The group is developing strategies to increase awareness of the issue of 72 million children not attending school through social media campaigns. Their strategies include designing messages, hosting online activities, and planning offline activities. They created a Facebook page for their initiative called "I am Sam" to inform people about the lack of education opportunities for poor children and encourage involvement in their project. They employed various tactics to increase the number of "Likes" on their page, such as promoting it in person and through friends, posting content regularly, and holding a fundraising event. Based on what worked and didn't work, they plan to focus more on in-person promotion and engaging activities over passive methods like QR codes.

1. Group
International Communication Practice
1
[ I am Sam ]
- help educate children in need -
Kim Chiho Ma Yiwen Jung Joohyun
Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan

2. Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Group
Our strategy
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1. Message Design
2. Online Activities
3. Offline Activities

3. Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Group
The Social Problem
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-72 million children do not attend school
-Great negative effects
=>mental problem, lack of sociality, juvenile crimes and passed from
generation to generation

4. Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Group
Social Entrepreneur Messages
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Relate to the situation
Issue interconnection
Value and impact of the work
Local story
Concrete example
Social change

5. Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Group
About our Facebook Page
1
Purpose
- catch other countries people‟s attention & let them feel
involved in our project
- inform real situation about education for poor children

6. Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Group
About our Facebook Page
1

7. Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Group
To try to increase the number of "Likes "
1
WE . . .
1. publicized our Facebook page in person.
2. asked each Facebook friend for "Likes".
3. put up QR code to „I am Sam‟ page at restrooms of SKKU university, and provided
space put stikers for non-Facebookers.
4. added some quizzes to attract people's interest.
5. wrote our group and Facebook page information on bulletin boards of child care
center homepages.
6. sold 4 suttlebus tickets and a handwarmer for 2,000won, and all the profits will be
donated to seung-ga-won(the welfare institute for the disabled).

8. Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Group
Worked 1
*Publicizing in person, and Asking each individual on Facebook had
a marvelous effect.
- People tend to do somebody a favor when they are face to face.
*People response to the sales of suttlebus tickets and a handwarmer was great.
- Seasonable items and low price were a big help.
Did not work
*QR code posters and stickers were not effective.
- Some posters and stickers even disappeared.
*Quizzes were also ineffective.
- There were few people who vote.
*PR on child care center homepages
- The homepages have only a few visitors.

9. Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Group
Contents on Facebook page
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Videos
Images
Movie recommendation
Updating status
Posting Questions
Articles
Other organizations' websites

10. Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Group
Concepts from text book
1. Refrigerator journalism(p.24)
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“A story has to be written in a way that will make people want to cut
it out and put it on their refrigerator or bulletin board.”
2. A two way communication
“You are talking to the whole spectrum including consumers,
competitors and adversaries. And it‟s a two-way communication.
Their response is played back to you.”
3. Mobile communication
“Mobiles are always on – they keep you in touch with friends, colleagues
and family and are live 24/7. Mobiles are always there – always to hand
and are used in parallel with other media and channels.”

11. Kim Chiho Ma Yiwen Jung Joohyun Oh Eunhwa Kim Sejin Ni Jiali Ren Zhaoyuan
Group
Concepts from external resources
* DoubleYourLikes.com
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* Attempt To Get 10,000,000 'Likes' Facebook Page
*References
- H.E.L.P
http://helpchildren.org/
- Save the Children
http://www.savethechildren.org/site/c.8rKLIXMGIpI4E/b.6153015/k.E633/Education.htm
- UNICEF
http://www.unicef.org/index.php
- Lack of Education (Video)
http://www.youtube.com/watch?v=S1_xlXxDYVI
Saegye daily news/Soyong Back/2011.08.18
Munhwa daily news/Jung a Yoon/2010.12.10
Munhwa daily news/Jinwoo Lee/ 2004.5.10
Asia Today news/Juhong Kim/2011.06.23
Asia Focus/Dong A news/Column/Ezaz Gani/2010.10.22

12. Group
1
Thank you for listening . . .