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Making sense  of the technology landscape for groups & communities Nancy White Full Circle Associates For WIAO09 May 22, 2009 Digital Habitats
Tech + Social: Technology has  fundamentally  changed how we can  be together
http://www.flickr.com/photos/martin_heigan/1470060584/sizes/o/ ?
What the %&*# is a  technology steward  to do? http://www.flickr.com/photos/dani3l3/364684710/ Nancy White Full Circle Associates
enable people to… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Digital Habitats  Orientation  Spidergram Activity From: Digital Habitats: stewarding technology for communities Etienne Wenger, Nancy White & John. D. Smith, 2009 http://www.technologyforcommunities.com http://www.flickr.com/photos/viamoi/3221971368/
…  meetings …  relationships …  community cultivation …  access to expertise …  projects …  context …  individual participation …  content   publishing …  open-ended   conversation Community  activities   oriented to … Base material from:  Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orientations What do they mean? Base material from: Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
activities   oriented to … Example:   The Birdwatchers of Central Park …  open-ended   conversation …  meetings …  projects …  access to expertise …  relationships …  context …  community cultivation …  individual participation …  content   publishing Weekly bird walks, winter bird feeding fillings, irregular celebrations and events… Advocacy drives, adopt parts of the park, bird counts… The participation of the “Big Guns,” and “Regulars.” Mostly F2F Note when people missing… Invite people in Internal and External focus: Publishing, the “Register,” available to media… While everyone pays attention to the community, no centralized efforts… Anyone can bird watch, but sharing what you see/know is important…so the community accommodates both The “Register” (print) is central to community… Bump into another bird-watcher? Have a conversation… Base material from: Digital Habitats: Stewarding technology for communities, © 2009 Wenger, White, and Smith
activities   oriented to … Community Name:  KM4Dev global knowledge sharing network …  open-ended   conversation …  meetings …  projects …  access to expertise …  relationships …  context …  community cultivation …  individual participation …  content   publishing Base material from:  Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith With only one meeting a year, large size and diversity, KM4Dev focuses on enabling individual participation. Community knowledge wiki, content management system to bring together resources.  Email list is core of community activity Once a year and only about 10% do/can participate. When funding allows. E.G. supporting ShareFair Informally via the email list by asking/answering questions.  Relationships mostly via meetings and core group.  Strongly external – all resources public/shared. While everyone pays attention to the community, no centralized efforts…
What can we do with this? ,[object Object],[object Object],[object Object],[object Object],[object Object],Base material from: Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
activities   oriented to … Birdwatchers  and  KM4Dev-ers …  open-ended   conversation …  meetings …  projects …  access to expertise …  relationships …  context …  community cultivation …  individual participation …  content   publishing Base material from:  Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orientations What tools? How? Base material from: Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
addressing inherent community tensions Group Individual Interacting Publishing asynchronous synchronous discussion  boards teleconference chat instant  messaging member directory wiki blog telephony/ VoIP individual profile page e-mail e-mail lists scratch pad RSS “ new” indicators subscription podcast content repository presence indicator buddy list security Q&A systems RSS aggregator newsletter calendar videoconference application sharing whiteboard site index participation statistics search subgroups personalization community public page version control document management UseNet content rating scheduling polling commenting networking tools tagging bookmarking shared filtering geomapping interest filter 2007 Etienne Wenger,  Nancy White and John Smith
Togetherness  Separateness Interacting  Publishing Individual  Group
activities   oriented to … Community Name: …  open-ended   conversation …  meetings …  projects …  access to expertise …  relationships …  context …  community cultivation …  individual participation …  content   publishing Base material from:  Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith Put a mark on the arrow to indicate how important a particular orientation is to your community. The more important the orientation, the further out on the arrow the dot should be placed. Then draw a line between the dots. See the next example.
