What is Personal Branding? A Starter Guide
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What is personal branding? Should it be authentic? Ready for Google to find you with great SEO? Is it how you dress? What you post on Social Media? Is it where you work or what you do? Or is it who you are? We give you the tips to build personal branding from scratch, no matter what your industry. Most important trick? Think about which audience you are trying to reach always. Contact http://ebranding.ninja for help with your professional brand!
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What is Personal Branding? A Starter Guide
- 1. What is personal branding? @JKRiggins
- 2. Elements of Your Personal Brand Clear Consistent Authentic Memorable Meaningful Soulful Personal @michaelport Book Yourself Solid
- 3. @JKRiggins
- 4. Who are you trying to attract? What do they know? What language do they speak? Formal or casual? Make a list of current customers. What do they have in common? @JKRiggins
- 5. @JKRiggins
- 6. What are their urgent needs? What are their compelling desires? @michaelport Book Yourself Solid @JKRiggins
- 7. @JKRiggins
- 8. Personal Value Statement What is your Top biggest result for your clients @DanSchawbel Me 2.0
- 9. @JKRiggins
- 10. What makes you special? Brag about your great clients What have you helped them do? Natural talents? What do other people compliment me on? @JKRiggins
- 11. Pitch yourself as a Jack (or Jane) of All Trades Know the companies who have been your client Lead with work experiences @DanSchawbel Me 2.0 Can’t namedrop yet? That’s OK too!
- 12. @JKRiggins
- 13. What makes you stand out? How do you differentiate? What are the other companies doing that @JKRiggins
- 14. @JKRiggins
- 15. @JKRiggins
- 16. How do you put it into 1 to 3 lines? Personal Brand Statement
- 18. @JKRiggins
- 19. Branding on Social Media Twitter: 140 characters, use Hashtagify, fill it, follow LinkedIn: 50 character Headline, engaging with keywords, examples, connect Instagram/Facebook: Check your privacy settings
- 20. What are you putting out there?
- 21. Be authentic (but don’t be an authentic bore.) @JohnWolfendale Entrepreneur, eco-architect
- 22. Be you but don't give a commentary on every aspect of your life (Never have an online nervous breakdown in full view of everyone.) @grahunt Entrepreneur, real estate agent
- 23. Be consistent in your branding. Same pic and handle across all networks, for example @TomRaftery Entrepreneur
- 24. Consistent but appropriate for your network! @Casslar Entrepreneur, Market Research Company
Notas del editor
- Do they know what you’re talking about? Is it that they don’t have time and are outsourcing or they don’t have any idea and you are selling to them? — Seeming like you are an expert is one thing, don’t overwhelm them though so they don’t know what you mean Not just native language but be careful about what jargin you use How are they addressing your email? What are they wearing? Posture? Respond the way they are
- Problems they have to solve right away
- Me: I make it so your perfect customers find your business online
- On social media Or what did you already?
- I'd expect people who follow me on Facebook to see a different side of me to LinkedIn etc.. For the whole to be congruent but each profile to also stand alone effectively