She likes
having nice items but dislikes shopping
for them herself. 
๏ Based on the new user,
reoccurring user and the
potential new market, we
developed a sitemap to
determine the point of entry.
DESIGN
PROCESS
๏ After determining the different personas, it
was important for us to develop user flows
based on the clients KPI (key performance
indicator) - which is the point of conversion.
We based our primary personas flows based
on the point of converting.

1
2
3
4
5
User Research
Persona / Flows
Features / Backend
Prototype
๏ Based on the client’s needs, we broke
down the features based on priority
and difficulty to implement after a
backend work flow analysis.
๏ First on the list was to convert
the user- we developed a
‘style profile’ feature to give
the new user a clear incentive
to sign up.
DESIGN
PROCESS
๏ After an analysis of
Closet Collective’s
backend workflow
we proposed an
implementation
solution to optimize
the backend work
flow.

1
2
3
4
5
User Research
Persona / Flows
Features / Backend
Prototype
๏ We also developed
a prototype for the
existing subscriber -
this is to continue to
engage and interact
with the user
beyond conversion.
DESIGN
PROCESS
๏ We developed a
prototype for the
new user flow,
beginning from the
email prompt and
ending with
completing the style
profile, checkout
process and
notification.
LAUNCH
PROTOTYPE
LAUNCH
PROTOTYPE

THANK YOU!
See all projects at www.carolynjao.com 
 
@carolynjao
mail@carolynjao.com

Carolyn Jao UX Design Portfolio

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