activities   oriented to … Community Name: …  open-ended   conversation …  meetings …  projects …  access to expertise …  relationships …  context …  community cultivation …  individual participation …  content   publishing Base material from:  Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Orientations Questions?  Observations? Base material from: Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
More? [email_address] http://www.fullcirc.com http://www.technologyforcommunities.com http://wiaoc09.pbworks.com / Image: cc http://www.flickr.com/photos/viamoi/3221971368/

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Digital Habitats for Webheads in Action Online 09

  • 1. Making sense of the technology landscape for groups & communities Nancy White Full Circle Associates For WIAO09 May 22, 2009 Digital Habitats
  • 2. Tech + Social: Technology has fundamentally changed how we can be together
  • 4. What the %&*# is a technology steward to do? http://www.flickr.com/photos/dani3l3/364684710/ Nancy White Full Circle Associates
  • 5.
  • 6. Digital Habitats Orientation Spidergram Activity From: Digital Habitats: stewarding technology for communities Etienne Wenger, Nancy White & John. D. Smith, 2009 http://www.technologyforcommunities.com http://www.flickr.com/photos/viamoi/3221971368/
  • 7. … meetings … relationships … community cultivation … access to expertise … projects … context … individual participation … content publishing … open-ended conversation Community activities oriented to … Base material from: Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
  • 8.
  • 9. activities oriented to … Example: The Birdwatchers of Central Park … open-ended conversation … meetings … projects … access to expertise … relationships … context … community cultivation … individual participation … content publishing Weekly bird walks, winter bird feeding fillings, irregular celebrations and events… Advocacy drives, adopt parts of the park, bird counts… The participation of the “Big Guns,” and “Regulars.” Mostly F2F Note when people missing… Invite people in Internal and External focus: Publishing, the “Register,” available to media… While everyone pays attention to the community, no centralized efforts… Anyone can bird watch, but sharing what you see/know is important…so the community accommodates both The “Register” (print) is central to community… Bump into another bird-watcher? Have a conversation… Base material from: Digital Habitats: Stewarding technology for communities, © 2009 Wenger, White, and Smith
  • 10. activities oriented to … Community Name: KM4Dev global knowledge sharing network … open-ended conversation … meetings … projects … access to expertise … relationships … context … community cultivation … individual participation … content publishing Base material from: Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith With only one meeting a year, large size and diversity, KM4Dev focuses on enabling individual participation. Community knowledge wiki, content management system to bring together resources. Email list is core of community activity Once a year and only about 10% do/can participate. When funding allows. E.G. supporting ShareFair Informally via the email list by asking/answering questions. Relationships mostly via meetings and core group. Strongly external – all resources public/shared. While everyone pays attention to the community, no centralized efforts…
  • 11.
  • 12. activities oriented to … Birdwatchers and KM4Dev-ers … open-ended conversation … meetings … projects … access to expertise … relationships … context … community cultivation … individual participation … content publishing Base material from: Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
  • 13.
  • 14. addressing inherent community tensions Group Individual Interacting Publishing asynchronous synchronous discussion boards teleconference chat instant messaging member directory wiki blog telephony/ VoIP individual profile page e-mail e-mail lists scratch pad RSS “ new” indicators subscription podcast content repository presence indicator buddy list security Q&A systems RSS aggregator newsletter calendar videoconference application sharing whiteboard site index participation statistics search subgroups personalization community public page version control document management UseNet content rating scheduling polling commenting networking tools tagging bookmarking shared filtering geomapping interest filter 2007 Etienne Wenger, Nancy White and John Smith
  • 15. Togetherness Separateness Interacting Publishing Individual Group
  • 16. activities oriented to … Community Name: … open-ended conversation … meetings … projects … access to expertise … relationships … context … community cultivation … individual participation … content publishing Base material from: Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith Put a mark on the arrow to indicate how important a particular orientation is to your community. The more important the orientation, the further out on the arrow the dot should be placed. Then draw a line between the dots. See the next example.
