“Content Marketing Strategy without Print? Who Are You Kidding?”
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“Content Marketing Strategy without Print? Who Are You Kidding?”
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Read my lips! Print is not dead! Imagine your business partners, clients and prospects inviting you into their bedroom, actively spending at least 20 minutes with your brand! Every marketer’s dream, right? You can achieve great results with a great custom magazine. In this session, we’ll look at how you can integrate print into your content strategy with results. Whether you’re a multinational corporation or a small local business, it doesn’t matter. The session will include the most surprising examples from round the world. • A local historical society with a lifestyle magazine for teenagers. • A pharmaceutical multinational corporation communicating with physicians via a fun magazine that doesn’t mention their products at all. • A real estate firm with a magazine that has become a brand of the year.
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“Content Marketing Strategy without Print? Who Are You Kidding?”
- Content Marketing Strategy without Print? Who Are You Kidding? Nenad Senic Disput, Slovenia @NenadSenic • #cmworld #cmworld
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- 2012 B2B Content Marketing Benchmarks, Budgets and Trends Research #cmworld
- 2012 B2B Content Marketing Benchmarks, Budgets and Trends Research #cmworld
- CUSTOMER MAGAZINES ARE ALIVE & THEY KICK SOME SERIOUS A** #cmworld
- POWER OF PRINT 88% prefer to read magazines in print 57% consumers act positively as a result Regular readers are 38% more likely to spend over $150 a week on shopping #cmworld
- POWER OF PRINT 82% readers spent up to 45 minutes reading a customer magazine 68% US consumers said customer magazines influence their purchasing decisions #cmworld
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- „DON‘T WASTE YOUR TIME AND MONEY ON CUSTOMER MAGAZINES!“ Sak van den Boom #cmworld
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- So, does your content marketing strategy miss a print publication? #cmworld
- NAJLEPŠA HVALA! www.disput.si Twitter: @NenadSenic LinkedIn: linkedin.com/nenadsenic Email: nenad@disput.si www.zemanta.com/blog/ #cmworld