Perth SEO Company Oracle Digital markets its top-of-the-line digital marketing strategies to further support the fast-paced growth rate of online retailing.

1. Younger Online Shoppers
Contribute Significantly In the
Increase of Online Sales
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2. Perth SEO Company Oracle Digital markets its top-of-the-line
digital marketing strategies to further support the fast-paced
growth rate of online retailing.
Oracle Digital, the leading Internet Marketing Company in Western Australia, has unveiled
its most advanced online campaign tools which aims to help local businesses keep up
with the increasing demand for online services and products.
In a recent study conducted by National Australia Bank, there has been a significant
increase in online shopping last year - specifically at 29%, which accounted for around 4.9
percent of the total retail spending for the year.
According to the said study, most of the online retailers that were able to maximise this
potential are actually Australian online companies – which disproves earlier reports
claiming that international online companies have outsold local online retailers.
However, some sources have shown that although Australia-based retailers take up
around three-fourths of online purchases made in the country, sales made by international
companies are slowly catching up. This is shown by studies stating that international sales
gained a growth rate of 40% from the previous year, while domestic online sales only
gained about 25%.
Considering the figures shown, many experts believe that it is the best time to engage in
online campaign in order to obtain more sales. According to studies, the demographics of
Australian online shoppers are between the ages of 30-40. But since 2010, purchases
made by those belonging under the 30’s category have also been growing at a fast pace,
even overtaking those from the 30-40 age range.
Statistics have also shown that the most supported sites of these young online shoppers
are those engaging in fashion and cosmetics, as well as online action stores, department
stores and variety stores – all of which have taken up around 50% of the total online sales
in the country.
The other popular choices are sites for furniture, appliances and electronics, as well as
toys, recreation, music, books and movies – the said group taking up 20% of total online
sales.
With these developments, many now agree that every business must establish a
reputable online visibility in order to succeed, either to focus on their online shops as their
main stream, or to build a website in order to support their bricks and mortars store.
Regardless of which, analysts believe that having the right online tools is vital.
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3. This same view is shared by Clint Maher, Director of Operations of Oracle Digital. He
says, “To dismiss that your business does not need to move and excel online, is taking a
huge risk on your financial future.” Maher then adds, "It's quite exciting to see the dramatic
uptrend in searches for consumables and gifts this year."
And because of the growing demand for online goods and purchases, Oracle Digital has
decided to market its most efficient online campaign tools like Social Marketing, reliable
and ethical SEO practices, and other online marketing tactics that will help every business
make the most out of the potential of the virtual realm.
Oracle Digital is the leading Digital Marketing Company in Western Australia. They also
offer their most reliable services in Adelaide, Brisbane, Melbourne, and Sydney. If you
want to know more about the company and their services, then don’t hesitate to give them
a call at 1300 899 851, or you can visit their site at http://www.oracledigital.com.au.
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