30. What can make you appear
professional?
• The work you do and how your do it
• Your appearance
• How you speak
• Your writing skills
• How you handle stress
• Presentation skills
• Certifications / Degrees
• Ethics
• Manners
• Mannerisms
• Loyalty
• Friendliness
45. What is a perception?
• An opinion based on
• appearance
• past action
• gossip / opinions of others
46. • Culture
• Bias
• Prejudice
What can impact perception?
47. How do you build "Brand You"?
• Many of us start with
appearance:
• Professional wardrobe
• Hair
• Weight
48. Ultimately its on us
• Reality
• Who are you?
• Rather than build an image,
you can be a professional
• Ethics, value, demeanor
• Must come from within
49. We can all smell a rat
• People that are not real
• People that refuse a trust
relationship
• People who manipulate
situations to their advantage all
the time
• People who are more worried
about their image than the
actual work they do
50. Once you play the perception/image
game, it can be difficult to quit.
69. Building A
Professional Image
Brad Nickel
VP of Marketing and Development
Laundry & Kling, Inc.
seasite.com
brad@ClickBrain.com
Notas del editor
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Image is about how other people perceive you. Ultimately like communication skills, your image is based upon my bias, my ego, and my interpretation of you, your actions, how you look, and how you act. \n\n\n\n
Is this me?\nWhat is an image?\n\nAn image is a projection, but is not real and is subject to perceptions and bias. \n
Ask the group to tell me their definitions of professional.\n\nUsually appearance oriented to suits, etc. Push back with can and exterminator be a professional?\n\n\n\n
Is this professional?\nSteve Ballmer crazy video\nThis is the CEO of a multi billion dollar company. Pension plans depend upon him. This can't be professional can it?\n\nProfessional is in the eye of the beholder. To huis audience, a bunch of developers, this wasn't unprofessional, but rather exciting and motivating and geeky enough for them. \n\nSteve Jobs iPhone release presentation video.\nIs this professional?\nHe's not dressed professionally, but he is considered one of the most powerful presenters in the world. Beyond professional. \n\nHickenlooper Suit video running for Mayor of Denver\n\nThis man is now the Governor of Colorado and he still is the same and I suspect that within 15 years or so you'll be deciding whether to vote for him for President of the United States\n\n\n\n\n
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The personal brand.\n\nBrand you\n\nSounds almost fake or insincere and a significant portion of public are\n
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Appearance\nProfession\nPerception - important\n
\nSteve Ballmer\nBusiness Cards\n\nClothing?\nHair?\n\nBill Gates\nMark Zuckerberg\n\nEye of the beholder\nPerception of the perceived\nVery difficult to account for the culture or background of the person\n\nProfessional can be of a profession, but can also mean to do a job as expected and to do it well\n\n\n\n