  • 17. activities oriented to … Community Name: … open-ended conversation … meetings … projects … access to expertise … relationships … context … community cultivation … individual participation … content publishing Base material from: Digital Habitats: Stewarding technology for communities © 2009 Wenger, White, and Smith
  • 18.
  • 19. More? [email_address] http://www.fullcirc.com http://www.technologyforcommunities.com http://wiaoc09.pbworks.com / Image: cc http://www.flickr.com/photos/viamoi/3221971368/

Notas del editor

  1. Photo credit: http://www.flickr.com/photos/dani3l3/364684710/
  2. These roles and practices create the conditions that enable people to….
  3. This activity comes out of a chapter in our book that looks at the activity orientations of communities of practice and how this might drive both the technology stewardship and the overall community nurturing and leadership activities. In this context, we are using it to explore the application of social media to a particular goal you might have.
  4. In our research of CoPs we noticed 9 general patterns of activities that characterized a community’s orientation. Most had a mix, but some were more prominent in every case. Image: Wenger, White and Smith, 2007
  5. Before you do the Spidergram exercise, read through the orientations and think of some examples from a number of contexts. I’ll offer two examples as well in subsequent slides.
  6. Here is an example drawn from the book “Red-Tails in Love: Pale Male’s Story -- A True Wildlife Drama in Central Park” by Marie Winn. Vintage Books, 2005 The book tells of a community of bird watchers in Central Park and exquisitely describes their practices. This is a predominantly face to face group that might use some social media, but not as their central way of interacting. They are a large, diverse group, but tightly geographically bound to Central Park in New York City. They might fill this spidergram differently than I might, but this is just an example!Image: Wenger, White and Smith, 2007
  7. KM4Dev (http://www.km4dev.org) is a global network of practitioners interested in knowledge management and knowledge sharing in international development. Over 800 members are subscribed to the email list which had it’s origins in July 2000. It is both a well established but loosely bounded network that interacts primarily online, with once a year meetings that a small subset attend.
  8. What was interesting was that these orientations had implications beyond communities. They could be a useful analysis, diagnostic and measurement tool for the application of social media to an organization’s work.
  9. You can see how different groups have different priorities. It is a bit like a community activity “finger print.” The next step is to think about what tools support the different orientations.
  10. Here are some examples of social media tools that support the orientations. Keep in mind that while a tool may have been designed for a specific purpose, people regularly and imaginatively use them in different ways.
  11. A tech steward may be called upon to make sense of all the offerings of the market, scanning and selecting for her community. They start paying attention to working with the tensions between the individual and the group, synch and asynch group, interacting and publishing. Image credit: Wenger, White and Smith
  12. Sliders – as we think about how we pick, design and deploy technology, what sort of intentionality do we want with respect to these tensions? More importantly, how do we use them as ways to track our community’s health, make adjustments in both technology and practice.
  13. What would your Spidergram look like? Think of a specific group or project that you want to explore. What activities do you need to support? Which are more important than others? Put a mark on the arrow to indicate how important a particular orientation is to your community. The more important the orientation, the further out on the arrow the dot should be placed. Then draw a line between the dots. Clarification: For context, towards the middle means a more inward (private) orientation and towards the outer edge a more public/open orientation.Discuss the spidergram with your group or community. Do they see it differently? Adjust your image to get the fullest view possible. Then, and only then, start thinking about tools. Always start with WHAT you want to do before the HOW!
  14. Here is a blank template for you. You can do it in PowerPoint or print it off, do it by hand then scan or take a digital image to share back online with the rest of the group. Put a mark on the arrow to indicate how important a particular orientation is to your community. The more important the orientation, the further out on the arrow the dot should be placed. Then draw a line between the dots. See the next example.
  15. Here are some examples of social media tools that support the orientations. Keep in mind that while a tool may have been designed for a specific purpose, people regularly and imaginatively use them in different ways.