Read my lips! Print is not dead! Imagine your business partners, clients and prospects inviting you into their bedroom, actively spending at least 20 minutes with your brand! Every marketer’s dream, right? You can achieve great results with a great custom magazine. In this session, we’ll look at how you can integrate print into your content strategy with results. Whether you’re a multinational corporation or a small local business, it doesn’t matter. The session will include the most surprising examples from round the world. • A local historical society with a lifestyle magazine for teenagers. • A pharmaceutical multinational corporation communicating with physicians via a fun magazine that doesn’t mention their products at all. • A real estate firm with a magazine that has become a brand of the year.

1. Content Marketing Strategy
without Print?
Who Are You Kidding?
Nenad Senic
Disput, Slovenia
@NenadSenic • #cmworld
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5. 2012 B2B Content Marketing Benchmarks, Budgets
and Trends Research
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6. 2012 B2B Content Marketing Benchmarks,
Budgets and Trends Research
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7. CUSTOMER
MAGAZINES
ARE ALIVE
& THEY
KICK SOME
SERIOUS
A**
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8. POWER OF PRINT
88% prefer to read magazines
in print
57% consumers act positively
as a result
Regular readers are 38% more
likely to spend over $150 a week
on shopping
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9. POWER OF PRINT
82% readers spent up to 45
minutes reading a customer
magazine
68% US consumers said
customer magazines influence
their purchasing decisions
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12. „DON‘T WASTE
YOUR TIME AND
MONEY ON
CUSTOMER
MAGAZINES!“
Sak van den Boom
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20. So, does your content
marketing strategy
miss a print
publication?
#cmworld

21. NAJLEPŠA HVALA!
www.disput.si
Twitter: @NenadSenic
LinkedIn: linkedin.com/nenadsenic
Email: nenad@disput.si
www.zemanta.com/blog/
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